The first mention of the meaningful transmission of information to their descendants dates back to the Paleolithic period when history was expressed in cave paintings. So humanity stood out from the animal world, although it left an invisible connection with it. In the future, this led to the emergence of heraldry because, in the images of coats of arms and logos, they tried to put certain features that characterize the clan, country, or enterprise. Thus, most brands of automotive products include representatives of the fauna that have a historical or symbolic basis in their distinctive mark.
Each animal symbolizes a certain quality or combination, inherent only to him. So the brand has an appropriate logo that embodies the product’s advantages. Companies occupy a special position among this niche of visual identity with exclusive cars with a special disposition, for example, Porsche, Ferrari, Lamborghini, etc. Many of them imply privilege, which affects their price.
Car logos with horse
The horse is a strong animal with an unshakable character, so its image is considered the most popular in creating logos. Regardless of the cultural differences and religion of the nation, its symbolism remains unchanged, denoting power, beauty, freedom, and grace. Sometimes this meaning also suggests the primitive elements of fire, wind, and water. Thus, no matter how the symbol is interpreted, it still implies activity and movement.
So you can designate the style and elegance of individual design elements or the entire composition as a whole. Emphasize the desire for victory, declaring their genuine strength and speed, complemented by the smoothness of forms. Reflect part of the story, reinforcing it with the spirit of freedom and unstoppable character. The multifaceted meaning of the image of the horse makes it possible to use it in the visual identity of various spheres and directions.
Pegaso
Pegaso is a Spanish company that, from 1946 to 1990, was engaged in the production of engines, tractors, trucks, and automotive equipment. The company did not produce two identical models because the customer’s wishes were considered in the manufacture of each body. In 1990, the Enasa company acquired the trademark, and in 1994 it ceased to exist.
The logo emblem is presented in the form of a monochrome image of a mythological flying creature that fully reflects the brand name. The originality of the performance is due to the clear contours of the silhouette, isolated from the round frame. It symbolizes decisive action, freedom, and speed. The badge has a strong fighting spirit that highlights the company’s strengths.
Ferrari
Founded in 1947 in Maranello, the Italian automobile concern is engaged in producing automotive products for sports and racing. However, it originates from the Scuderia Ferrari racing team created in 1929, which won 15 world championships and about 16 constructors’ championships. The brand’s greatest success has brought participation in races such as Formula One.
The main element of the logo is a rearing horse made in a monochrome palette. Initially, it meant the memory of the pilot Francesco Baracca. It symbolizes speed, unrestraint, and power, which are the hallmark of Ferrari cars.
Baojun
In 2010, Baojun, a Chinese enterprise, was founded to produce low-cost automotive products that are an alternative to companies such as Buick and Chevrolet. A sharp increase in sales from the first years of production indicates an acceptable combination of price and quality, which led to the expansion of the brand and the emergence of a dealer network.
The visual identity is presented in the form of a horse’s head turned to one side, placed inside the shield. The compositions look quite realistic, conveying the spirit of freedom and nobility, which symbolize this animal. Conciseness in detail speaks of conservatism and emphasizes the affordability of cars of this brand. The gradient color palette is reminiscent of the reflection of silver in the light, which adds a touch of aristocracy to the brand.
Porsche
In 1931, Ferdinand Porsche founded a company in Stuttgart to manufacture sports and off-road vehicles. During The Second World War, the company created several projects for a heavy tank, the developments of which were used in the creation of the Panzerjäger Elefant. The concern’s products are distinguished by high performance and quality to date.
The Porsche logo combines the shield from the Württemberg coat of arms with the Stuttgart coat of arms, consisting of a rearing horse, placed in the central part of the composition. So it was decided to pay tribute to the history of Germany and the city in which the main office was erected. The emblem has become a symbol of luxury and high status, which is why the brand has gained wide recognition worldwide. Shades of yellow and red, combined with black outlines, symbolize privilege and reflect the colors of the country’s flag.
Kamaz
The company has been producing diesel engines, trucks, and buses since 1969. The main production facilities of Kamaz are located in Naberezhnye Chelny. Nineteen countries took part in its equipment, including the USA, Japan, Canada, etc. For ten years of its existence, the plant has fully justified the funds invested in it.
The emblem depicts a steppe horse argamak galloping across the fields, distinguished by devotion, intelligence, and dexterity. It symbolizes speed and great power, which directly reflects the main qualities of the products. At the same time, the desire for further development and expansion of the enterprise is expressed in this way. The logo is made in a laconic monochrome style, due to which beauty and nobility are observed in it. There are no sharp transitions in the lines, indicating friendliness and willingness to cooperate.
Corre La Licorne
Founded in 1901 in Levallois-Perret, France. It was engaged in developing and producing automotive equipment until 1947, releasing 33,962 copies. In 1950 the company was closed.
The logo features a unique badge taken from the coat of arms of the Corre family and represented as a rearing unicorn facing left. So the founder emphasized his belonging to this ancient family. In addition, the power and speed parameters of the manufactured products were symbolized in this way. The color palette is dominated by shades of red, which indicates the company’s rapid development in its field of activity. Also, the emblem taken in a ring implies independence and following one’s traditions.
Iran Khadro
The joint-stock company manufactures buses, transport components, passenger cars, and trucks. It was founded in 1962 in Tehran, Iran. IKCO produces 13 different brands of equipment, being the largest manufacturer in North Africa, the Near East, and Central Asia.
In the logo, the main element is the profile image of a horse, directed to the right, which indicates the further expansion of the enterprise. The sign is placed on the shield, symbolizing reliability, power, and the spirit of freedom. Volume in unity with the conciseness of the composition implies affordable prices and a trusting approach to customers. This is clearly expressed due to the contrast of the color palette of gray and blue shades.
Eicher
An Indian mid-range commercial vehicle and motorcycle manufacturer with roots dating back to 1948 in New Delhi. It includes a subsidiary of Royal Enfield Motors, which exclusively produces motorcycle products. Eicher is investing in the potential development of custom designs, guides, and maps to date.
The visual identity is represented as a horizontally placed red oval. Against its background, the profile of a horse is carved, directed to the left, the mane of which develops in stripes in the wind. This symbolizes dynamic movement, speed, freedom, and vigor. The logo’s color palette reflects courage and passion, combined with stability, emphasizing a responsible approach to solving tasks.
