The earliest references to the transmission of meaningful information to descendants date back to the Paleolithic era, when history was recorded in cave paintings. This is how mankind separated from the animal world, while retaining an invisible connection to it. This later led to the emergence of heraldry, as the images of coats of arms and logos sought to convey traits that characterize a clan, country, or company. For example, most automobile brands incorporate animal motifs into their distinctive marks, which often have a historical or symbolic basis.
Each animal symbolizes a specific quality or combination that is unique to it. Therefore, the brand’s logo is appropriate and embodies the product’s virtues. Companies that produce exclusive cars with a distinctive character, such as Porsche, Ferrari, and Lamborghini, occupy a special place in this niche of visual identification. Many of them imply privilege, which affects their price.
Car logos with a Horse
The horse is a strong, unwavering animal, so its image is considered the most popular for logo design. Regardless of cultural differences and people’s religion, its symbolism remains unchanged, denoting strength, beauty, freedom, and grace. Sometimes, the primordial elements fire, wind, and water are also mentioned in this sense. Thus, no matter how this symbol is interpreted, it still implies activity and movement.
Therefore, you can specify the style and elegance of individual design elements or the overall composition. Emphasize the desire to win, declaring its genuine strength and speed complemented by the fluidity of forms. This is to reflect part of the plot, reinforcing it with the spirit of freedom and irrepressible character. The multifaceted meaning of the horse image allows you to use it to visualize different spheres and directions.
Pegaso
Pegaso is a Spanish company that produced engines, tractors, trucks, and automobile equipment from 1946 to 1990. The company did not produce two identical models, as the customer’s wishes were taken into consideration when manufacturing each body. In 1990, the brand was acquired by Enasa, and it ceased to exist in 1994.
The logo emblem is a monochrome image of a mythological flying creature that fully reflects the brand’s name. The execution is original, thanks to the silhouette’s clear contours, highlighted by the round frame. The emblem symbolizes decisive actions, freedom, and speed. The badge embodies a strong fighting spirit and highlights the company’s key strengths.
Ferrari
The Italian automobile concern, founded in 1947 in Maranello, produces sports and racing cars. Its origins lie in the Scuderia Ferrari racing team, established in 1929, which has won 15 world championships and approximately 16 constructors’ championships. Participating in races such as Formula 1 has brought the brand its greatest success.
The main element of the logo is a galloping horse, set against a monochrome palette. It originally stood as a memorial to the pilot Francesco Baracca. It symbolizes speed, rawness, and power, hallmarks of Ferrari cars.
Baojun
In 2010, the Chinese company Baojun was founded to produce low-cost automotive products as an alternative to Buick and Chevrolet. A sharp increase in sales in the first years of production indicates an acceptable combination of price and quality, which led to the brand’s expansion and the emergence of a dealer network.
Visual identification is depicted as a horse’s head turned to one side, positioned within the shield. The composition looks quite realistic, conveying the spirit of freedom and nobility that this animal symbolizes. Brevity, in detail, speaks of conservatism and emphasizes the availability of this brand’s cars. The gradient color palette evokes the reflection of silver in light, lending the brand an air of aristocracy.
Porsche
In 1931, Ferdinand Porsche founded a company in Stuttgart to produce sports and off-road cars. During World War II, the company developed several heavy tank projects, which later served as the basis for the Panzerjäger Elefant. Today, the company’s products are renowned for their high performance and quality.
The Porsche logo combines elements from the coats of arms of Württemberg and Stuttgart, featuring a blazoned horse in the center of the composition. Thus, it was decided to pay tribute to Germany’s history and the city where the company’s headquarters was located. The emblem became a symbol of luxury and high status, helping the brand gain widespread recognition worldwide. Shades of yellow and red combined with black outlines symbolize privilege and reflect the colors of the country’s flag.
Kamaz
Since 1969, KAMAZ has produced diesel engines, trucks, and buses. Its main production facilities are located in Naberezhnye Chelny. The plant has been completed in 19 countries, including the USA, Japan, and Canada. Over its 10-year existence, the plant has fully justified the funds invested in it.
The emblem depicts an argamak steppe horse galloping across the fields, characterized by devotion, intelligence, and agility. It symbolizes speed and great strength, directly reflecting the products’ basic qualities. At the same time, it expresses the company’s desire for further development and expansion. The logo is crafted in a minimalist monochrome style, which conveys beauty and nobility. The lines lack sharp transitions, suggesting a friendly, cooperative nature.
Corre La Licorne
Founded in 1901 in the city of Levallois-Perret (France). It developed and produced automotive equipment until 1947, producing 33,962 copies. In 1950, the company was closed.
The Corre La Licorne logo is based on the Corre family coat of arms, which depicts a flying unicorn facing left. Thus, the company’s founder emphasized his belonging to this ancient family. Additionally, this symbolized the products’ power and speed parameters. The color palette is dominated by shades of red, which speaks of the company’s rapid development in its field of activity. Additionally, the emblem, when worn as a ring, conveys independence and a commitment to its traditions.
Iran Khadro
The joint-stock company, founded in 1962 in Tehran, Iran, produces buses, transportation components, cars, and trucks. IKCO produces 13 vehicle brands and is the largest manufacturer in North Africa, the Middle East, and Central Asia.
The main element in the logo is a horse’s profile facing right, indicating the company’s continued expansion. The mark is placed on a shield, symbolizing reliability, power, and the spirit of freedom. In line with the laconic composition, the volume conveys affordability and a trustworthy approach to customers. This is clearly expressed through the contrast between the gray and blue color palette.
Eicher
Eicher is an Indian manufacturer of commercial vehicles and mid-range motorcycles. Its history dates back to 1948 in New Delhi. It includes a subsidiary, Royal Enfield Motors, which manufactures motorcycles exclusively. Eicher has invested in customized designs, guides, and maps.
The visual identification is a horizontally arranged red oval. On its background is carved the profile of a horse facing left, its mane rippling in the wind. The logo symbolizes dynamic movement, speed, freedom, and vigor. Its color palette reflects courage, passion, and stability, emphasizing a responsible approach to solving tasks.
