BMW stands for Bayerische Motoren Werke AG. It is a world-renowned manufacturer of cars, ATVs, motorcycles, and engines, occupying a leading position in the industry. It is located in the city of Munich (Bavaria, Germany). The company appeared in March 1916. She founded Franz Josef Popp, Camillo Castiglioni, and Karl Rapp.
Meaning and History
The BMW logo flaunts on the hoods of all branded vehicles, indicating the high status of the owners. This is an exceptional sign that perfectly complements the slogan “Freude am Fahren,” which means “Joy of Driving” in German.
The range of the German company included aircraft engines, so they directly influenced the logo. The debut version consisted of a circle divided into four identical sectors of blue and white, black edging and the inscription “BMW.” It was an airplane propeller against a blue sky.
But after the First World War, Germany was banned from manufacturing aircraft, so the plant was re-trained and began to manufacture agricultural equipment and brakes for trains. And finally, in 1923, he had his debut motorcycle with a blue and white BMW logo. Thus began a new era of the brand.
After five years, the company bought the car factory in Eisenach and launched the production of its first car called Dixi. By the mid-1930s, BMW had grown into a huge industrial conglomerate in Bavaria, and the corporation became the largest industrial consortium in Europe. And her logo was now considered a sign of prestige and high status.
RAPP Motorenwerke is a company whose capacities the modern giant of the automotive industry will later emerge. Company logo a horse symbol enclosed in a circle.
The debut version logo is based on the icon that has passed from the predecessor of BMW – the company RAPP. It was a circle with a horse in the center, surrounded by a wide strip in which the name of the enterprise was inscribed. The text layout and font remained the same as in the prototype. But the image of the horse disappeared – instead of him appeared improvised airplane blades in the colors of the Bavarian flag.
Moreover, the symbolism of the brand confirms: a good design remains forever. For many years of existence, the company logo has not changed much. Minor adjustments affected only the font and variations of the blue hue.
During this period, the first serious logo redesign was undertaken. Each element has a dark golden border. Also, blue has become intense, and the font has become wide and bold.
In 1936, designers changed the thick edging lines to thin white, visually lightening the logo. And they used sky blue instead of blue and redefined the color of the abbreviation, making it a contrasting light against a dark background.
This logo acquired a different font and almost cobalt hue.
During this period, BMW, which participated in sports races, used a different logo to separate the sport from the mainstream of the company.
This period is characterized by the appearance of a convex-volume middle and a metallic sheen on the edging black ring. The 3D effect was achieved due to the thin lines in the center and the gleam at the letter “B.”
The modern version has experienced the most major changes. Instead of a wide black stripe, light silver is now depicted. The element of volume has disappeared. A thin frame passes around the ring. The blue color is again enhanced.
The current BMW logo is considered one of the most successful in the automotive industry, so it has changed little. Evolution concerned only minor details. The graphic sign always consisted of a dark circle with the abbreviated name of the company. And the core was originally divided into four identical fragments with alternating colored sectors.
Font and color
The brand palette also remained almost unchanged, remaining within the national colors of Bavaria. Black is the personification of elegance and classics; white is a symbol of purity and attractiveness; blue is a sign of reliability and technical power; silver is a link to metal and metal products.
The font used in the current version appeared back in 1953, although at that time it was serifed. But after ten years, the serifs were removed, choosing the Helvetica Black Condensed – a strict, smooth font that fits perfectly into the automotive industry.