Scania: Brand overview
Founded: | 1911 |
Headquarters: | Södertälje, Sweden |
Website: | scania.com |
The subsequent years, especially the 1920s and 1930s, saw Scania-Vabis broadening its horizons by venturing into the production of commercial vehicles, encompassing a variety of trucks, buses, and engines. A significant transformation occurred in 1968 when the company was bifurcated into Saab-Scania AB (which would later evolve into Saab Automobile) and Scania AB. The latter concentrated its energies on trucks, buses, and engines.
Scania’s influence wasn’t confined to Sweden alone. The company started leaving its footprint on a global scale and emerged as a formidable name in the heavy commercial vehicle and diesel engine manufacturing sectors. Marking its international ambitions, Scania inaugurated its maiden production facility outside its home country in the Netherlands in 1968. This was just the beginning of Scania’s global journey, as the company subsequently stretched its manufacturing arms to various European and Latin American nations.
In recent times, while Scania has been eyeing growth in budding markets, it’s equally committed to pioneering sustainable transport mechanisms and exploring the vast potential of autonomous trucking technology.
Meaning and History
What is Scania?
With more than 100 years under its belt, Scania AB stands as a luminary in the manufacture of commercial vehicles. Operating from its base in Södertälje, Sweden, this prestigious Swedish firm has equated the global market with robust and dependable heavy-duty lorries, trucks, and buses since 1911. Thanks to its dedication to innovation and superior quality, Scania has successfully carved its niche as an international powerhouse.
1901 – 1911
1911 – 1969
1969 – 1984
1984 – 1995
1995 – 2017
2017 – today
Scania color codes
Delft Blue | Hex color: | #112c5c |
---|---|---|
RGB: | 17 44 92 | |
CMYK: | 82 52 0 64 | |
Pantone: | PMS 655 C |
Rich Carmine | Hex color: | #ce103e |
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RGB: | 206 16 62 | |
CMYK: | 0 92 70 19 | |
Pantone: | PMS 199 C |
Mustard Yellow | Hex color: | #e2ae24 |
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RGB: | 226 174 36 | |
CMYK: | 0 23 84 11 | |
Pantone: | PMS 124 C |