Porsche Logo

Porsche LogoPorsche Logo PNG

Reliable and strong, as if forged from metal, cars are personified by the Porsche logo. Inside the cab, the driver is well-protected. The car will easily overcome any obstacles on the road. The emblem guarantees a quality assembly from the finest parts.

Porsche: Brand overview

Porsche is a famous car brand from Germany. It was created in 1931 by the entrepreneur Ferdinand Porsche. The head office of the manufacturer is located in Stuttgart. Volkswagen AG currently owns the brand, and it belongs to the Porsche Automobil Holding SE group, which owns a controlling stake.

Meaning and History

Porsche Logo History

The Porsche emblem is a contrast between tradition and innovation. They represent the brand as exclusive, powerful, and stylish. The founder chose the historical heritage of the lands in which the trademark appeared and made it a legendary sign.

The automaker used the coat of arms of the Free People’s State of Württemberg for a visual identity to better convey its roots since Stuttgart was a central city. The state coat of arms appeared in 1922 and contained two deer. Now, branched horns remind of them. Also, the local lands were famous for horse breeding, and the first factory appeared on the site of a stable, so a reared horse was flaunted on the logo. The coat of arms of Stuttgart with a black horse on a yellow background was adopted in 1938.

The original Porsche emblem was first introduced in the second half of 1952. It was located in the center of the steering wheel of the 356 Pre-A. From the moment of launch to the present, the brand identity has remained the same as at the beginning. After all, it has everything that a car brand needs: grace, uniqueness, and brightness.

What is Porsche?

This is a German company that has become famous worldwide for its SUVs and luxury sports cars.

1922 – 1938

Porsche Logo 1922-1938

The original emblem shows two deer standing on their hind legs to the shield’s right and left. Animals look in opposite directions and lean on the central element. They have powerful horns in several branches, which speak of unsurpassed strength and the desire to fight for competition. These qualities are extremely important for Porsche because the company is engaged in producing passenger cars and sports cars, where speed, endurance, and swiftness are valued.

The shield depicts black and red stripes echoing the flag and deer antlers’ colors – three in each of the two sectors. Wide lines occupy two more parts. They are staggered. Both the shield and the deer are on sharp, elongated elements resembling fragments of horns.

1938 – 1948

Porsche Logo 1938-1948

On the logo of those years, a restive horse flaunts, rearing up. It is painted black and contrasts well with the yellow background. The heraldic shield is also taken as a basis. Inside, the animal’s figure is made of yellow–thin, barely noticeable lines that form the body’s contours. The mane flutters freely, and the tail is slightly trimmed on the right so that it does not go beyond the frame.

1948 – 1952

Porsche Logo 1948-1952

The emblem is again represented by a heraldic shield but narrower than the previous version. He completely repeats the first version and is almost identical to it. The only difference is the absence of double edging along the edge and the thinner antlers on the bright yellow segments. The rest of the parts are traditionally occupied by alternating black and red stripes.

1952 – 1963

Porsche Logo 1952-1963

When Porsche first introduced its emblem, it turned out to be a combination of the previous two symbols – the heraldic shield and the horse shield. The designers tried to preserve the famous traditions and emphasize the historical roots. To do this, they used the authentic coats of arms of the Free People’s State of Württemberg and Stuttgart. This is how the modern car logo appeared based on local heraldry.

The authors inserted one emblem into another, placing the sign with a horse in the center of an older coat of arms consisting of four fragments with six branched horns and eight stripes. An innovation was the upper inscriptions on the billboards: on the small one – “Stuttgart,” and on the large one – “Porsche.”

1963 – 1994

Porsche Logo 1963

1994 – 2014

Porsche Logo 1994

After the redesign based on the previous logo, its modernized version appeared. It came in handy since the brand offered progressive products that required a logo that would correspond to the times and high technologies. The result of design searches was a shield narrowed at the bottom with 3D elements. Instead of yellow, gold appeared. The black horse has acquired graceful features. Burgundy ones replace the bright red stripes. The central shield has been trimmed in the form of a thin black line. The upper part of the large shield is now arched.

2014 – 2023

Porsche Logo 2014

2023 – today

Porsche Logo

While the historic emblem still maintains its instant recognition, keen observers will notice a few subtle changes that add a contemporary flair to the timeless design.

One of the first changes you’ll notice is the expertly smoothed bronze knurling of the crest. This refined texture allows the iconic “PORSCHE” lettering to take center stage, proudly emblazoned across the top of the badge. The lettering itself maintains the distinctive font that has become synonymous with the brand, exuding a sense of elegance and power.

As your eyes travel towards the center of the badge, you’ll be greeted by the city name “STUTTGART,” now written in bold black. This change serves as a nod to Porsche’s roots in the vibrant city of Stuttgart, Germany. The prominent display of “STUTTGART” reinforces the brand’s heritage and pays homage to the place where the Porsche legend was born.

Adding a touch of modernity to the design, the updated crest features red striping accompanied by a captivating honeycomb pattern. This pattern, reminiscent of a carbon-fiber weave, infuses the badge with a contemporary edge, reflecting Porsche’s commitment to innovation and cutting-edge technology. The juxtaposition of the classic red striping with the modern honeycomb pattern creates a harmonious blend of tradition and progress.