Ford Mustang
The Ford Motor Company’s line of vehicles has been in production from 1964 to today. Active advertising promotion of this product is considered the most successful in the history of the automotive industry. The development of mechanical units achieved unification and used parts from low-cost models.
The Ford Mustang trademark is presented in the form of a horse galloping to the left, reflecting the American spirit and power invested in the designed car. The emblem is dominated by smooth lines, emphasized by sharp transitions in the head, tail, and hooves. So the focus is on the wild temper and speed of the model being produced. Its monochrome and laconic execution indicate the conservatism that is an integral part of the entire range.
Carlsson
Tuning studio Carlsson Autotechnik is known worldwide as a manufacturer of modifications for Mercedes-Benz cars. It was founded in 1989 in Merzig by brothers Andreas and Rolf Hartge. The company is also known for its wide range of alloy wheels.
In the company’s visual identity, the silhouette of a running horse acts as the main element, which implies dynamic development with overcoming the difficulties that arise—the emblem, taken in a ring, symbolizing the integrity and independence of the enterprise. The color scheme is chosen in such a way as to emphasize that the products belong to the elite classes of cars. Under the emblem of the horse, the name of the studio is placed in lower case letters with a capital letter in a font like Crillee Bold Italic by ITC without any special changes. The text is distinguished by smooth lines, which speak of a relationship built on friendliness.
Car logos with Griffin
The griffin is a creature with the body of a lion, an eagle’s head, wings, and clawed feet. In legends, he was assigned the fate of a guard of secret knowledge or treasures. It symbolizes strength and vigilance, personifying dominance, both on the ground and in the air. Often, they use a full-fledged visualization of a mythological creature so that there will be no questions about its belonging in the future. It can be an abstraction that combines disparate elements or a detailed image. It is also enough to designate the silhouette with sketches, emphasizing the presence of the legendary character if the title obviously refers to him.
Gumpert
In 2004, Roland Gumpert, the former CEO of Audi, founded his luxury sports car manufacturing facility in Denkendorf. In 2008, the successful creation of Apollo Sport was presented at the exhibition, breaking the speed record of such models as the Pagani Zonda and Bugatti Veyron. However, due to bankruptcy, the firm was closed in 2013.
Gumpert’s visual identity includes a shield-shaped emblem featuring a griffin on its surface. The color palette of the background is made in a burgundy-red hue and is underlined by a golden frame, symbolizing the sophistication of the product. The mythological creature is a powerful heraldic symbol that reflects elegance. Due to the use of various shades of light gray in its color, it seems alive, which adds dynamics and strength to the composition.
Saab
Initially founded in 1937, the company was engaged in manufacturing military aircraft, which is why the second letter was deciphered as “Aeroplane.” The company’s greatest fame was brought by the single-seat fighter Viggen 37, which showed its best side. In the period from 1949, production was converted to the production of cars, which also affected the abbreviation.
The brand logo was borrowed from Scania after the breakup of their union. It is a crowned head of a red-hued griffin, depicted in profile and looking to the left. This emphasizes the power and vigilance for detail in the design of technology. Below, in silver gradient filling, the name of the SAAB company is placed. The whole structure is surrounded by rings symbolizing the independence of the company.
ISO
From 1939 to 1974, the Italian company produced automotive, motorcycle, and scooter products, with operating facilities in Bresso. The most successful model is Grifo GL 365, the speed of which exceeded 255 km/h. However, despite the efforts, in 1974, the company was closed due to bankruptcy.
The emblem is presented in the form of a rectangular white shield framed in gold with a protrusion in its lower part and cuts in the upper corners. In the center is a rearing Griffin, looking to the left. All this emphasizes the seriousness of the approach to solving design problems, symbolizing vigilance and perseverance. Behind the creature are vertical lines of the national colors, and above it is the word “Iso” in cursive script in dark gray with a gold border. The composition evokes associations with wealth and luxury.
Vauxhall
British automotive company, which is today a division of Stellantis. Since 1857, she has been developing and selling steam engines. However, in the future, the type of activity changed to the automotive industry, and in the middle of the 20th century, the company began to cooperate with the German manufacturer Opel. Subsequently, the Vauxhall trademark was used to sell Opel and Holden products in the UK.
The visual identity is a circle with the front of a griffin inside. He holds a flag in front of him in his right paw, on which the letter “V” is engraved. His torso is turned to the right, and his head is turned to the left. This symbolizes the memory of the company’s past, which allows us to strive for further development. The emblem looks laconic, but combining all elements fills it with nobility and confidence in the future. The color palette of reds and grays only emphasizes these qualities.
Scania
It was founded in 1891; the Swedish company was originally engaged in manufacturing bicycles and wagons. Since 1920, the enterprise has been retrained to produce motor, automobile, truck, and bus products for commercial and industrial needs. Since 1968, it has been in partnership with SAAB, which is why it has earned itself popularity through heavy trucks.
The history of the logo dates back to 1984 when the image of a crowned griffin from the coat of arms of Skane County was taken as a unique element of the brand. It implies courage, strength, speed, and attention to detail. Modern technologies have made it possible to simplify the visualization of the brand, which increased its perception and ensured greater memorability. The circle that describes the basis of the logo, in combination with the parts that go beyond it, symbolizes the willingness to cooperate.
Car logos with eagle
The eagle can often be found in the logos of various companies or on the coats of arms of countries because, in heraldry, it is considered a symbol of power and strength. Many peoples see him as a messenger of the sun, a divine messenger denoting immortal life, freedom, or courage. In variations with two heads, he is assigned the role of the victory of the good over the evil. During the periods of the emergence of the Christian religion, he became the personification of the cross.
Today, the king of the sky is used to emphasize pride and the swiftness and seriousness of one’s intentions. Regardless of the style of its execution, whether it is a detailed profile or a light outline sketch, it will still have impressiveness and draw attention to itself. Placed inside the shield, the regal predator never ceases to symbolize freedom. It is even possible to do without drawing clear boundaries in some cases.
Eagle
A division owned by the American company Chrysler from 1988 to 1999 and headquartered in Auburn Hills. It was created based on the AMC enterprise with the prospect of mass production of passenger cars. Difficulties in matters of jurisprudence led to the further abolition of the trademark.