Ford Mustang
The Ford Motor Company has produced its line of automobiles from 1964 to the present day. Active advertising promotion of these products is considered the most successful in the history of the automobile industry. Unification was achieved by developing mechanical units, using parts from inexpensive models.
The Ford Mustang trademark features a galloping horse to the left, reflecting the American spirit and power that the iconic car embodies. The emblem is dominated by flowing lines, emphasized by sharp transitions at the head, tail, and hooves. Thus, the emphasis is placed on the wild temperament and speed of the produced model. The monochromatic, laconic design signals conservatism, an integral part of the model range.
Carlsson
Tuning studio Carlsson Autotechnik is renowned worldwide for its Mercedes-Benz modifications. It was founded in 1989 in Merzig by brothers Andreas and Rolf Hartge. The company is also known for its wide range of alloy wheels.
In the company’s visual style, the main element is the silhouette of a running horse, which conveys dynamic growth through overcoming emerging difficulties. The emblem, worn as a ring, symbolizes the company’s integrity and independence. The color scheme is chosen to emphasize the products’ association with the elite class of cars. Below the horse emblem, the name of the atelier, typed in ITC’s Crillee Bold Italic typeface without any special modifications, is capitalized in lowercase letters. The text is characterized by flowing lines that convey a sense of a friendly relationship.
Car logos with Griffin
A griffin is a creature with the body of a lion, an eagle’s head, wings, and clawed paws. In legends, he was portrayed as a guardian of secret knowledge or treasure. He symbolizes strength and vigilance, representing dominance on the ground and in the air. Often, he uses a full-fledged visualization of a mythological creature so that there are no questions about his belongings in the future. It can be an abstraction, a combination of disparate elements, or a detailed image. It is also enough to designate the silhouette with sketches, emphasizing the presence of a legendary character if the title mentions him.
Gumpert
Roland Gumpert, former CEO of Audi, founded his luxury sports car company in Denkendorf in 2004. In 2008, the Apollo Sports creation was unveiled, breaking the speed records set by models such as the Pagani Zonda and Bugatti Veyron. However, the firm went bankrupt in 2013.
Gumpert’s visual style includes a shield-shaped emblem with a griffin on its surface. The background color palette is a burgundy-red shade, highlighted by a golden frame, symbolizing the product’s sophistication. The mythological creature is a powerful heraldic symbol that reflects elegance. Thanks to its use of varying shades of light gray, it seems alive, lending the composition dynamism and strength.
Saab
Founded in 1937, the company produced military aircraft, so the second letter stands for “Aeroplane.” The company’s greatest fame was the single-seat fighter, the Viggen 37, which showcased it at its best. In 1949, production was transferred to passenger cars, as reflected in the abbreviation.
The brand logo was borrowed from Scania after their union was dissolved. It depicts the crowned head of a red griffin in profile, facing left. This emphasizes the power and vigilance to detail in the machinery’s design. Below, in a silver gradient fill, is the SAAB company name. The entire design is surrounded by rings, symbolizing the company’s independence and autonomy.
ISO
From 1939 to 1974, the Italian company produced automobiles, motorcycles, and scooters at its Bresso facility. The most successful model was the Grifo GL 365, which reached over 255 km/h. However, despite all efforts, the company was forced to close in 1974 due to bankruptcy.
The ISO emblem is presented as a rectangular white shield framed in gold, with a bottom protrusion and cutouts in the upper corners. In the center, there is a galloping griffin looking to the left. All this emphasizes the seriousness of the approach to solving project tasks and symbolizes vigilance and perseverance. Behind the creature are vertical lines of national colors, and above it, the word “Iso” is written in cursive in dark gray font with a golden border. The composition evokes associations with wealth and luxury.
Vauxhall
Today, Vauxhall is a division of Stellantis, a British automobile company. Since 1857, it has been engaged in developing and selling steam engines. However, the company’s line of business later shifted to the automotive industry, and in the mid-20th century, it began to cooperate with the German manufacturer Opel. Subsequently, the Vauxhall brand name was used to sell Opel and Holden products in the UK.
The visual identification is a circle containing a griffin. He holds a flag in front of him in his right paw, on which the letter “V” is engraved. Its torso is turned to the right, and its head to the left. This symbolizes the company’s appreciation for its past, which enables it to continue developing. The emblem appears laconic, but all its elements combine to convey nobility and confidence in the future. The red-and-grey color palette only emphasizes these qualities.
Scania
Founded in 1891, the Swedish company originally manufactured bicycles and carts. In 1920, it converted to motor, automobile, truck, and bus products for commercial and industrial applications. Since 1968, it has partnered with SAAB, which has helped it gain popularity among heavy truck users.
The history of the Scania logo dates back to 1984, when the image of a crowned griffin from Skåne County’s coat of arms was adopted as a distinctive element of the brand. It implies courage, strength, speed, and attention to detail. Modern technology enabled a simpler visual representation of the brand, enhancing its perception and ensuring greater memorability. The circle that outlines the logo’s base and extends beyond symbolizes a willingness to cooperate.
Car logos with an Eagle
The eagle is often found in company logos or on national coats of arms, as it is a symbol of power and strength in heraldry. Many see it as a messenger of the sun, a divine messenger, denoting immortal life, freedom, or courage. In versions with two heads, he is assigned the role of the victor over evil. During the period of the Christian religion’s birth, he became the personification of the cross.
Today, the heavenly king emphasizes pride, recklessness, and the seriousness of intentions. Regardless of the execution style, whether a detailed profile or a light outline, it will still impress and attract attention. Placed inside the shield, the regal predator continues to symbolize freedom. In some cases, you can even do without drawing clear boundaries.
Eagle
A division owned by the American company Chrysler from 1988 to 1999, headquartered in Auburn Hills, it was created from the AMC facility with the prospect of mass-producing passenger cars. Difficulties in legal matters led to the trademark being later abolished.
