SpaceX is the space company of inventor Elon Reeve Musk, a floating platform manufacturer, uncrewed vehicles, and launch vehicles. Its global mission is to colonize Mars. But for now, she is dealing with routine issues, such as organizing 61 NASA expeditions to the ISS space station as part of the Commercial Crew program. The immediate goal is to make space more accessible to travel there in a rented vehicle.
Evolution of the SpaceX Logo
NASA has always attracted private contractors to build ships. You can tell who owns the space capsule by looking at the logo on the device’s side: the recently launched Crew Dragon has the ‘SpaceX’ lettering with a stylized ‘X.’ The name is short for Space Exploration Technologies.
The presented logo had two versions, but the first one was not used for a long time. The designers found many bugs in it that needed fixing. The horizontal lines of the letters “S,” “C,” and “E” seemed to them unbalanced in height, the rounded corners were inconsistent, and the vertical stripes were too wide.
The space between “A” and “C” they considered disproportionately large because “A” had no left side. The top horizontal “E” stroke was torn away from the rest of the letter, which the developers also mentioned: they did not like many creative elements, while the SpaceX logo was supposed to look solid and professional.
The stylized X was also criticized: its inner edges were too close to the dividing line, and the long curve narrowed very smoothly, which created a feeling of fragility. All this led to the fact that the designers corrected the mistakes and created a new logo.
When organizing the first flight with astronauts on board, SpaceX placed its logo on the vehicle. The Tesla vehicles that were supposed to bring the astronauts and the Crew Dragon suits and the Falcon 9 rocket featured an old NASA symbol known as the “worm.”
It was returned only for this historic event – the main sign of NASA is the blue circle “meatball,” which appeared in the 1990s. It was also used during SpaceX’s debut launch into orbit.
Font and Color of the Emblem
The revised version of the logo reflects a balance of curved and straight shapes. The edges of the letters look symmetrical; the top “A” is enlarged and aligned. The designers have also improved the proportions of horizontal and vertical lines to match each other in width. The rounded corners “E” (left) match the shape of the “C,” and the rectangular edges (right) blend into the sharp-angled sides of the “X.”
The developers have adjusted the letter spacing, which made it possible to set the reading pace. Now “SPACE” and “X” are a little distant, although they still form one word and represent the company’s name. The final letter has also been corrected: its inner corners emphasize the arc’s dynamic trajectory, and the cut corner of a long line creates a sense of confidence and strength. The vertical version of the emblem looks just as representative. It is intended for missiles where it is impossible to place a horizontal version of the inscription.
Simultaneously, SpaceX does not abandon the old logo and considers its use as a natural stage in the evolution of the brand. The company admits the idea that it may return in some projects and exist simultaneously with the new brand name.
As SpaceX jokes, they want to make a good impression on the Martians, which is why the space industry leader pays attention to his logo’s visual quality. And he also gives it a special meaning because the diagonal stroke “X” is shaped like a rocket launch trajectory. The association becomes apparent when you superimpose a letter on the condensation trail of the launch vehicle engines. This stylization accurately conveys the main mission of the company, which symbolizes progress and advanced technologies.
In the first version of the emblem, the design was more creative: “A,” “E,” and “X” were missing whole fragments. In the second version, the developers made “A” and “E” readable by returning the missing parts. Despite this, all the letters in the word look unusual, and the smooth curves convey a sense of speed. The SpaceX logo does not use any of the existing fonts: the inscription was invented from scratch by RO-Studio from New Jersey.
Except for the curved line in the letter “X,” all parts of the word are colored dark blue. It symbolizes dedication, perseverance, and constancy. The line representing the trajectory of the missile launch is light gray. This shade is associated with stability and calmness.