The brand logo is presented in the form of a shield resembling a triangular figure with two arcuate sides. In its center is placed the contour of the eagle’s head facing to the right, which combines the sharpness and smoothness of the lines. The image’s symbolism lies in the strength, speed, and desire for development invested in it. Above the sign is the name of the unit in lowercase letters, which adds originality to the image. The color palette of the emblem consists of light and dark shades of gray, giving the impression of matte silver.
FPV
The FPV brand has been a division of the Ford Motor Company of Australia since 2002 and was discontinued in 2014. During its existence, a line of premium cars based on the Falcon was developed under its logo, which was a success among consumers.
The visual identity of the enterprise has two variations of a monochrome color palette – blue and dark gray shades. The emblem is an oval contour of variable thickness, in the middle of which is the profile of an eagle pointing to the left. Clear, sharp lines of the eyes and beak emphasize its aggressiveness and danger. This symbolizes the swiftness that the cars produced have. Under the sign is the text “FPV” is made in italic type Snasm Heavy Italic with slight modifications under the sign.
Isdera
A private German company for the production of automotive products, founded in 1969 in Hildesheim. The company produces luxury sports equipment in limited quantities because a group of specialists assembles each model by hand. The car is developed individually for a specific client, so its production takes up to six months.
The logo is presented as a vertically placed sky blue rectangle with a black outline. Against its background, a flying eagle is depicted in monochrome, spreading its wings. This implies a serious approach to the manufacture of unique automotive products. Despite the laconicism of the emblem, it is filled with power, which is expressed in every line. The enterprise’s name is placed in the bold non-standard font at the bottom of the badge.
Car logos with lion
For many centuries, the lion has been considered the most popular symbol in heraldry. Historically, he is the personification of power, courage, courage, courage, and dignity, having the title of the king of beasts. Its frequent use in various symbols has led to the fact that each pose has its specific name. The most common presentation of visual identity is in profile, which emphasizes the existing grandeur. A born leader can inspire respect along with fear. It is often associated with the image of the Sun, implying nobility in appearance and superior physical qualities.
Today there are many brands whose logo uses the image of this animal. In the automotive industry, this is how leadership qualities, backed up by courage and strength, are indicated.
INKAS
Canadian private security corporation INKAS was founded in 1995 in Toronto. One of the categories is the development and manufacture of armored vehicles. In 2015, the first exhibition center was opened, which expanded products outside the country and the continent.
The logo is presented in the form of a shield, against the background of which a winged lion is depicted in profile, denoting a vigilant guard standing on the protection of the car owner. He has a sword facing the sky in his front paw, implying seriousness, stamina, and self-confidence. Below is the text “INKAS” with increased spacing between letters. The whole composition is made in an angular, laconic form with a monochrome light gray tint. So the emblem took on a more menacing look.
MAN AG
The European concern, whose history dates back to 1758, is today a subsidiary of Traton SE. The main direction of the enterprise is the development and production of heavy commercial vehicles.
The visual identity of the company is a horizontally placed rectangular outline. This symbolizes stability, backed up by many years of experience. The figure has a laconic silhouette of a lion, looking to the right, denoting courage and strength. The collective image is created from various angular elements, adding massiveness to the emblem. The overall impression is balanced by the company name above the image, in normal bold type with small additions. The color palette is reminiscent of chrome-plated metal, bringing conservatism and modern trends into the overall composition.
Holden
Holden was founded in 1856 in Melbourne, Australia. Initially, it was engaged in the manufacture of saddles and various accessories for them. However, by the end of the 1900s, the production facilities were converted to the production of automotive vehicles. The firm was independent until the 1930s, after which the company’s management passed to General Motors.
The 2016 logo redesign features a simplified color scheme that includes light gray shades with a black outline, creating a metallic sheen effect. The emblem is presented in the form of a circle, inside which a grinning lion is enclosed, holding its front right paw on a rounded stone block. This symbolizes steadfastness, power, ferocity, and confidence in one’s actions. The conciseness of the image gives the brand more elegance, making it easier to visualize. All lines in the logo have rounded smooth contours, which speaks of a friendly and strict character.
Peugeot
Founded in 1810, Peugeot in Paris, France, is one of the country’s major automotive manufacturers. In 1975, the company became the majority owner of Citroën. For the period of 2007, the company took second place in terms of the number of vehicles produced in Europe.
The image of a lion standing on its hind legs, looking to the left, has become the main distinguishing feature of Peugeot. This is how the powerful qualities of the company’s products are displayed. In addition, confidence and stability are emphasized, which is an integral part of the models produced. The conciseness of the image adds visual identity to the ease of perception, removing all unnecessary elements from the composition. Below the emblem is the brand’s name in thin type, adding elegance to the emblem. Thanks to the gradient filling of the figure with gray shades, a three-dimensional effect is created, which is why the logo has become more fresh and modern.
Bussing
The German company Büssing has been developing bus and truck products since 1903 on a par with other more well-known enterprises. This brought her fame in Europe. However, in 1971, the brand stopped manufacturing equipment and was declared closed.
The company’s logo is designed in a laconic modern style in light gray shades with black trim elements. The emblem depicts a talisman, presented in the form of a lion standing in profile, which symbolizes courage and the further development of the enterprise. With the simplification of the color palette, the image acquired a touch of conservatism and a serious character. Under the sign is a unique inscription of the company, made in bold. It is emphasized by a rectangular figure, one of the sides of which resembles an arrow pointing down. This implies a solid foundation and a long history of Büssing.
Roewe
In 2006, a Chinese manufacturer headquartered in Shanghai established a car brand. Roewe’s vehicles were originally developed based on technology acquired from BMW’s now-closed MG Rover subsidiary. Subsequently, attempts were made to buy a controlling stake, which was unsuccessful.
As the basis of the logo, a shield was chosen, which has rounded corners and is divided into four parts, painted in a checkerboard pattern in black and dark red. It fully reflects the interpretation of the company name. Translated from Chinese, it sounds like “glorious power.” However, according to SAIC, the word was reworked from the German language and translated as “Lion.” The logo is represented by a gradient gold hue in the upper half of the visualization, standing on their hind legs and facing each other with their heads. This symbolizes the power, purposefulness, and aristocracy of manufactured products.