The updated crest badge from Porsche represents the brand’s dedication to evolution while staying true to its iconic heritage. By carefully refining the design elements, Porsche has successfully struck a balance between the past and the future. The updated badge captures the essence of the brand’s legacy, symbolizing performance, craftsmanship, and timeless elegance.

Porsche enthusiasts and automotive connoisseurs alike will appreciate the attention to detail and the thoughtful design choices that have gone into the updated crest badge. It serves as a visual testament to Porsche’s commitment to excellence and its relentless pursuit of automotive perfection.

Porsche: Interesting Facts

Porsche, known for its high-performance sports cars, SUVs, and sedans, blends luxury with top-notch technology and engineering.

  1. Beginnings: Founded in 1931 by Ferdinand Porsche, the company started by designing cars like the Volkswagen Beetle, one of the most iconic cars ever, before making vehicles under its name.
  2. The First Porsche: The Porsche 356, launched in 1948, was the first car named Porsche. Made in an old sawmill in Austria, it introduced the rear-engine design typical for Porsche.
  3. Porsche 911: Since its debut in 1963, the Porsche 911 has become the brand’s most famous model. It is celebrated for its unique shape, rear engine, and performance. It continues to be a sports car standard.
  4. Racing Success: Porsche has won the 24 Hours of Le Mans more than any other brand, with over 19 victories since 1970. These wins showcase Porsche’s engineering skills and the reliability of its cars.
  5. Hybrid and Electric Cars: Porsche has been at the forefront of hybrid technology since the early 1900s with the Lohner-Porsche, the first hybrid car. Today, it leads with the 918 Spyder hybrid and the Taycan, its first all-electric sports car.
  6. The Porsche Crest: The brand’s logo, introduced in 1952, features a horse and antlers drawing from the coat of arms of Württemberg, Germany. It represents Porsche’s heritage and commitment to excellence.
  7. Family Influence: The Porsche and Piëch families, descendants of the founder, still have a significant impact on the company, with roles in the supervisory board and the larger Volkswagen Group.
  8. Consulting Services: Porsche also has a consulting arm that uses its automotive production expertise to help various industries become more efficient.
  9. Lifestyle and Design: Porsche Design, a subsidiary, offers luxury items like watches and eyewear, reflecting the brand’s design and engineering values.
  10. Green Efforts: Porsche focuses on sustainability, working on electric vehicles, reducing emissions, and using renewable energy. The production of the Taycan is carbon-neutral, highlighting Porsche’s green commitment.

Porsche combines tradition, innovation, and unmatched performance, making it a worldwide choice for car enthusiasts and luxury shoppers.

Font and Colors

Porsche Emblem

In order not to lose authenticity, the developers used two heraldic symbols in the emblem at once. Moreover, there are two versions of its origin. According to one assumption, the author of the icon is the engineer Franz Xaver Reimspiess, on the other – the owner of Ferdinand Porsche himself. He sketched the logo on a napkin, and then Erwin Komenda from the design department made the final drawing from the sketch. Both assumptions are considered official and are mentioned in various competent sources.

Porsche Symbol

The text in the logo first appeared in 1952. These were two geographic indications that were critical to the automotive brand. The word “Stuttgart” was on the inside, “Porsche” was on the outside. They were executed grotesquely and placed in the upper register. The modern emblem uses a different typeface for them: “Stuttgart” is written in tightly grouped thin black letters, and “Porsche” is written in wide light letters with a free arrangement. The color scheme traditionally includes black, red, gold, or yellow.

Porsche color codes

BlondHex color:#f6ebb9
RGB:246 235 185
CMYK:0 4 25 4
Pantone:PMS 7499 C
Satin Sheen GoldHex color:#ca9c36
RGB:202 156 54
CMYK:0 23 73 21
Pantone:PMS 7556 C
Pale BrownHex color:#917650
RGB:145 118 80
CMYK:0 19 45 43
Pantone:PMS 874 C
Mahogany RedHex color:#c83a36
RGB:200 58 54
CMYK:0 71 73 22
Pantone:PMS 180 C
Crimson RedHex color:#951912
RGB:149 25 18
CMYK:0 83 88 42
Pantone:PMS 484 C
Blood RedHex color:#680d03
RGB:104 13 3
CMYK:0 87 97 59
Pantone:PMS 1815 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C


What animal is on the Porsche logo?

There is a prancing horse in the center of the Porsche logo. The deer is also partially present: its antlers are inside the shield.

Does Ferrari make Porsche?

The German brand Porsche has nothing to do with the Italian company Ferrari. The production of his cars is in cooperation with Volkswagen Aktiengesellschaft.

What is the Porsche badge made of?

The base of the Porsche badge is a rectangular shield with a sharp base. The brand name is written at the top, and antlers and a pattern of red and black vertical stripes are shown below. In the center, there is a shield with the inscription STUTTGART and a prancing horse.

How many antlers are on the Porsche crest?

The Porsche Crest features six horns.