The Eagle logo is a shield-shaped triangle with two curved sides. At its center is the contour of the eagle’s head, facing right, which combines clarity and smooth lines. The image’s symbolism lies in its strength, speed, and aspirations for development. Above the sign is the unit’s name, written in lowercase letters, which gives the image a sense of originality. The emblem’s color palette consists of light and dark shades of gray, creating a matte silver finish.
FPV
The FPV brand was a division of Ford Motor Company Australia from 2002 until its discontinuation in 2014. During its existence, a line of premium vehicles based on the Falcon model was developed under its logo and proved successful with consumers.
The company’s visual identity features two monochromatic color palettes: blue and dark gray. The emblem features an oval outline of variable thickness, with a left-facing eagle profile centered. Clear, sharp lines of the eyes and beak emphasize its aggressiveness and danger. This symbolizes the impetuosity that the cars produced possess. Below the sign, the text “FPV” is in italicized Snasm Heavy Italic, with slight modifications.
Isdera
A privately owned German automotive products company founded in 1969 in Hildesheim, it produces luxury sports cars in limited quantities. A team of specialists assembles each model by hand, and each car is individually designed for a particular customer, so production takes up to six months.
The Isdera logo is presented as a vertically oriented rectangle in sky blue with a black outline. A monochrome image of a flying eagle spreading its wings against a black background conveys a serious approach to producing unique automotive products. Despite its brevity, the emblem is filled with power, expressed in every line. The company name is set in a non-standard bold font at the bottom of the emblem.
Car logos with a Lion
The lion has long been regarded as the most iconic symbol in heraldry. Historically, he has been the personification of strength, courage, bravery, valor, and dignity, having the title of the king of beasts. His frequent use of various symbols has led to each pose having its specific name. The most common visual image is presented in profile, emphasizing the majesty. A natural-born leader can inspire not only fear but also respect. He is often associated with the image of the Sun, suggesting nobility and superior physical qualities.
Today, many brands use this animal’s image in their logos. In the automotive industry, it denotes leadership qualities backed by courage and strength.
INKAS
Canadian private security corporation INKAS was founded in 1995 in Toronto. One of its categories is the design and manufacture of armored vehicles. In 2015, the first exhibition center opened, expanding its products nationwide and across the continent.
The logo is presented as a shield, against which a winged lion is depicted in profile, denoting a vigilant guardian standing to protect the vehicle’s owner. In his front paw, he holds a sword turned to the sky, which indicates seriousness, endurance, and self-confidence. Below is the text “INKAS” with increased letter spacing. The composition is angular and laconic, in a monochromatic light gray shade. Thus, the emblem has acquired a more formidable appearance.
MAN AG
The European concern, founded in 1758, is now a subsidiary of Traton SE. The company’s primary activity is the development and production of heavy commercial vehicles.
The MAN logo features a rectangular outline arranged horizontally. It symbolizes stability backed by many years of experience. The figure features a laconic silhouette of a lion facing right, denoting courage and strength. A collective image is created from various angular elements, which gives the emblem a sense of massiveness. The overall impression is balanced by the company’s name, set above the image in the usual bold font with small additions. The color palette resembles that of chrome-plated metal, combining traditional and modern trends in the overall composition.
Holden
The Holden company was founded in 1856 in Melbourne, Australia. Initially, it produced saddles and various accessories for them. However, by the end of the 1900s, the production facilities had been converted to produce automotive equipment. The firm remained independent until the 1930s, after which General Motors assumed control of the company’s management.
The 2016 logo redesign features a simplified color scheme with light gray tones and a black outline, creating a metallic sheen. The emblem is presented as a circle, within which a grinning lion is depicted, holding its front right paw on a rounded stone block. It symbolizes steadfastness, strength, ferocity, and confidence in one’s actions. The image’s brevity adds elegance to the brand, making it easier to visualize. All the logo lines have rounded, smooth outlines that convey a friendly, professional character.
Peugeot
Founded in 1810 in Paris, France, Peugeot is one of the country’s largest automobile manufacturers. In 1975, the company became the majority owner of Citroën. At the end of 2007, the company ranked second among European car producers.
The image of a lion standing on its hind legs and looking to the left has become the main distinctive feature of Peugeot. This shows the powerful qualities of the company’s products. Additionally, it emphasizes confidence and stability, which are integral components of the models produced. The image’s iconicity adds visual individuality and clarity by removing unnecessary elements from the composition. Under the emblem is the brand name, typed in a thin font, which adds elegance to the emblem. The gradient fill in the figure’s gray shades creates a three-dimensional effect, making the logo feel fresher and more modern.
Bussing
Since 1903, the German company Büssing has been developing buses and trucks on a par with other, more established companies. This has brought it fame in Europe. However, in 1971, the brand ceased production and was subsequently declared closed.
The company logo is designed in a minimalist, modern style, featuring light gray tones with black edging. The emblem features a lion in profile, symbolizing courage and the company’s continued growth and development. With the simplification of the color palette, the image has acquired a touch of conservatism and seriousness. Under the sign, the company’s unique inscription appears in bold. It is emphasized by a rectangular figure whose one side resembles a downward-pointing arrow. This speaks of Büssing’s solid foundation and long history.
Roewe
The Chinese manufacturer headquartered in Shanghai founded the automobile brand in 2006. Roewe cars were initially developed based on technology acquired from BMW’s now-closed MG Rover division. Subsequent attempts to buy a controlling stake were unsuccessful.
A shield with rounded corners, divided into four parts, was chosen as the basis of the logo. It is painted in a black-and-dark-red checkerboard pattern. It fully reflects the company’s name. Translated from Chinese, it sounds like “glorious power”. However, according to SAIC representatives, the word was recycled from German and translated as “Lion.” The logo features a gradient gold hue in the upper half of the rendering, with the lion standing on its hind legs, its head facing the viewer. This symbolizes the power, determination, and aristocratic nature of the products produced.
Proton
Proton is the largest automobile manufacturer in Malaysia. It was founded in 1985 by Mahathir Mohamad. Initially, the models were modernized Mitsubishi models. However, in 1996, controlling stakes in Lotus Cars were acquired. The division then engaged several companies to develop and manufacture original equipment.
