Juventus Stadium Logos and Brands
The home arena of the Juventus football club, known as Allianz Stadium (formerly Juventus Stadium), is the theme of the “Juventus Stadium” section. Opened in Turin in 2011, the stadium became the first privately owned football stadium in Italy and received its own visual identity reflecting the architectural design and connection to the club. The arena’s logo complements the Juventus emblem, which underwent a radical redesign in 2017, transitioning to a minimalist letter “J.” The section captures the visual identity of the sports facility as an independent brand within the club’s infrastructure.