The Denver Outlaws logo looks like intertwined strands of barbed wire. The emblem depicts the clashes’ sharpness and the game’s danger. The athletes are ready to face their opponents and will easily twist them into a “ram’s horn.”
Denver Outlaws: Brand overview
Denver Outlaws, founded in 2005 in Denver, Colorado, embarked on their lacrosse journey in Major League Lacrosse (MLL) with the 2006 season. They quickly rose to prominence, achieving a 10-2 regular season record in their inaugural year, the best in the league. However, they faced a setback against the Philadelphia Barrage in the playoffs.
The team consistently made playoff appearances in the following seasons. 2008, they reached the MLL championship final but were bested by the Rochester Rattlers. Despite strong performances, a championship title eluded them until a turning point in 2014 when the team clinched their first MLL championship, edging out the Rochester Rattlers 12-11 in a gripping final.
This victory was a testament to the organization’s years of dedication and hard work. The team built on this success, securing three more titles in 2016, 2018, and 2020, cementing their status as a dominant force in MLL.
The organization has attracted star players, including John Grant Jr., Eric Law, and Matt Bocklet. Grant Jr. was celebrated as one of the greatest offensive players, Law for his speed and accuracy, and Bocklet for his field versatility.
A significant factor in their success was the ability to draw large crowds. In 2014, they set an attendance record for an MLL regular season game, with 31,644 fans attending a match against the New York Lizards, showcasing their immense popularity in Denver.
Home games were played at Mile High Stadium, shared with the NFL’s Denver Broncos. This venue, with a capacity of over 76,000, created a unique atmosphere for lacrosse games and attracted a substantial number of fans.
Beyond their athletic achievements, the team was known for their active community involvement, hosting various charitable events and lacrosse development programs in Denver. These efforts contributed to the sport’s growth among local youth.
Throughout their MLL tenure, they reached the playoffs every season, setting a league record. Their four championships made them one of the most decorated teams in MLL history. In 2020, they won their fourth title, defeating the Boston Cannons in the final. This marked a fitting end to their MLL era before the league merged with the Premier Lacrosse League (PLL) in December 2020.
Following the merger, the team ceased to exist as a separate franchise. However, their legacy remained strong. In 2023, it was announced that the brand would be revived within the PLL framework. The Chrome Lacrosse Club, part of the PLL since 2019, was rebranded to preserve the team’s rich heritage and reconnect with their dedicated Denver fan base.
In the 2023 season, they began adapting to the new competition format and focused on building a competitive team in the PLL. They continued their active engagement with the Denver community, hosting events and programs to promote lacrosse in the region.
Meaning and History
What is Denver Outlaws?
It is a professional lacrosse team based in Denver, Colorado. The team competes in Major League Lacrosse (MLL). The club has won several championship titles and is considered one of the league’s leading teams. Home games are played at Empower Field at Mile High. The team is known for its high level of play and contribution to the development of lacrosse in the USA.
2006 – 2020
The team’s logo reflects its history and spirit, showing that the Denver Outlaws have always been strong and formidable, ready for any challenges on the field. The logo emphasizes their aggressiveness, strength, and drive for victory, making them formidable opponents for any team.
The Denver Outlaws’ emblem features a stylized letter “O,” the first letter in the team’s name. In the center of the letter is barbed wire, evoking an association with a prison. The barbed wire symbolizes the team’s danger, ruthlessness, and readiness for defense and attack.
The barbed wire in the logo’s center is associated with imprisonment and the restriction of freedom. This reflects the team’s essence as unpredictable and dangerous opponents prepared for any challenges. Encircling the central element is a double-edged knife, symbolizing the players’ readiness for offense and defense. This element shows that players block opponents, limiting their mobility and making scoring against the Denver Outlaws impossible.
The logo’s central element, barbed wire and a knife, symbolize the team’s strength, determination, and readiness to fight and defend their territory. The barbed wire hints at the danger and aggressiveness inherent in the team’s players.
The team’s name is located below the image and is written in a font that increases in size toward the edges. The first and last letters of the emblem have sharp spikes, enhancing the sense of protection and invincibility. The font is aggressive and powerful, underscoring the team’s spirit and drive for victory.
The logo’s main colors are black, white, and orange. Black symbolizes strength and power, white represents purity and honesty, and orange conveys energy and determination. These colors create a bright, memorable image, attracting attention and highlighting the team’s uniqueness.
The barbed wire and knife at the logo’s center are key elements that symbolize the team’s readiness for battle and defense against opponents. These elements emphasize the Denver Outlaws’ danger, determination, and ability to block and limit opponents’ opportunities.