The visual appearance is gray and black, creating a polished metal effect. The shape resembles a triangular shield with rounded corners, representing quality and safety. A circle is placed inside a tiger’s head on the background, symbolizing the product’s speed and power. The emblem is characterized by straight lines and sharp angles, which convey a sense of wildness and nobility. Above the sign is the inscription “Proton,” which emphasizes the technique’s individuality.
Car logos with a Wolf
Indian tribes of North America endowed fearless, strong warriors with the image of the wolf, capable of standing alone against adversity and protecting weaker comrades. Thus, the animal symbolizes free spirit, altruism, independence, and sacrificial essence. For this reason, automobile companies that use the wolf as the main symbol in their logos imply independence from other enterprises in their development. However, despite this animal’s advantages, it is rarely used as an emblem. The reason is the predator’s intimidating grin, which symbolizes a formidable character and unruly temperament.
This sign can not only capture the influence of the automobile brand but also imprint its mark on engineering and design developments, allowing it to reflect the proud animal’s characteristic features in the products’ exteriors. The trademark features pointed elements that symbolize speed and increased power.
Lobini
Lobini has been developing and manufacturing Brazilian sports cars as its core business since 1999. The technologies used in its products meet or exceed international quality standards for vehicles of the same category. The company gained fame thanks to a single H1 model with increased power characteristics.
A distinctive feature of the brand logo is a yellow oval with a metal border, on which a wolf’s head is facing right. This emphasizes the car’s power. The evil grin is menacing, and the silver contour emphasizes the unique style. Under the main element is the company name, composed of serif letters, which conveys the company’s attitude toward the direction of sport and symbolizes speed. Laconic execution gives the composition confidence and rigor.
Spania GTA
Since 2010, Spania GTA has been producing sports cars in limited numbers. However, it is controlled by the company GTA Motor. The company gained popularity by participating in various racing leagues, where the first models were introduced.
The company’s visual style features an elegant, traditional coat of arms in a shield, conveying safety as its primary priority. In the background are two elements. In the upper part of the coat of arms is the silhouette of a black wolf, signifying impetuosity and indomitable character. And in the lower part, filled with a dark red hue, a white checkered flag, hinting at overcoming the finish line. This symbolizes the power and superiority of the products produced. The company name is centered, separating the two areas.
Car logos with a Ram
Aries hides the symbolism of fire, vitality, courage, and power. His image speaks of purposeful, persistent, and impulsive actions. Twisted horns are associated with security and wisdom. Hence, the universality of visual identification across different spheres of production allows the image to emphasize one meaning or another.
The most recognizable elements of the animal are its horns, silhouette, and head. Regardless of the execution style, the sign can convey the appropriate mood and emphasize attention to specific details. Thus, for example, the image of crossing animals conveys the company’s qualities of unwavering and decisive resolve. If a textual component is included in the logo, combining pictorial elements with letters is appropriate and facilitates the necessary association. In modern times, the brand’s design adopts a minimalist aesthetic, simplifying the overall perception of the image and enhancing memorability.
RAM
The RAM brand of automotive products is an offshoot of Dodge, which has specialized in producing full-size pickup trucks since 1981. The main production facilities are located in Mexico and the United States. In 2008, the fourth generation of the Dodge RAM, specifically the full-size trucks, was introduced to the market.
The logo, featuring a ram’s head on a shield background, was originally used as Dodge’s trademark. The animal symbolizes dominance on the highway and reflects the power, safety, and reliability of the cars produced. The color palette features shades of gray in harmony with black, creating a polished silver effect. Thus, the composition emphasizes a conservative approach and an aristocratic tone.
Car logos with Deer
Among car emblems featuring animal silhouettes, both stylized and perfectly copied deer figures are widespread. This beautiful and proud animal has always attracted attention in the heraldry of all times and peoples. Here, the question is not only about noble beauty. A correctly chosen totem is believed to reward its owner with the best qualities protected by its nominal protective characteristics. In turn, placing a deer on an automobile conveys a slightly different attitude towards the latter, directly transferred from the living and historical prototype chosen for the logo.
The mark does not, in this case, simply cover the automobile’s make. It puts an appropriate imprint on the work of designers and constructors, seeking to reflect all the features inherent in the noble beast in the characteristics and appearance of the unit. At the same time, designers and constructors themselves sometimes fail to notice this influence, acting on a deeply subconscious level. That is why most brands with the emblem of a deer have correct and noble outlines, characterized by increased controllability and high starting speeds, as if repeating the main features of their totem.
GAZ
One of the automobile brands whose logos have featured the deer since their inception is the Russian automaker GAZ, founded in 1932. It is a world-renowned manufacturer of cars, trucks, vans, engines, and components. Today, it is considered a major component of the Basic Element industrial group, headquartered in Nizhny Novgorod.
The famous “running deer” emblem has undergone some changes today. Some elements have been removed from the emblem, bringing the deer to the foreground and making it the main accent. His figure, adopted in 1949, has gained volume, clarity of contour, and line dynamics. The addition of the chrome effect made the sign particularly attractive. Thanks to this effect created on a black background, the stag became more realistic and expressive.
SSC
Among the automobile brands that use a deer in their logo is SSC, an American manufacturer of exclusive cars founded in Washington, DC, in 1999. It earned its fame through the development of high-tech, high-speed hypercars. The design and shape of the technique were inspired not only by the noble silhouettes of the branded animal but also by the beauty of modern fighter jets.
The brand logo features a stylized deer, a noble animal. Its stylized head, crowned with beautiful, branching antlers, adorns the triangular, pointed heraldic shield at the center of the base. Executed in gold on a dark blue background, it stands out clearly and is visible in any armorial position. It is an auspicious symbol associated with the Sun, light, purity, and the permanence of renewal. Its branching horns symbolize the brand’s success and a direct link to the Tree of Life, which brings success and victory.
