Juventus Logo PNG
The Juventus logo is simple and memorable. It symbolizes the path to victory, the very one that every player goes through to achieve success. The minimalist style appears modern, and the logo’s shape references the team’s old nickname.
Juventus Football Club, commonly known as Juve, was founded in Turin in 1897. On November 1 that year, thirteen students from the Massimo d’Azeglio Lyceum gathered on a bench between the lawns of King Umberto and Prince Victor Emmanuel and decided to form a football team. The name “Juventus” came from their circle, while early meetings took place in a bicycle repair workshop offered by Eugenio Canfari, who became the club’s first president.
The city’s symbol, the bull from the Latin Taurus, became part of the club’s identity and later appeared on its emblem. In 1985, during the Year of the Ox, Juventus won its first European Cup, defeating Liverpool 1–0 in the Heysel Stadium final, a match overshadowed by the death of 39 spectators.
The team initially wore pink shirts, but in 1903, a factory mistakenly delivered black-and-white kits. With no time or funds to replace them, the club kept the striped shirts, which defined its image for decades. Another version links the change to the poor durability of pink fabric. English player John Savage is also said to have brought striped kits from Nottinghamshire, reinforcing the look that led to the nickname “bianconeri”.
For years, the emblem featured a zebra, and players were sometimes called “zebras”. The nickname “Vecchia Signora” later became more common. According to one story, it emerged in the 1930s when oversized shirts worn by young players created a loose, inflated shape in the wind.
Meaning and History
A bright, recognizable emblem has always distinguished the legendary European football team. Its visual appearance is unified and reflects its spirit, essence, and individuality.
What is Juventus?
It is an Italian football team competing in Serie A (the top division). It ranks sixth in Europe by the number of confederation titles won. The club is located in Turin, where it was founded by a group of students in 1897. The football club’s uniform is adorned with black-and-white stripes, which have been in place since 1903.
1905 – 1921
From its early years, the Juventus emblem conveyed a sense of status and ceremony. The first version of the crest was a richly detailed composition with Baroque motifs and decorative accents. Inside an oval were black-and-white vertical stripes. Within them sat a shield depicting a bull standing on its hind legs. Above the shield was a crown with five points. At the top of the oval appeared the club name JUVENTUS, set in a narrow sans serif typeface close in spirit to Franklin Gothic Condensed or Akzidenz Grotesk.
The outer contour of the crest simultaneously recalled a shield, a vase, and a trophy cup, strengthening sporting associations and the link to the club’s heritage. Curved lines maintained symmetry and were enriched with decorative flourishes. This form created a festive impression by alluding to prestige.
The composition was complemented by a stylized ribbon made of three segments bearing the Latin phrase Non coronabitur nisi qui legitime certaverit. The edges of the ribbon had smooth curves and shading that gave the ribbon a sense of volume.
The entire emblem was built on two colors, black and white. Flat fills and careful contour work created a strict, composed image.
1921 – 1929
The Juventus emblem shifted toward a more saturated look, adopting a gold-and-blue color scheme and simplified outlines. Baroque flourishes disappeared, giving way to cleaner forms, and the oval took on the central role. Its contour was emphasized with a dense gold tone, creating a sense of sporting dignity and visual cohesion.
Inside, the black-and-white stripes remained evenly distributed across the oval’s height. At the center, over them, sat a dark blue ribbon with a gentle curve. On the ribbon was the name JUVENTUS, set in a vertically elongated sans-serif typeface similar to Agency FB.
The lower part included a small shield with a gold outline. Inside, on a rich blue background, was a bull rising on its hind legs. The figure was rendered in a combination of gold and black tones. Above it was a seven-pointed crown, executed in the same gold color.
The bull on the club’s coat of arms is inspired by Turin’s city coat of arms, emphasizing the club’s connection to its place of origin and historical context. The entire composition appears cohesive and saturated, combining color and clear symbols within a classic sporting emblem.
1929 – 1931
Another update to the Juventus mark strengthened the club’s association with the nickname “Zebras,” inspired by their striped kit. The starting point was an idea proposed by Italian journalist Carlo Bergoglio, who suggested replacing the familiar image of the Turin bull with a striped animal. The club supported the concept, and the emblem took on a new direction.
At the core is an oval with evenly spaced vertical stripes that mirror the team’s playing kit. Along the upper edge runs a curved ribbon with the name JUVENTUS. The lettering is set in a strict sans-serif typeface similar to Agency FB.