Proton
Proton is the largest automotive manufacturer in Malaysia. It was founded in 1985 by Mahathir Mohamad. Initially, the models were modernized Mitsubushi samples. However, in 1996 controlling shares of Lotus Cars were acquired. After that, the division attracted several enterprises to develop and manufacture original equipment.
The visual identity is done in gray and black tones, creating the effect of polished metal. The shape resembles a triangular shield with rounded corners, implying quality and safety. Against its background, a tiger’s head is placed inside the circle, symbolizing the swiftness and power of the products. The emblem is dominated by straight lines and sharp corners, which denotes wildness and nobility. Above the sign is the inscription “Proton,” which emphasizes the individuality of technology.
Car logos with wolf
Indian tribes from North America endowed fearless and strong warriors with a wolf image, withstand adversity alone, and protect weaker comrades. Thus, the animal became a symbol of a free spirit, altruism, an independent and sacrificial essence. For this reason, car companies that use the wolf image as the main symbol in their logo imply independence in development from other enterprises. However, despite the advantages of this beast, it is rarely used in emblems. The reason is the frightening grin of a predator, which symbolizes a formidable character and rebellious disposition.
The sign is not only capable of capturing an automobile brand with its influence. It also leaves its mark on engineering and design developments, allowing you to reflect the characteristic features of a proud animal in the exterior of manufactured products. For this reason, the trademark includes pointed elements, symbolizing high-speed performance and increased power parameters.
Lobini
Lobini has been developing and manufacturing Brazilian sports cars since 1999 as a core business. The technologies used in the manufactured products are not inferior in quality to international requirements for the same category of equipment. The company gained its fame due to the only model – H1. Increased power characteristics characterize it.
A distinctive feature of the brand’s logo is a yellow oval with a metallic border, against which a wolf’s head is placed, pointing to the right. This emphasizes the power of cars. A wicked grin lends a menacing look, while a silver outline emphasizes the unique style. Under the main element, there is the name of the company, made of letters with serifs, which expresses the attitude to the direction of the sport, symbolizing speed. Laconic performance adds confidence and rigor to the composition.
Spania GTA
Since 2010, Spania GTA has been producing sports cars in limited quantities. However, it is controlled by GTA Motor. The company earned its popularity by participating in various racing leagues, where the first models were presented for the first time.
The company’s visual identity has a sleek, traditional shield-like crest as part of its design, which speaks of safety as a top priority. On its background, there are two elements. In the upper half of the emblem is the silhouette of a black wolf, implying swiftness and unbridled character. And in the lower part, filled with a dark red tint, there is a white checkered flag, hinting at overcoming the finish line. This symbolizes the power and superiority of manufactured products. The company’s name is placed in the center, separating both areas from each other.
Car logos with ram
Aries hides the symbolism of fire, vitality, courage, and strength. His image speaks of purposeful, persistent, and impulsive actions. Twisted horns are associated with security and wisdom. This implies the universality of visual identity for different production areas, making it possible to emphasize a certain meaning with the help of an image.
The most recognizable elements of the animal are the horns, its silhouette, and its head. Regardless of the style of execution of the sign, it can be given the proper mood, focusing on specific details. Thus, by depicting, for example, abutting animals, the company’s qualities associated with unshakable and decisive positions are displayed. If there is a text component in the logo, a combination of image parts with letters is applicable, which leads to the creation of the necessary association. In modern times, brand design is undergoing a minimalist mood, which simplifies the perception of the big picture, increasing its memorability.
RAM
The RAM brand of automotive products is an offshoot of Dodge, specializing in full-size pickups since 1981. The main production facilities are located in Mexico and the USA. In 2008, the fourth generation of RAM Dodge was introduced to the market, related to full-fledged trucks.
The visual identity of the ram’s head against the backdrop of a shield, presented in the logo, was originally used as a brand identity for Dodge. The animal symbolizes the dominant position on the track. In addition, it reflects the power, safety, and credibility of the cars produced. The color palette includes shades of gray in harmony with black, creating a polished silver effect. So the composition emphasizes a conservative approach and aristocracy.
Car logos with deer
Among the emblems of cars, where the silhouette of an animal is used, the use of both stylized and ideally copying the figures of a red deer is widespread. This beautiful and proud animal has always attracted attention in the heraldry of all times and people. And here, the question is not only in noble beauty. It is believed that a correctly chosen totem rewards its owner with its best qualities protected according to its nominal protective characteristics. In turn, the placement of the deer on the car provides a somewhat different attitude towards the latter, which is transferred directly from the living and historical prototype chosen for the logo.
The sign does not simply cover, in this case, the brand of the car. It leaves a corresponding imprint on the work of designers and designers who seek to reflect all the features characteristic of a noble beast in the characteristics and appearance of the unit. At the same time, designers and constructors themselves sometimes do not even notice this influence, acting at a deeply subconscious level. That is why most brands with the deer logo have regular and noble outlines that are distinguished by increased controllability and high starting speed as if echoing the main features of their totem.
GAZ
One automotive brand that has had a deer in its logo since its inception is the Russian automaker GAZ, founded in 1932. A world-famous manufacturer of passenger cars, trucks, minibusses, engines, and components. Today it is considered the main component of the Base Element industrial group, headquartered in Nizhny Novgorod, Russia.
Its famous “running deer” logo has undergone some changes today. Some elements were removed from the emblem, which brought the deer to the fore, making it the main focus. His figure, adopted back in 1949, acquired volume, clarity of contours, and dynamics of the lines used. The addition of a chrome effect made the sign particularly eye-catching. The deer have become more realistic and expressive thanks to this effect created on a black background.
SSC
The auto brands that use a deer in their logo include an American manufacturer of exclusive cars – SSC, founded in 1999 in Washington. She earned her fame by developing high-tech and high-speed hypercars. The design and shape of the equipment were inspired not only by the noble silhouettes of the branded animal but also by the beauty of modern fighters.
The brand logo includes a stylized symbol of a deer, a noble animal. His stylized head, crowned with beautiful branched horns, adorns the space of a triangular pointed heraldic shield in the middle of its base. Made in gold on deep blue background, it stands out clearly and is visible in any emblem position. It is an auspicious symbol associated with the Sun, light, sunrise, purity, and constancy of renewal. Its branched horns symbolize the success of the brand and a direct connection with the Tree of Life, which gives success and victory.