Car logos with a Dog
The dog is also an animal that finds its place among the accepted elements of automotive heraldic logos. It is not often seen as part of the car’s emblem. It is designed to form the required psychological perception of the brand and endow it with the appropriate properties and characteristics that the type of animal chosen to form the sign possesses. She finds her place where she can demonstrate her main characteristic: impeccable service. A dog is the best option for car branding, as it embodies fidelity, devotion, and unconditional service.
However, with the numerous dog breeds available, designers have numerous opportunities to reflect their ideas, demonstrate the required characteristics, and focus on the desired features and properties. A bulldog (Mack) or a hound (Lincoln) has been accompanying “their” cars for many years on a long journey along the world’s roads. They effectively reflect the key features of a particular model, forming a clear impression of it or the entire car brand, ensuring ease of recognition and a unique visual identity.
Artega
Klaus Dieter Frers founded the car manufacturing company in 2006. The brand’s headquarters are located in Delbrück (Germany). The company was established to produce sports cars that incorporate many modern technological advancements. However, the company realized only one of its ideas, the Artega GT, which included the greatest amount of know-how at once. In 2012, the brand ceased to exist, leaving a significant mark on the history of automobile manufacturing.
The Artega logo has remained in the memory of many car enthusiasts as one of the originals in its execution. Representing a heraldic shield divided into several segments, it features a stylized dog with a fiery red tongue on the right. The character is depicted standing on its hind legs, threatening any opponent. The symbol demonstrates constant readiness to fight for what has been conquered and has achieved its position and success. However, this did not save the company from closure.
Mack
One of the world’s leading truck producers is the American brand Mack Trucks. Starting in 1900 as the Mack Brothers Company, the brand gained fame for pioneering steam engines. Subsequently, the Greensboro-based company constructed specialty vehicles, buses, and trolleybuses and decided to expand truck production. In 2020, the brand will become Volvo’s property.
The brand’s well-deserved prominence before World War I was reflected in its adoption of the bulldog as the logo, a symbol of Great Britain. Its figure was not only used in the logo. The shiny dog, crowned at the center of the brand’s car hood, symbolizes the British’s steadfastness, perseverance, and resolve in the struggle to achieve their goals. Power and strength, which radiated from the figure of the animal, were inherent in all the vehicles produced by the brand throughout its existence.
Car logos with the Jaguar and the Leopard
Logos that incorporate images of various animals possess exceptional appeal and effectively reflect key brand features. The reason is that such an emblem will cause certain associations that directly characterize the strengths of the fauna. Man is inherently in the desire to possess many properties characteristic of animals. This makes them especially popular in heraldry and logo design, as they closely reflect the visual image of power and are often associated with beauty and grace. The most frequently used images are of beautiful felines, such as leopards or jaguars.
However, their use requires special care in handling and application, as the image cannot be displayed optimally if presented incorrectly. Emphasizing the leopard’s aggressive, self-centered side would be appropriate for a logo of a formidable, powerful automotive product. While the jaguar is suitable for more streamlined forms, it emphasizes the gracefulness of a particular type of machinery. In addition, the image of these animals is influenced by the two most notable characteristics they offer to car manufacturers: speed and power. It is these that, first of all, influence the creation of predatory felines as an element of their emblem.
Spirra
Oullim is a South Korean automobile manufacturer founded in 1997 in Gyeonggi Province. It was disbanded in 2007 and taken over by Proto Motors, which produced the only sports model with a turbo V6 engine, ¬ Oullim Spirra, from 2008 to 2017. At the end of 2017, the firm closed and announced its disbandment.
The logo features a triangular outline with rounded corners, reminiscent of a shield. This means protecting the driver, which indicates the product’s quality. In the figure’s background is the head of a snarling jaguar, made in a laconic style. The animal in the emblem symbolizes confidence, speed, and determination, which indicates the car’s involvement in the sports class. The entire composition is rendered in a monochrome black palette, lending the resulting image a sense of conservatism and seriousness.
HSV
A subsidiary of Holden Group, founded as a brand in 1987. The primary focus of production is the development and production of high-performance automotive products. Over time, the company has modified some of the automotive equipment owned by General Motors.
The HSV logo features a solid black background and a double red outline. This implies self-sufficiency in production lines and independence in making important design decisions. In the background, a jaguar’s head is shown against a black backdrop, while in the foreground, a man wearing a racing helmet is depicted. The main color in the logo’s palette is white. Its elements symbolize power, speed, and racing, reflecting the brand’s position in the luxury car category.
Cizeta
The automobile company Cizeta was founded in 1988 in Modena (Italy). Thanks to the only hand-built car presented, the Cizeta-Moroder V16T, it was named. Its design was later adopted as the basis for the Lamborghini Diablo. Eleven cars were produced during the company’s existence.
The brand’s logo is a circular blue shape, outlined in yellow. In its center, there is also a rounded area of the border’s color, against the background of which there are three heads of a jaguar turned to the right. The design’s brevity and the interplay of two colors, visualizing each jaguar against the other’s background, create the impression that they are competing while remaining calm and purposeful. At the same time, the angular lines and austere appearance convey the product’s seriousness and power. In creating the logo, the manufacturer sought to highlight the technique’s primary qualities. At the same time, Modena’s flag, where the first production was established, served as the basis for the color scheme.
9ff
Tuning Studio 9ff was founded in 2001 in Germany and modifies basic Porsche cars to the level of certified racing equipment. At the same time, it sells finished car products and spare parts kits. The company gained fame thanks to its developed model, which exceeded the 400 km/h speed threshold.
The brand is visually laconic and easy to remember. Its basis is a heraldic shield with rounded corners and a light border, which draws attention to the lion’s share of the image. It is presented as a silhouette of a leopard’s head, looking to the left with a predatory, imperious expression, thereby emphasizing its strength, speed, and formidable character. The emblem’s color palette conveys the brand’s extravagance and aristocracy, featuring light and dark shades of gray, dark gold, and black.
