Atlanta Braves is a professional baseball team that is part of MLB. The club is a representative of the East Division NL and is located in Atlanta, Georgia. The team was created in 1883.
The club was formed even earlier – in 1871, when most of its representatives acted as part of the disbanded Cincinnati Red Stockings. Its first owner is Arthur Soden. He ruled it until 1909, inclusive, and then sold George and John Dovey. Their family managed the franchise until 1910. Then she went from owner to owner for a long period, not lingering for a long time.
In 1911-1912, the team belonged to William Hepburn Russell, in 1912-1915 – James Gaffney, in 1915-1918 – Percy Haughton, in 1919-1922 – George Grant. By the middle of the 20th century, more significant business figures followed: Emil Fuchs, Bob Quinn, Lou Perini, who ran the club until 1962. Perini sold it to a Chicago group led by William Bartholomay.
To attract representatives of the Premier League in Atlanta, Mayor Ivan Allen Jr. built a new stadium. Atlanta Braves team, located at that time in Milwaukee, immediately expressed interest. In 1966, she received permission to relocate.
In 1976, the franchise was bought by media mogul Ted Turner, who owned the WTBS station. He turned out to be very practical and used athletes to promote his cable network. In December 2005, the businessman announced the sale of the team, and in February 2007, the Braves Liberty Media Group acquired it. She belongs to her now.
Before becoming Atlanta Braves, the club went through several transformations. Initially, he was the Boston Beaneaters, then the Doves and Rustlers. “Braves” in the name appeared in the year 1912, before moving to Milwaukee. Moving to Atlanta, the franchise changed its name again. This time – finally.
In 1966-1989, the team experimented with the image of an Indian. Then radical changes were introduced into the logo. As a result, in the 1990s, a red tomahawk appeared, tied with a yellow thread. This version is still relevant. The color scheme and font of the inscription were revised in 1987.
The modern logo contains the word “Braves” in handwritten type. Of interest is the branded “e,” the design of which differs from the usual. The capital “B” is slightly removed from other characters, and the remaining letters are interconnected and are made in complicated handwriting.
Below them is a tomahawk – a symbol of the indigenous population of America. Its tip is directed upward, echoing the letter “s.” The yellow thread indicates a strong relationship with previous generations. All elements are located on a white background and painted in scarlet with a dark blue border, which is slightly wider in the name than the tomahawk.
- Evolution of the Atlanta Braves Logo
- Font and Color of the Emblem
Evolution of the Atlanta Braves Logo
The logo of this club is very ambiguous, as it changed 29 times. The reasons are the team’s redeployment, the renaming of the franchise, the settlement of ethnic issues, the change of ownership, adaptation to modernity, renewal, etc. Over the long period of its existence (the club was founded in 1883), many factors contributed to this process.
Moreover, there are several options for thematic blocks: for example, there are versions with a letter designation, with text, with an image of a representative of the original population of America, with a prehistoric ax. They were in the form of monograms, arched inscriptions, brass knuckles, portraits, and round signs.
1883 – 1888
The team’s first name was “Boston Beaneaters.” Like most clubs until the 1900s, the logo was simply the hallmark of the city of Boston.
1889 – 1896
The red color in the team’s name was replaced with dark blue.
1897 – 1899
The new logo has become a large Old English letter “B” in blue, symbolizing Boston’s city.
At the heart of the 1900 logo is the 1897 logo, but now in red.
1901 – 1906
Over the next five years, the club returned to the 1889 logo with the name of the city of Boston.
The club is renamed “Boston Doves,” where the logo uses the large red letter “B,” made in Old English font.
The logo is also all based on the red letter “B,” made this time in a different font.
The classic red block letter “B” was placed inside a black circle that looked like a baseball.
The Boston Dawz returns to the logo, where only the Boston inscription in red is located.
The club changes its name to Boston Rustlers. The city of Boston on the logo symbolizes the large Old English letter “B” in dark blue.
1912 – 1915
After a year, the team changes its name again, this time to Boston Braves. For the first time, the logo used a Native American drawing – an Indian, unfolded in profile and with a headdress of feathers on his head. The primary colors of the picture are white and red.