Car logos with dog
The dog is an animal that also finds its place among the accepted elements of heraldry logos in the automotive industry. It is not often seen as part of the car’s emblem and designed to form the required psychological perception of the brand and endow it with the appropriate properties and characteristics that the type of animal chosen for the formation of the sign possesses. She finds her place where she needs to demonstrate her main characteristic – impeccable service. A dog is the best option for branding car brands as the personification of fidelity, devotion, and unconditional service.
But as many dog breeds exist, designers have many opportunities to reflect their ideas, demonstrate the required characteristics, and focus on the desired features and properties. A bulldog (Mack) or a hound (Lincoln) has been accompanying “their” cars for many years on a long journey along the roads of the world. They effectively reflected the important features of a particular model, forming the required opinion about it or the entire car brand, ensuring ease of recognition and uniqueness of their visual identity.
Artega
In 2006, Klaus Dieter Frers founded a car manufacturing company. The brand is headquartered in Delbrück, Germany. The company was created to produce sports cars that include many advances in modern technology. However, the company implemented only one of its ideas – Artega GT, which included the largest amount of know-how at once. In 2012, the brand ceased to exist, leaving a significant mark on the history of the automotive industry.
Its logo has remained in the memory of many motorists, as one of their original in its execution. Representing a heraldic shield divided into several segments, it contains a stylized image of a dog with a fiery red tongue in its right part. The character is depicted standing on its hind legs, threatening against any opponent. The symbol is presented as a demonstration of constant readiness to fight for what has been won and achieved – one’s position and success. However, this did not save the company from closing.
Mack
One of the world leaders in the production of trucks is the American brand – Mack Trucks. Starting its history in 1900 as the Mack Brothers Company, the brand has become famous for its experiments with the first steam engines. Subsequently, the Greensboro company expanded into constructing special vehicles, buses, and trolleybuses, which was closed to expand truck production. In 2020, the brand will become a Volvo property.
The well-deserved fame of the brand since the days preceding the First World War was reflected by the bulldog adopted as a logo, which was a symbol of Great Britain. His figure was used not only in the logo. A shiny dog crowned the central part of the hood of the brand’s cars, symbolizing British resilience, perseverance, and firmness in the fight to achieve their goals. The power and strength that the figure of the animal radiated were inherent in all the equipment released by the brand throughout its existence.
Car logos with jaguar and leopard
Logos that include images of various animals are exceptionally attractive and reflect important brand features. The reason is that such an emblem will certainly be able to evoke certain associations that directly characterize the strengths of the representatives of the fauna. And a person is initially inherent in the desire to possess many of the properties characteristic of animals. This makes them especially popular in heraldry and logo design. When it comes to reflecting a power closely associated with beauty and grace in visual identity, the image of beautiful felines, namely the leopard or jaguar, is most often used.
However, their use requires special care in handling and application since by incorrectly presenting the image, you can show it not from the best side. Emphasizing the aggressive and self-centered side of the leopard would be appropriate when creating a logo for a formidable and powerful automotive product. While the jaguar is suitable for more streamlined forms, emphasizing the gracefulness of a particular type of technique. In addition, the use of the image of these animals is also influenced by the two most interesting characteristics for automotive manufacturers, the personification of which these animals are – speed and power. They have a primary influence on making predatory felines an element of their emblem.
Spirra
Oullim is a South Korean automobile manufacturer founded in 1997 in Gyeonggi Province. With the abolition in 2007, the company was taken over by Proto Motors, producing from 2008 to 2017 the only sports model with a V6 turbo engine ¬ Oullim Spirra. The firm was closed at the end of 2017, announcing its dissolution.
The logo is a triangular outline with rounded corners, which resembles a shield. This means ensuring the protection of the driver, which indicates the quality of the product. Against the figure’s background is placed the head of a growling jaguar, executed in a laconic style. The animal in the emblem symbolizes confidence, speed, and determination, revealing the car’s involvement in the sports class. The entire composition is executed in a monochrome black palette, adding conservatism and seriousness to the created image.
HSV
A subsidiary of the Holden Group and founded as a brand in 1987. The main direction of production is the development and manufacture of automotive products with high-performance parameters. Over the entire period of its existence, the company has modified some automotive equipment owned by General Motors.
Visual identification is represented by a solid black circle; a double red outline around the border. This implies self-sufficiency of production lines and independence in making important design decisions. A laconic image is placed against the figure’s background, consisting of a raised head of a jaguar in the background and ahead of a man in a racing helmet in the front. The color palette of the main part of the logo is based on white. Its elements symbolize power, speed, and mainstream racing products and classify the brand as a luxury vehicle.
Cizeta
Cizeta automotive manufacturing company was founded in 1988 in Modena, Italy. It got its name from the only hand-built Cizeta-Moroder V16T presented. Her design was subsequently proposed as the basis for the later version of the Lamborghini Diablo. During the existence of the company, 11 cars were manufactured.
The brand logo is a round-shaped figure of a blue tint, framed by a yellow outline. There is also a rounded area in the edging color in its center, against which three jaguar heads are placed, facing to the right. The laconicism of execution and the play of two colors in the visualization of each jaguar against the background of another create the impression that they are competing with each other while maintaining calm and purposefulness. At the same time, angular lines and a stern look speak of the severity and power of the products. Creating a logo, the manufacturer wanted to highlight the main qualities inherent in the technique. At the same time, the flag of Modena, where the first production was opened, was taken as the basis for the color scheme.
9ff
Tuning studio 9ff was founded in 2001 in Germany and is engaged in modifying basic Porsche cars to the level of certified racing equipment. At the same time, it sells finished automotive products and sets of spare parts for them. The company gained its fame because of the developed model, which exceeded the speed threshold of 400 km/h.
The brand is visually concise and easy to remember. Its base consists of a heraldic shield with rounded edges and a light edging that focuses the lion’s share of attention on the image inside. It is presented in the form of a silhouette of a leopard’s head, looking to the left with a predatory imperious gaze, thereby emphasizing power, speed, and formidable character. The color palette of the emblem presents the brand as an example of extravagance and aristocracy, having at its disposal light and dark shades of gray, dark gold, and black.