Jaguar
Jaguar is a multinational company with production lines worldwide. It was founded in 1922 and is headquartered in Coventry, UK. Initially, its factories produced motorized wagons and then cars. In 1975, the concern underwent nationalization. However, today, Tata Motors, a part of the Jaguar Land Rover group, controls the company.
The brand’s visual identity is represented by the jaguar, an animal that embodies strength, power, and elegance. It is depicted at the moment of jumping, thus implying the vehicles’ impetuosity and performance. The color scheme features dark and light shades of gray to create the illusion of volume, and the figure takes on a metallic quality. The image of the beast is characterized by smooth lines, which lend the emblem a sense of mobility and vitality. The logo has become an exemplar of high quality and style, which, thanks to its brevity, remains current.
Car logos with a Bird
Images of terrestrial fauna often inspire many in the automotive industry. The desire to display in their heraldry or any other visual identification the features that characterize the best aspects to a greater or lesser extent leads to animal images. This is the way to showcase the products’ merits and the principles the company follows.
Birds play a distinct role in modern advertising, symbolizing a happy, peaceful, and free life. In addition, they find inspiration for the further spiritual development of enterprises that want to emphasize their individuality and align with the trends of a given period. Many automotive brands have chosen to use the image of a celestial animal to describe the benefits of their technology, including Rossion and Arash.
Arash
Arash Motors, founded in the UK in 1999, primarily develops and produces luxury sports cars. The company’s first brainchild was the Farboud GT model, which embodied the spirit of avant-garde design and improved aerodynamic qualities.
The image of the eagle distinguishes the brand’s logo. Despite the laconic execution, the eyes and curves of its body are well-detailed. The image looks natural and haphazard. In the emblem, the bird symbolizes speed, boundless energy, and mastery over its element, reflecting the character of the products. Its formidable appearance and fighting stance speak to the coherence and effectiveness of its actions in unforeseen situations. The animal is placed at the bottom of the black shield with a gold border, symbolizing safety and style.
Packard
The American brand Packard produced luxury cars in Detroit (USA) from 1899 to 1958. Initially, the vehicles’ design prioritized quality over quantity, making their cost prohibitively high for small-scale production. During World War I, the company produced aircraft engines and chassis parts for armored vehicles.
Packard’s visual style features a vertically arranged black oval with a wide golden frame, emphasizing the company’s independence and friendliness. In the central part of the figure, a red heraldic shield features luxurious decorations against a background. It is crowned by a knight’s helmet, from which branches branch off, and at their base, there is a graceful animal resembling a swan with outstretched wings and bowed head. The bird speaks of the aerodynamics, speed, and beauty inherent in the brand’s cars, all in this splendor of detail. The emblem’s symbolism implies belonging to high society, and the coat of arms, with gold tones prevailing, confirms this.
Rossion
The company, founded in the early 2000s in Florida (USA), produces sports cars. The Noble M400 served as the basis for the flagship Rossion Q1. The company strives to enhance the speed and dynamic parameters of its creations, while also prioritizing handling, a crucial criterion for sports cars.
To convey the efficiency and power of the vehicles it produces, the company chose to feature an eagle as the logo’s main element, set against a heraldic shield background. The black-and-gray color scheme emphasizes the composition’s uniqueness, highlighting notes of conservatism and elitism. A bird of prey on the emblem spreads its wings, ready to pounce, symbolizing the desire for further development. Above it, the brand’s name is displayed in large, rounded letters. The letter “S,” located in the center of the text, has undergone a special addition, expressed in the form of strokes that continue the marks above and below the word.
Bizzarrini
The Italian company Bizzarrini is renowned for its bespoke sports cars, each crafted to the owner’s specifications. The company was founded in 1964 by talented engineer Giotto Bizzarrini, who began his career as a teacher. After five years, equipment production was discontinued, and the 1990 revival did not generate sufficient interest.
The logo is based on an image of a small bird resembling a sparrow, executed in a laconic style. This is how the manufacturer denoted the high power, speed, and aerodynamic parameters of its creations. The image is set against a circular background with a border of golden claws, reminiscent of a circular saw disk. The golden and red color scheme lends the composition a sense of volume and an air of aristocracy, positioning the brand alongside companies such as Lamborghini and Ferrari. In the ring, above and below the bird, there is the name of the company, made in thin letters of dark shade with golden edges.
Duesenberg
The American company Duesenberg is known for its luxury racing cars, produced from 1913 to 1937 in Auburn (USA). Despite its short existence, the company demonstrated its technique to various races. During the First World War, they produced Bugatti U-16 aircraft engines under the license issued by Colonel Bolling.
The Duesenberg logo features a large golden eagle with outstretched wings, reminiscent of German symbols. Its image has a three-dimensional, detailed structure, giving the emblem vitality and a sense of mobility. The torso and head create the image of a noble and strong animal, ruling in its element. The company’s name is on the two wings, and the figure eight is on the tail. Their execution in a dark blue color palette strongly contrasts with the background of the whole composition, accentuating the viewer’s attention to the brand’s textual component.
Simca
In 1934, an automobile manufacturing company was founded in France under the leadership of Henry-Theodore Pigozzi. In 1935, a factory in Nanterre was acquired from the bankrupt company Donnet to facilitate the mass production of vehicles. In 1970, Chrysler acquired the shares, and the brand was subsequently discontinued.
The brand’s visual style is a rectangular shield with a small protrusion at the bottom and rounded lower corners. Thus, it emphasized the importance of ensuring the safety of the company’s cars. The color palette is represented by three shades: white, blue, and red, which are reminiscent of the colors of the French flag and evoke a sense of national belonging. In the upper third of the shield, set against a clear sky, a swallow is striving upward, symbolizing development, speed, and grace, which form the basis of the brand’s technology design. The company’s name is located at the bottom of the heraldic element.
Car logos with Snakes
Since ancient times, the image of a snake has been invested with great meaning, representing strength, health, and wisdom. However, many also believed it could attract the owner’s success, wealth, and good fortune into their lives. The animal is characterized by an independent nature, bordering on elegance and beauty, which allows you to fully express the design qualities inherent in the products. However, it is essential to do it correctly so that, upon seeing the logo, a person immediately understands the company’s primary direction.