1916 – 1920
Three years later, around dark blue background was added to the previous Indian drawing.
1921 – 1924
Boston Braves returns the letter “B” to its logo. The main color of the logo is dark blue.
1925 – 1928
The same dark blue large letter “B” was used on this logo, but in a different font.
1929 – 1935
On the fifteenth logo, the team again returns to using the image of an Indian on its logo, but this time it is colorful and cartoonish. The Native American has bronze skin, black hair, and a feather headdress includes red, green, yellow, and blue.
1936 – 1937
The team changes its name from Boston Braves to Boston Bees. Accordingly, the main color of the club becomes yellow, and a large letter “B” with a white and black outline is used as the logo.
For the 1938 season, no major changes to the logo occurred. The yellow letter “B” also symbolizes the city of Boston.
After another year, the main color of the team changes from yellow to red. Accordingly, the letter “B” turns red, and in addition to it is a dark blue outline.
The last Boston Bees logo is the old English navy blue letter “B.”
1941 – 1944
Boston Braves continues to experiment with fonts in the dark blue letter “B.”
1945 – 1952
And again, the image of the Indian returns to the logo. It is similar to its previous variations; it has bronze skin, dark hair, and a headdress with red feathers. The pattern itself also has a thin black outline.
1953 – 1955
The team moves to Milwaukee and accordingly changes its name to Milwaukee Braves. The logo with the image of an Indian is identical to the 1945 logo.
1956 – 1965
This is already the club’s 23 logo, and it was decided to depict the red head of a laughing Indian with a mohawk and a white feather in his hair. This image became the basis for several logos for the next 35 years.
1966 – 1967
Despite the club moving to Atlanta and changing its name to Atlanta Braves, the main logo remains the same, changing only the Indian’s skin color from red to light brown. Minor details such as the Iroquois and feather have also been edited.
1968 – 1971
To the image of an Indian identical to the 1966 logo, the dark blue word “Braves” was added. The name is decorated with a thin red outline, and the drawing itself has become a little smaller to make room for the word.
1972 – 1984
In 1972, Braves most radically changed their logo. The Indian’s image was made two-tone – the main color was white, and the details, mohawk, and feather were red. The same name is now acquired and the name of the team. Also, the head of the Indian was now placed on a dark blue square.
1985 – 1986
In 1985, some adjustments were made to the previous club logo. The Indian’s head became larger, and the name was shifted a little higher, on a blue background.
1987 – 1989
The Atlanta Braves logo still has a red and white image of an Indian and the name of the team. The only change was the dimming of the dark blue background.
1990 – 2017
The club is returning to use the team name based on its logo. The word “Braves” in red with a dark blue outline occupies the bulk of the logo. Under it is an ancient red hatchet, symbolizing the team’s strength and persistent attempts to improve their game.
2018 – present
The modern mark of individual identification is a continuation of the previous symbolism, approved in 1990. It consists of two equivalent parts: text and graphic. The first is a large inscription “Braves” written in italics diagonally, where the end of the word goes up. The second is an image of an ancient tool used by our ancestors. The logo symbolizes strength and perseverance in achieving high goals. The concept of such a visual picture is that everything is given with difficulty, “carved” out of ordinary material, turning into a useful attribute.
Font and Color of the Emblem
The iconic element is the prehistoric hammerhead. It is located on the right side of the logo, under the word “Braves.” Consists of three parts. The first is the handle. It is flat, with an oval rounding at the end and a yellow stripe at the base. The second is a stone blade or blade with a point and a “cutting” part. She has characteristic carved places, which are made in the form of small strokes. The third is the rope that connects these elements. Each of its turns forms a certain pattern.
Text is another significant part of the logo. Braves are at the top and take up half of the logo. It is presented in a handwritten style with streamlined lines and curved transitions. All letters are connected, except for the first – capital letter. A distinctive feature of the typeface is the absence of an upper clearance at the “s.” That is, it does not have a specific loop. The “e” is also very original: although it is lowercase, it is executed like an uppercase “E.” The signature palette includes navy blue, deep red, and white.