WhatWears Logo

In the quaint town of Florence, Colorado, 2010 marked the inception of WhatWears, the brainchild of close friends Ashley and Jessica. They envisioned an online sanctuary for women, offering fashionable clothing that wouldn’t burn a hole in the pocket. Their initial offerings spanned across dresses, skirts, shirts, and chic accessories, all tagged at prices the everyday woman could afford.

With time, Ashley and Jessica recognized the need to cater to varied fashion preferences and body shapes. This drove them to diversify their collection, ensuring something for everyone. Efficiency became their mantra; they streamlined their supply chain to maintain affordability without compromising quality.

By the time 2015 rolled around, WhatWears had carved a niche for itself as a go-to digital store for budget-friendly yet trendy women’s clothing and adornments. Embracing the digital age, the company leaned into social media, partnering with influencers and launching style blogs to amplify its reach. Dedicated apps complemented these efforts to keep their customers engaged and informed.

Fast forward to 2022, the founding duo remain at the helm of WhatWears, both donning the title of Co-CEO. Despite reaching a global audience spanning over 50 countries, the heart of the company’s operations remains rooted in Colorado. WhatWears is a testament to the duo’s vision: making fashion-forward clothing attainable for every woman.