Based on these factors, many automotive brands, such as Alfa Romeo and Ford Mustang Shelby, choose this element to enhance the uniqueness of their logos. This enables the development of extremely interesting and creative solutions that are fully aligned with current trends.
AC Cobra
Founded in 1961, this British car company is one of the oldest independent UK-based companies. It specializes in producing small-scale sports equipment. The brand’s models earned their fame due to their extensive sporting history. However, in 2004, the brand was declared closed.
The logo is presented as a red ring, connected almost at the center by a line in the same palette. The stripe features the brand name in a regular lowercase font with wide letter spacing. The figure’s outer and inner borders have a silver tint. The emblem, in its execution, speaks to the company’s independence and self-sufficiency. The main element of the composition occupies the central position in visual identification: the frontal image of a cobra, denoting revival and further development. The color palette includes red, gray, and blue, which give the sign energy and a fresh appearance.
Mustang Shelby
The Shelby Mustang was first introduced to the market in 1964. It was developed in collaboration with Shelby American and, as a prototype, was a less powerful version of the Ford Mustang. This car is still being produced today. However, its design has lost its connection to the classic versions of the technique from that period.
The brand’s emblem is a stylized cobra, curled up on its back but ready to strike anyone who tries to disturb it. Thus, a formidable, aggressive, and quite powerful image was created, fully describing the nature of the equipment produced. The image is drawn competently and powerfully, as evidenced by the quality of the scales, which range from diamond-shaped figures with a dot at the tail to squares on the head. The color scheme uses black, light gray, and dark gray tones, and the gradient fill creates a three-dimensional effect. This emphasizes the car owner’s affiliation with the conservative luxury class, conveying a prestigious image.
Alfa Romeo
The history of the Alfa Romeo company dates back to 1910 in Italy. It acquired its final name in 1915, when Nicola Romeo took the helm. Certain successes distinguished all stages of the company’s development in one direction or another, and participation in racing competitions such as “Formula 1” only added to its fame. An innovative approach was employed when designing the exterior and interior, enabling the brand to lead its category.
The final version of the logo was designed digitally in a concise, slightly futuristic style, enhancing its presentation and refreshing the existing image. The color palette retained Biscione’s green-crowned serpent, the blue circle enclosing the emblems, and the red cross. The line dividing the left and right into two halves was removed. At the same time, the white-and-blue background was replaced with a silver structure. This led to the expansion of the coils and the reduction of their number in the serpent, causing it to unite with the cross that denotes Milan’s coat of arms. In addition to flexibility, the mythical animal symbolizes the movement, agility, and strength characteristic of Alfa Romeo cars.
Zarooq Motors
Zarooq Motors, based in Dubai, UAE, develops and manufactures high-performance automotive products. It holds a leading position in the production of body and running gear parts and directly participates in the mass production of sports cars.
The snake was chosen as the main element of the brand logo, not by chance. The company’s name symbolizes a species known for its rapid movement and desert habitat in the UAE, a key distinguishing feature of the products. The cold-blooded animal is set against a triangular shield with a silver border and rounded corners. Its image is created in a laconic style, featuring alternating light gray and black lines that comprise the composition’s entire color palette. The emblem emphasizes the brand’s luxury and privilege, focusing attention on its attitude of the highest class.
Dodge Viper
The Dodge Viper is part of the main model range in the sports category. It is produced by the American company Dodge, which Chrysler controls. The first generation of this brand’s two-seater cars was introduced in 1992. From 1997 to 2008, this technique was frequently employed in racing tournaments, achieving notable success.
The brand’s emblem is a wide five-pointed shield with rounded corners and a light border. A laconically executed yet extensive image of the head and part of the snake’s body is in its background. It is distinguished by a stern look and open mouth, which indicates its readiness to deliver a fatal blow. The animal’s body consists of parts of different thicknesses, which creates the effect of brushing. This symbolizes the vehicle’s impetuosity and power, which, like a snake, rushes from its starting point to its destination. The color scheme uses monochrome shades of light gray and black, emphasizing the brand’s seriousness and cost.
Car logos with a Bull
The bull personifies unbending character, invincible strength, perseverance, self-sacrifice, and boundless power. Car manufacturers try to incorporate these traits into their logos. A vivid example of successful branding is Lamborghini, which used the image of a calf in its visual identity.
When creating an emblem based on this animal, there should be no framework to fully express its power and strength. However, if it is still necessary to designate some boundaries, then it is worth considering dimensions that will not embarrass the noble animal. Most often, businesses are limited to combinations of red, black, and yellow from the color palette, emphasizing the courage and fury of the fauna’s representative.
Kaiser
The American company Kaiser, founded in 1945 in Michigan (USA), originally intended to produce convertibles and sedans. The production site was a long-term leased plant, Willow Run, owned by Ford Motor Company. In 1953, the brand ceased to exist when it merged with Willys-Overland.
The official logo is a pentagonal heraldic shield with elongated serifs at the top, signifying reliability and steadfastness. Visually, it was divided horizontally into two components. On the striped background in the upper half, a massive, smooth letter “K” with a dark border is displayed, denoting the company’s name. In the lower part of the shield, against the background of the night sky, there is a buffalo in silver color standing on the top of a hill. It creates a feeling of security, determination, and confidence. This animal symbolizes calmness and great strength. At the same time, the color scheme is composed of shades of gray, creating an unsurpassed composition.
Lamborghini
The Italian company Lamborghini is one of the most famous European car manufacturers. It is famous for the quality and elegance of its sports cars. It was founded in 1963 by Ferruccio Lamborghini in Sant’Agata Bolognese. Today, the brand has come under the control of the German Volkswagen Group.
The last redesign of the logo was developed in 1998, based on the 1972 logo, but the advent of digital technology breathed new life into it. It is a black, three-pointed shield with a gold border, featuring rounded corners and slightly convex sides. In its center is a powerful zodiacal animal, symbolizing strength, resilience, and stability. Taurus is made in golden shades, which give it mobility and vitality. Above it hangs the letter component, set in bold capital font to emphasize the brand’s uniqueness and privilege.