The key accent became the figure of a zebra rising on its hind legs in a heraldic rampant pose. The animal’s silhouette, with its curved neck, raised front legs, and tail drawn back, creates the impression of a lively and proud creature.
With the introduction of the new symbol, the nickname “Zebras” became firmly associated with the team and was already widely used by supporters.
1931 – 1977
After the period with the striped zebra, Juventus returned to a more forceful, tougher bull image. The 1931 version conveyed the club’s drive and power through the animal’s pose. The bull is shown upright, with tense hind legs and raised front legs. The figure is rendered in a golden tone, with the outline highlighted in black.
The emblem once again gained color, and the composition was built around a classic oval. Its surface is filled with vertical black-and-white stripes, while a thin gold outline runs along the edge, uniting the image into a single mark. In the upper area, a light blue ribbon bears the name JUVENTUS in a decorative typeface. Neat horizontal strokes balance the elongated verticals of the first and last characters.
A key feature of the 1931 version was a larger crown resembling a fortress wall with straight battlements. Its golden execution makes it a weighty part of the image. Below it is a blue heraldic shield of complex shape with pointed edges. Inside is a bull, continuing Turin’s city symbolism.
The return of the bull and the enlarged crown emphasized strength, tradition, and a connection to the city. With this image, the club entered a new stage of its history, focused on future sporting success.
1977 – 1982
The Juventus logo composition during this period resembled an image from a stereo system or a television screen. It stood out for its unconventional approach and for its departure from typical football symbolism. In the club’s history, this mark became one of the most atypical, as sporting aesthetics gave way to associations with electronic interference and early digital graphics.
Inside a thin black rectangular frame, the silhouette of an animal stands on its hind legs. The figure is constructed from horizontal bands of varying thickness and density, creating the effect of visual glitches from old screens or early computer game graphics. The image is clearly read as a zebra. The silhouette is vertically elongated, with one front hoof raised.
In the upper corner is a five-pointed star outlined, with no fill. In Italian football, this symbol is associated with the number of championship titles and serves as a marker of club status.
The name JUVENTUS F.C. is placed at the bottom and set in black sans-serif letters. The typography refers to typefaces such as Microgramma or Eurostile, with straight forms and an industrial style. The font remains restrained and does not overload the composition, supporting the overall sense of the era’s technological character.
The emblem’s appeal lies in the combination of familiar club symbols and an unusual visual presentation. The zebra and the star preserve the connection to the past, while the style reflects the spread of digital graphics and changes in visual culture. The mark conveys the atmosphere of a transitional period, combining tradition with new artistic approaches.
1982 – 1989
The new emblem is built on altered proportions and a reassembled structure of elements. The zebra figure becomes more compact and visually lighter. It is still constructed from horizontal bands of varying length and thickness, with a sense of volume and associations with stereo imagery or television interference.
The club name is placed along an arc above the animal’s head. The inscription JUVENTUS is set in a simple black sans-serif typeface that closely resembles Futura or Eurostile. The letters F. and C. are separated and positioned on either side of the zebra at the level of its body.
The updated look appeared current for its time.
1989 – 2004
After several seasons of searching for a new visual style, Juventus turned back to its own past. The oval frame with a gold-toned outline returned to the emblem, referencing versions from the 1920s era. Inside, the alternating vertical black-and-white stripes reappeared.
In the upper part of the oval is a white ribbon with the name JUVENTUS. The lettering is set in a narrow sans-serif typeface with geometry close to Futura Condensed or DIN. Below the name is a gold crown with five points, adding a sense of status and tradition.
Beneath the crown, an elongated gold shield appears. Inside it is a dark silhouette of an animal standing on its hind legs. In outline, it resembles a bull, though the interpretation is intentionally simplified and generalized, without detailed rendering. The motif refers to the symbolism of Turin and the club’s urban heritage.
For the first time, two gold five-pointed stars were placed above the emblem. The stars’ appearance reflects the team’s national-level sporting achievements.
The return to classic motifs unites the past with the visual style of this period.
2004 – 2017
Throughout its history, Juventus repeatedly updated its visual image while preserving key symbols. During 2004-2017, the club introduced a new emblem that reflected a modern vision of Turin’s traditions. The work was carried out by the Interbrand team, which focused on structure and removing secondary details that overloaded the mark.