Jaguar
Jaguar is a multinational company with production lines in various countries worldwide. It was founded in 1922 and is headquartered in Coventry, UK. Initially, motorized carriages were produced at its factories, and only then cars. In 1975, the concern went through the process of nationalization. However, today the company is under the control of Tata Motors, being part of Jaguar Land Rover.
The brand’s visual identity is presented in the form of an animal that embodies the image of strength, power, and elegance – the Jaguar. He is depicted at the moment of the jump, thus implying the swiftness and productivity of the manufactured equipment. The color scheme includes dark and light shades of gray, due to which the effect of volume is created, and the figure itself acquires a metalized structure. The image of the beast is dominated by smooth lines, adding mobility to the emblem and filling it with vitality. The logo has become an example of high quality and style that keeps up with the times with its conciseness.
Car logos with bird
Images of terrestrial fauna are often the inspiration for most automotive businesses. The desire to display in one’s heraldry or any other visual identity features that characterize the best sides to one degree or another leads to the use of the image of an animal. So you can display the advantages of the products and the principles that the company follows.
Birds in the modern advertising direction are assigned a separate role since they are the personification of a happy, peaceful, and free life. In addition, they find inspiration for the further spiritual development of enterprises wishing to emphasize their individuality and follow trends in a certain period. Many automotive brands have decided to use the image of a celestial animal to describe the advantages of their technology, which include Rossion and Arash.
Arash
Arash Motors is mainly engaged in developing and producing automotive products for the direction of the sport, belonging to the luxury category. It was founded in the UK in 1999. The first brainchild of the company is the Farboud GT model, which embodies the spirit of the avant-garde, unusual design, and improved aerodynamic qualities.
The main distinguishing feature of the brand logo is the image of an eagle. Despite its laconic execution, the eyes and curves of his body have excellent detail. The image looks natural and unsystematic. In the emblem, the bird symbolizes speed, lack of restrictions, and power over its element, which fully reflects the nature of the products. Her menacing look and combat position speak of coherence and efficiency in dealing with unforeseen situations. The animal is placed at the bottom of a black shield with gold edging, which signifies safety and style.
Packard
The American brand Packard produced luxury cars in Detroit, USA, from 1899 to 1958. Initially, when designing equipment, it was planned to focus on quality, not quantity, so their cost was prohibitive with small batch production. During World War One, the company was engaged in manufacturing aircraft engines and undercarriage components for armored vehicles.
Packard’s visual identity is a vertically stacked black oval with a wide gold frame, emphasizing its independence and friendliness. In the central part of the figure, there is a heraldic shield of a red tint with luxurious decorations on the background. It is crowned with a knight’s helmet, from which branches fall, and at their base, there is a graceful animal resembling a swan with outstretched wings and a bowed head. The bird speaks of the aerodynamics, speed, and beauty inherent in the brand’s cars in all this splendor of details. The symbolism of the emblem implies belonging to the highest society, and the coat of arms, which is dominated by golden tones, confirms this.
Rossion
Founded in the early 2000s in Florida, USA, the company produces sports cars. The Noble M400 was taken as an analog for developing its flagship model Rossion Q1. The company strives to increase its creations’ performance and speed parameters while not forgetting the handling, which is an important criterion for sports cars.
To express the efficiency and power of the produced equipment, the company decided to use the image of an eagle against the background of a heraldic shield as the main element of the logo. The color scheme of black and gray tones makes it possible to emphasize the uniqueness of the composition, highlighting the notes of conservatism and elitism. The bird of prey on the emblem spreads its wings in readiness to capture its prey, symbolizing the desire for further development. Above it rises the name of the brand, made in large letters with rounded corners. The letters “S” placed in the center of the text has undergone a special addition, which is expressed in the form of strokes that continue the signs above and below the word.
Bizzarrini
The Italian company Bizzarrini is known for its sports cars since each model was made individually for the owner. The company was founded in 1964 under the leadership of the talented engineer Giotto Bizzarrini, who began his career as a teacher. Five years later, equipment production was discontinued, an attempt to re-revive in 1990 did not arouse due interest.
The basis of the logo was the image of a small agile bird – a sparrow, made in a laconic style. So the manufacturer meant the high power, speed, and aerodynamic parameters of his creations. The image itself is placed against the background of a circle with a border, in the form of golden claws, which resembles a circular saw blade. The color scheme of golden and red hues adds volume and aristocracy to the composition, putting the brand on a par with companies such as Lamborghini and Ferrari. In the ring, above and below the bird, there is the name of the enterprise, made in thin letters of a dark shade with golden edges.
Duesenberg
The American company Duesenberg is known for its luxury racing cars produced between 1913 and 1937 in Obern, USA. Despite such a short period of existence, the company presented its equipment in various races. And during World War One, they manufactured Bugatti U-16 aircraft engines under a license granted by Colonel Bolling.
The Duesenberg logo is presented in the form of a large golden eagle with outstretched wings, reminiscent of the symbols of Germany. Its image had a three-dimensional and detailed structure, filling the emblem with vitality and the effect of mobility. The body and head create the image of a noble and powerful animal, ruling in its element. The enterprise’s name is placed on two wings and the eight on the tail. Their performance in a dark blue color palette contrasts strongly against the background of the entire composition, which focuses a person’s attention on the text component of the brand.
Simca
In 1934, under the leadership of Henry-Theodore Pigozzi, an automobile manufacturing company was founded in France. To ensure the mass production of equipment in 1935, a factory in Nanterre was bought from the bankrupt Donnet company. In 1970, shares came under the control of Chrysler, which is why the brand is being abolished.
The brand’s visual identity is a rectangular shield with a small ledge at the bottom and rounded bottom corners. So it was meant to emphasize the importance of ensuring the safety of owners of cars manufactured by the company. The color palette is presented in three shades – white, blue, and red, which resembles the colors of the flag of France and speaks of nationality. In the upper third of the shield, made under a clear sky, a swallow is depicted, striving upwards, which symbolizes development, speed, and grace, which are the basis in the design of the brand’s technology. The enterprise’s name is located at the bottom of the heraldic element.
