The new identity of V3 Sports, designed by Favorite Child, aims to strengthen the organization’s connection with the community while honoring its origins and looking toward the future. The updated logo and visual elements were crafted to reflect the organization’s mission of promoting wellness, exercise, and education in North Minneapolis. The dynamic and adaptable design allows V3 Sports to connect with different audiences using a visual language tailored to various messages and contexts.
At the center of the new logo is the “V3” symbol, rendered in a modern, angular design that conveys motion and progress. The negative space within the symbol suggests flowing water, a nod to the organization’s roots in swimming and aquatic sports. This visual element serves as a reminder of its beginnings and future aspirations, symbolizing growth and forward momentum.
Peridot PE Variable’s typography was chosen for its sporty, versatile qualities. Its adjustability across different weights and widths provides flexibility for branding across platforms. The clean, modern lines complement the energetic nature of V3 Sports’ work in promoting physical activity and education within the community.
Color plays a key role in the refreshed identity. Aqua hues, reminiscent of a swimming pool, reinforce the aquatic theme, adding a sense of calm and reliability. Bold black grounds the design, ensuring the visuals remain impactful across various mediums.
This rebranding goes beyond aesthetics. It’s a deliberate move to deepen V3 Sports’ engagement with the North Minneapolis community. By involving residents in the redesign process, the organization ensured that the new identity resonates with those it serves, fostering a sense of pride and connection within the community.