The version took on an oval shape, emphasizing depth. The outline is black, and the inner area is filled with vertical black-and-white stripes. The stripes run parallel and carefully follow the oval shape, flowing around the central elements. Light and shadow transitions give the surface a sense of relief and create an object-like effect.
The name JUVENTUS is placed in the upper zone. The lettering is set in a sans-serif typeface similar to Eurostile or Compacta. The text follows an arc and is visually separated from the background by a soft shadow, creating the impression of a raised layer.
A yellow-orange ribbon runs beneath the name. The color smoothly transitions from rich yellow to orange, with highlights and shadow. The ribbon separates the upper block with the name from the lower segment of the composition.
In the lower zone is a black heraldic shield. Inside it is a white silhouette of a bull standing on its hind legs in the classic rampant pose. Above the shield is a small four-pointed crown rendered in the same black color. The volume of the shield and crown is formed through soft light and shadow.
The stars that previously indicated titles were removed because they were considered purely sporting symbols rather than part of the club’s visual identity. Later, in 2012, the club stopped using stars for a different reason related to the revision of part of its championship achievements.
The update of this period showed a new balance between Turin heritage and the contemporary style of the early twenty-first century, combining historical motifs and a modern presentation within a single mark.
2017 – 2025
The Juventus emblem, unveiled on January 16, 2017, sparked a wide range of responses among supporters and the football community. Some were shocked, others surprised. The reaction was understandable when compared with earlier versions of the mark. The crown, the Turin bull, the zebra, and the oval shield disappeared from the image. All symbols that had formed the foundation for a century were removed. In place of complex heraldry, Davide Bignotti of the Interbrand agency created a minimalist symbol in the form of the letter J.
The designer abandoned dense forms and decorative layers, focusing on a basic image and the club colors. The team’s black-and-white identity was expressed through two bold lines that form a stylized J. The right line uses an uppercase form, while the left uses a lowercase form. Between them remains white space that creates visual tension and emphasizes the duality of the club philosophy, the struggle of opposites, and the balance of victories and defeats. In this space, the rhythm of the black-and-white stripes present in earlier logos can be traced.
Above the mark is the name JUVENTUS, set in the custom Juventus Fans typeface. The font was developed specifically for the club and includes five weights and styles. The lettering is uppercase, with elongated proportions and straight forms that support the emblem’s overall minimalist structure.
Club management associates the updated mark with moving beyond local identity and abandoning a rigid link to Turin. The new image is aimed at an international audience and at building a global brand. Supporter reaction was emotional, with some in the audience taking the changes hard due to the loss of familiar symbols. However, the chosen direction remained unchanged.
Today, it is clear that the 2017 emblem became part of a broader effort to rethink the club’s image. The black-and-white system, reduced to the J mark, opened a new chapter in Juventus’s history, one defined by restraint and contrast, shaping the era and the club’s visual style.
2025 – today
In the summer of 2020, Juventus introduced an even more reduced version of the mark. The name JUVENTUS was removed from the emblem, leaving only a single stylized letter J in view. All other visual parameters remained the same.
The symbol is still composed of two bold black lines with a curve at the lower end. This form refers to the stripes of the club kit and preserves visual continuity with the previous version. After the launch, the letter J began to be perceived as a standalone sign capable of existing without textual support. The removal of the name became a logical development of the idea introduced several years earlier.
Since then, the club’s visual style has consistently moved toward simplification. The 2020 version continues this direction, reducing the symbol to its most minimal state.
Font and Colors
For the first seven decades, “Juventus” logos remained virtually unchanged, except from 1929 to 1931, when the club’s visual identity was linked to the nickname “Le Zebre”. The zebra returned in the late 1970s but did not last long: the oval with a crown and bull remained the team’s honorary symbol until 2017. Eventually, the design agency Interbrand developed the infamous J logo, which sparked criticism.
Interbrand staff created an unusual font for the word “JUVENTUS.” Judging by the characteristic letter “N,” they were inspired by the original name as it appeared on the 1921 logo.
The Italian team’s name is written in an elegant, elongated serif font. All letters are uppercase. The primary club colors are black and white, as well as dark blue and golden yellow.
The modern club emblem features black and white colors. In previous versions, additional colors were used: blue (as on the coat of arms of Turin) and gold (a symbol of glory).