Tauro Sport Auto
The Spanish company Tauro Sport Auto, founded in 2010 in Valladolid, produces elite sports equipment. The brand was created by Spanish businessmen who partnered with a British production company. Today, the company is at the stage of mass distribution of its trademark worldwide.
Visual identification is presented as a red circle framed by a wide black border, with a thin gold ring separating it. The company name is bordered in black at the top and bottom, with willow branches around the edges. The text is set in a thin, serifed font with sharp corners, conveying a sense of friendliness and openness. At the center of the emblem is a black silhouette of an angry bull, poised to rush into battle at any moment. The composition reflects the key parameters of the developed products, which are characterized by high power, quality, and reliability. The logo’s laconic design enhances its memorability and aligns with modern trends.
Car logos with Gecko, Scorpion, and other animals
Among the automotive-themed emblems, you can find many representatives of exotic fauna. They have always attracted a great deal of human attention, which, with special zeal, has sought to reflect them in their mythology and heraldry, transferring this passion for automobile branding. Attributing supernatural properties to exotic animals and insects stemmed from a lack of understanding of how nature can create unusual forms and survive in challenging conditions. Man has always sought to adopt these properties or give them to his protective heraldry, making such creatures his totems.
This attitude has been reflected in the formation of automobile brands. Reptiles and amphibians often became symbols of wisdom and good fortune. The Italian company Abarth included lizards, turtles, and scorpions in its bestiary, and the German luxury Wiesmann is home to geckos and iguanas. Even British Gordon-Keeble found it necessary to use the silhouette of a tortoise as a sign of stability and reliability. This is only a small part of the group’s representatives who currently represent automakers’ interests.
Tucker
Founded in 1946 by engineer Preston Thomas Tucker, the Tucker Corporation is an automobile company headquartered in Chicago, USA. The company was engaged in development only until the Second World War. After its end, unable to invest in new products, the brand continued pre-war production, which led to its collapse in 1951. Throughout its existence, the brand has created the American dream: a beautiful, affordable car.
A special trace in history was left by a model called “Blue Dream” Torpedo, on whose hood the hippocampus, a mythical fish-horse, was depicted. It served as a mount for nereids, known for their beauty and grace. These characteristics prompted the automaker to choose this mythical animal, also considered the king of fish. Such a significant origin and ownership of the symbol were to reflect the brand’s main equipment features.
Cisitalia
Italian businessman and motorsports enthusiast Piero Dusio opened a workshop in Turin in 1946, which would eventually grow into a full-fledged automobile production company. The company developed and assembled racing cars. The name was part of the Compagnia Industriale Sportiva Italia, a business conglomerate. The brand became famous thanks to the Cisitalia 202 GT model. The company has existed since 1963.
The Cisitalia logo was peculiar. It included a coat of arms featuring a golden-horned goat standing on its hind legs and threatening enemies with its front legs. This creature from European mythology represents pride and characterizes the desire to develop and utilize the latest scientific achievements, not without reason. Yale is depicted on Yale University’s official flag.
Abarth
In 1949, Harold Wester founded Abarth in Turin, Italy, to manufacture automobile mufflers and exhaust systems. In the early 1950s, the company began to develop sports cars based on Fiat models. The subcompact Abarth 850 TC became particularly famous. In 1971, the last car under this brand was released. However, since 2007, Fiat has revived this brand.
Throughout the brand’s entire existence, it has been accompanied by a mascot, a scorpion symbol located on the entire inner surface of the coat of arms, which serves as the brand’s emblem. Its inner field, divided diagonally, was made in the company’s corporate colors, bright yellow (top) and red (bottom). The top segment featured a scorpion in a fighting pose, with its upper body visible. Its use signals to all of the brand’s enemies that it is constantly ready for self-defense. The logo has a strong symbolic meaning for a growing business that leverages the latest technological advancements, as does Abarth.
Morris Motors Limited
Morris Motors Limited, a privately owned manufacturing company, is known for its automobiles, which accounted for 42% of the British car industry in 1926. Founded in 1912, the company took its current name in 1919 and used it as a trademark until its closure in 1984. The company was headquartered in Cowley, Oxford, Oxfordshire, and Longbridge, England.
The brand’s original logo was based on the image of a leopard or a lion in motion. The choice of this heraldic animal was influenced by the historical heraldry of the place where the brand was founded and by the characteristics of this mythical animal. Its majestic grace, characteristic of the king of beasts, speaks of the brand’s greatness and dignity, of its desire not only to live up to the chosen image but also not to cede any achieved position.
Intermeccanica
The Italian automotive brand Intermeccanica was founded in 1959 in Turin by Frank Reisner as a manufacturer of tuning kits. The brand changed its location during its activity, moving first to the USA and then to Canada. Starting with the development of Formula Junior single-seater models, the brand progressed to the small Intermeccanica series, followed by the Puch.
The founder’s passion for heraldry strongly influenced the choice of the brand’s logo. When he chose the heraldic shield as his trademark, he settled on the image of a lion in a protective pose on two hind legs. In this way, the brand confirmed its commitment to always protect its own interests and the interests of the equipment owners it created, ensuring safety. A strong and proud animal, the king of beasts, was the best way to demonstrate the brand’s advantages and characteristics.
Wiesmann
The German automobile manufacturing company Wiesmann, founded in 1988 by brothers Martin and Friedhelm Wiesmann in Dülmen, Germany, is famous for the high quality of its hand-built convertibles. The brand is known for its MF 30 roadster, a classic open-top two-seater, and GT MF 4, an enclosed two-seater. In 2014, the company ceased to exist.
Nevertheless, the brand left its mark on automotive history, and its silver-metallic gecko is now known worldwide. The choice of this reptile as an element of the brand’s logo was due to its philosophy of creating cars that simply “hold on to the road” even at high speeds. This property of adhering firmly to surfaces made the gecko a reflection of the best characteristics of a premium-segment car brand.
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