Car logos with snakes
Since ancient times, much meaning has been invested in the image of a snake, personifying power, health, and wisdom. However, many also believed that she could attract her owner the success, wealth, and good luck that accompany his life. The animal is distinguished by its independent character, bordering on grace and beauty, making it possible to express the products’ available design qualities fully. However, it is important to do it right so that looking at the logo; a person immediately understands the main direction of the enterprise.
Based on these factors, many car brands such as Alfa Romeo or Ford Mustang Shelby choose this element to achieve maximum uniqueness for their logo. Thus, you can get extremely interesting creative solutions that fully meet modern trends.
AC Cobra
Founded in 1961, the British automotive company was one of the oldest independent companies located in the UK. It specialized in the manufacture of sports equipment produced on a small scale. Brand models have earned their fame with an extensive sports history. However, in 2004 the trademark was declared closed.
The logo is presented in the form of a ring of a red hue, connected almost in the center by a line of the same palette. The strip contains the brand’s name, made in the usual lowercase font with wide letters. The outer and inner edging of the figure has a silver tint. The emblem, by its execution, speaks of the independence and self-sufficiency of the enterprise. The central place of visual identity is occupied by the main element of the composition – the frontal image of a cobra, which denotes rebirth and further development. The color palette includes reds, grays, and blues that add energy and freshness to the sign.
Mustang Shelby
The Shelby Mustang was first introduced to the market in 1964. It was developed with the participation of Shelby American, and the less powerful Ford Mustang model acted as a prototype. The brand is still in production today. However, he lost his design connection with the classic variations of the technique of that period.
The brand’s emblem is a stylization of a cobra, curled up on its backside but ready to strike at anyone who tries to disturb it. Thus, a menacing, aggressive, and rather powerful image was created, fully describing the nature of the produced equipment. The image is drawn competently and imperiously, which is noticeable in the quality of the scales, starting at the tail as diamond-shaped figures with a dot in the middle and ending on the head with squares. The color scheme is presented in black, light, and dark gray tones, and thanks to the gradient fill, a three-dimensional effect is created. This emphasizes belonging to a conservative luxury class that can provide a decent image to the car owner.
Alfa Romeo
The history of Alfa Romeo begins in 1910 in Italy. It acquired its final name in 1915 when Nicola Romeo took over the leadership position. Certain successes distinguished all stages of the development of the enterprise in one direction or another, and participation in racing competitions like Formula One only added to its fame. The exterior and interior design was developed with an innovative approach that allowed the brand to take the leading position in its category.
The final version of the logo was made taking into account digital technologies in a laconic and slightly futuristic style, which added to its presentability and refreshed the existing image. The color palette retained the green crowned serpent called the Biscione, the blue circle enclosing the emblems, and the red cross. The line dividing the left and right parts into two halves has been removed. At the same time, the white-blue background is replaced by a silvery structure. This led to the expansion of the coils and a decrease in their number in the kite, because of which it united with the cross, denoting the coat of arms of Milan. In addition to flexibility, the mythical animal symbolizes the movement, agility, and power that characterize the Alfa Romeo car.
Zarooq Motors
Based in Dubai, UAE, Zarooq Motors designs and manufactures high-performance automotive products. It occupies a leading position in the production of body and running components, taking a direct part in the mass production of sports cars.
The snake was chosen as the main element in the brand logo for a reason. The company’s name symbolizes a kind of fast movement and living in the desert area of the UAE, which is the main distinguishing feature of the manufactured products. The cold-blooded animal is placed against the background of a triangular shield with a silver border and rounded corners. His image is made in a laconic style, alternating light gray and black lines that make up the entire color palette of the composition. The emblem emphasizes the luxury and privilege of the brand, focusing on the attitude towards the upper class.
Dodge Viper
The Dodge Viper model belongs to the main model range of the sports category, produced by the American company Dodge, controlled by Chrysler. The first generation of two-seat cars of the brand was introduced in 1992. Between 1997 and 2008, this technique was often used to participate in racing tournaments, which were often victorious.
The brand’s emblem is a wide five-pointed shield with rounded corners and a light border. Against its background is a laconically executed, but at the same time very capacious, the image of the head and part of the torso of a snake. She is distinguished by a stern look and a parted mouth, which indicates her readiness to strike a fatal blow. The animal’s body consists of separate parts of different thicknesses, which creates the effect of applying with a brush. This symbolizes the swiftness and power of automotive technology, which, like a snake, takes off from its place to its goal. The color scheme is made in a monochrome shade of light gray and black, emphasizing the seriousness and high cost of the brand.
Car logos with bull
The bull is the personification of an indomitable character, invincible strength, perseverance, sacrifice, and infinite power. These are exactly the hallmarks that car manufacturers try to put into their logos. Such striking examples of successful branding include Lamborghini, which placed the image of a calf on its visual identity.
There must be no frames to fully express its power and strength in creating an emblem based on this animal. However, if it is still necessary to mark some boundaries, then it is worth considering the sizes that will not constrain the noble animal. Most often, enterprises are limited to combinations of red, black, and yellow shades of the color palette, emphasizing the courage and fury of the fauna representative.
Kaiser
The American company Kaiser, founded in 1945 in Michigan, USA, initially intended to manufacture convertible and sedan cars. The production facility was a long-term lease of the Willow Run plant owned by Ford. In 1953, the brand ceased to exist, merging with Willys-Overland.
The official logo is a pentagonal heraldic shield with elongated serifs at the top, implying security and steadfastness. It was visually divided into two components horizontally. Against a striped background, there is a massive smooth letter “K” with a dark border in the upper half, indicating the enterprise’s name. In the lower area of the shield, against the background of the night sky, a buffalo, made in a silver tint and standing on a hilltop, found its refuge. This creates a sense of security, determination, and confidence. The animal symbolizes calm along with great power. At the same time, the color scheme consists of gray shades, creating an unsurpassed composition.
Lamborghini
The Italian company Lamborghini is one of the most famous European car manufacturers. It is renowned for the quality and elegance of its sports equipment. It was founded in 1963 by Ferruccio Lamborghini in Sant’Agata Bolognese. The brand has come under the control of the German concern Volkswagen Group to date.
