Scania Logo

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Scania: Brand overview

Södertälje, Sweden
In 1911, the Swedish city of Malmö witnessed the birth of an automotive entity named Vabis (Vagnfabriks-Aktiebolaget i Södertelge). Simultaneously, another firm, Maskinfabriks-Aktiebolaget Scania, was taking shape in Södertälje, primarily creating bicycles and motorcycles. A decade later, in 1921, these two companies decided to join forces, giving rise to Scania-Vabis. This merger positioned Scania-Vabis as a dominant figure in the Swedish automotive sector during that era.

The subsequent years, especially the 1920s and 1930s, saw Scania-Vabis broadening its horizons by venturing into the production of commercial vehicles, encompassing a variety of trucks, buses, and engines. A significant transformation occurred in 1968 when the company was bifurcated into Saab-Scania AB (which would later evolve into Saab Automobile) and Scania AB. The latter concentrated its energies on trucks, buses, and engines.

Scania’s influence wasn’t confined to Sweden alone. The company started leaving its footprint on a global scale and emerged as a formidable name in the heavy commercial vehicle and diesel engine manufacturing sectors. Marking its international ambitions, Scania inaugurated its maiden production facility outside its home country in the Netherlands in 1968. This was just the beginning of Scania’s global journey, as the company subsequently stretched its manufacturing arms to various European and Latin American nations.

In recent times, while Scania has been eyeing growth in budding markets, it’s equally committed to pioneering sustainable transport mechanisms and exploring the vast potential of autonomous trucking technology.

Meaning and History

Scania Logo History

What is Scania?

With more than 100 years under its belt, Scania AB stands as a luminary in the manufacture of commercial vehicles. Operating from its base in Södertälje, Sweden, this prestigious Swedish firm has equated the global market with robust and dependable heavy-duty lorries, trucks, and buses since 1911. Thanks to its dedication to innovation and superior quality, Scania has successfully carved its niche as an international powerhouse.

1901 – 1911

Scania Logo 1901

1911 – 1969

Scania Logo 1911

1969 – 1984

Scania Logo 1969

1984 – 1995

Scania Logo 1984

1995 – 2017

Scania Logo 1995

2017 – today

Scania Logo

Scania color codes

Delft BlueHex color:#112c5c
RGB:17 44 92
CMYK:82 52 0 64
Pantone:PMS 655 C
Rich CarmineHex color:#ce103e
RGB:206 16 62
CMYK:0 92 70 19
Pantone:PMS 199 C
Mustard YellowHex color:#e2ae24
RGB:226 174 36
CMYK:0 23 84 11
Pantone:PMS 124 C