The last redesign of the logo was developed in 1998 based on the one created back in 1972; however, with the use of digital technologies, new life was breathed into it. It is a black three-pointed shield with gold edging, made with rounded corners and slightly convex sides. In its center is a powerful zodiac animal, symbolizing strength, steadfastness, and stability. Taurus is executed in golden tones of various shades, giving it mobility and vital energy. Above it hangs the letter component, in the creation of which a bold capital font was used, emphasizing the uniqueness and privilege of the brand.
Tauro Sport Auto
The Spanish company Tauro Sport Auto was founded in 2010 on the territory of Valladolid and is engaged in the production of elite sports equipment. Spanish business people who have established partnerships with British production created the brand. Today the company is at the stage of mass distribution of its trademark worldwide.
The visual identity is presented as a red circle, framed by a wide black border, separated by a thin golden ring. The company’s name is located on the black edging in the upper and lower parts and willow branches along the edges. The text is in thin sans serifs and sharp corners, implying friendliness and openness. In the central part of the emblem, a black silhouette of an angry bull is depicted, ready to rush into battle at any moment. The composition reflects the main parameters of the developed products, distinguished by high power, quality, and reliability. The conciseness of the logo design allows increasing its memorability, which is in line with modern trends.
Car logos with gecko, scorpion and other animals
Among the emblems belonging to the automotive theme, you can find many exotic wildlife representatives. They have always attracted the great attention of a person who, with particular zeal, sought to reflect them in his mythology and heraldry, transferring this passion to car branding. The endowment of exotic animals and insects with supernatural properties was caused by a misunderstanding of how nature could create such unusual forms and survive in rather difficult conditions. Man has always sought to adopt these properties or give them to his protective heraldry to make such creatures his totems.
This attitude was reflected in the formation of automotive brands. Reptiles and amphibians were often symbols of wisdom and good luck. The Italian company Abarth has included lizards and turtles, scorpions in its bestiary, and the German luxury Wiesmann is home to geckos and iguanas. Even the British Gordon-Keeble found it necessary to use the silhouette of a tortoise as a sign of stability and reliability. And this is only a small part of the representatives of this group who defended or are defending the interests of automakers today.
Tucker
Founded in 1946 by engineer Preston Thomas Tucker, the Tucker Corporation is an automotive company headquartered in Chicago, USA. The company was engaged in development only until the Second World War. After its completion, unable to invest in new products, the brand continued pre-war production, which led to its collapse in 1951. The brand has created an American dream – a beautiful and inexpensive car during its existence.
A special mark in history was left by a model called “Blue Dream” – Torpedo, on the hood of which was a hippocampus – a mythical horsefish. He served as a mount for the Nereids, distinguished by beauty and grace. These characteristics led the automaker to choose this mythical animal, which was also considered the king of fish. Such a significant origin and belonging of the symbol should have reflected the main features of the brand’s equipment.
Cisitalia
The Italian businessman and motor sportsman Piero Dusio opened a workshop in Turin, Italy, in 1946, which was destined to grow into full-fledged automobile production. The company carried out the development and assembly of racing cars. The name was a constituent of Compagnia Industriale Sportiva Italia, which the business conglomerate wore. The brand gained fame thanks to its model Cisitalia 202 GT. The company has not existed since 1963.
A feature of the brand was the original logo, which included a coat of arms with an image of a golden horned goat on it – a yale, standing on its hind legs and threatening all enemies with its front legs. This creature from European mythology personifies proud protection, characterizing the desire to develop and use the latest scientific achievements—no wonder Yale is represented on the official flag of the President of Yale University.
Abarth
In 1949, Harold Wester founded the Abarth company in Turin, Italy, making mufflers and exhaust systems for automobiles. In the early 1950s, the company began developing sports cars based on Fiat models. The subcompact Abarth 850 TC is especially famous. In 1971, the last car under this brand was released. But since 2007, Fiat has been resurrecting the brand.
Throughout its existence, the brand has been accompanied by its talisman – the scorpion symbol, located on the entire inner surface of the coat of arms, which was the brand logo. Its diagonally divided inner field was made in the company’s colors – bright yellow (top) and red (bottom). The scorpion in a combat position with the upper part of the body was located in the upper segment. Its use is a signal to all enemies about the constant readiness of the brand to protect itself. The logo has a strong symbolic meaning for growing businesses using the latest technological advances, which is also true for Abarth.
Morris Motors Limited
Morris Motors Limited, a privately owned manufacturing company, is known for its cars, which in 1926 already accounted for 42% of the entire British car industry. Founded in 1912, the company received its current name in 1919, which was used as a trademark until its closure in 1984. Its headquarters were in Cowley, Oxford, Oxfordshire, later Longbridge, England.
The brand had an original logo based on the image of a leopard or a marching lion. The choice of this heraldic animal was influenced by both the historical heraldry of the place where the brand was founded and the characteristics of this mythical animal. Its majestic grace, characteristic of the king of beasts, speaks of the greatness and dignity of the brand, its desire not only to match the chosen image but also not to yield to anyone the positions achieved.
Intermeccanica
The Italian car brand Intermeccanica was founded in 1959 by Frank Reisner in Turin as a manufacturer of tuning kits. During the period of its activity, the brand changed its location, first moving to the USA and then to Canada. Starting with the single-seater Formula Junior development, the brand has moved to the small series Intermeccanica – Puch.
The founder’s passion for heraldry strongly influenced the choice of the brand logo. Having chosen a heraldic shield as a trademark, he settled on the image of a lion in a protective pose on two hind legs. Thus, the brand confirmed its desire always to protect its interests and the interests of the owners of the created equipment, ensuring safety. A strong and proud animal – the king of beasts, has become the best way to demonstrate the advantages and features of the brand.
Wiesmann
German automaker Wiesmann, founded in 1988 by brothers Martin and Friedhelm Wiesmann in Dülmen, Germany, is renowned for the high quality of its hand-built convertibles. The brand is known for its MF 30 roadsters, a classic open two-seater, and GT MF 4, a closed two-seater. In 2014 the company ceased to exist.
Nevertheless, the brand managed to make its mark in the history of the automotive industry, and its silver metallic gecko is known all over the world today. The choice of this reptile as an element of the brand’s logo was based on its philosophy – creating cars that simply “stick to the road” even when driving at high speeds. This property – to hold firmly on the surface that made the gecko a reflection of the best characteristics of a car brand from the premium segment.
