Kubota Logo

Kubota Logo
Kubota Logo PNG

Kubota: Brand overview

Founded: February 1890
Founder: Gonshiro Kubota
Headquarters:
Osaka, Japan
Website: kubota.com
Logo downloads:
Kubota is a Japanese manufacturer of heavy construction equipment and tractors. He entered the market in 1890. Initially, he was engaged in the manufacture of cast products, but he changed his profile over time.

Meaning and History

Kubota Logo History

What is Kubota?

Kubota Corporation is a Japanese multinational company that manufactures a wide range of products from air conditioners, hardware, and vending machines to engines, construction machinery, and agricultural machinery. In America, its products are distributed by Kubota Tractor Corporation and manufactured by Kubota’s American Manufacturing.

From its appearance to the present day, the tractor giant from Japan has changed only two logos. The designers made the original version based on the opening one by removing each letter’s bottom portion. Its story also has a small icon that complements the word part in official advertising materials and marks the products.

1930 – 1969

Kubota Logo 1930

At first, Kubota used a round-shaped technical badge. It depicted two tubular keys for repairing machines (in the center) and a large gear (around them). They were painted black.

1969 – 1977

Kubota Logo 1969

In 1969, the logo appeared to be colored and multi-structured. The fact is that the designers supplemented it with the word “Kubota,” placed on the right side of the icon. The name was written in upper case rectangular glyphs with narrow letter space. “B” actually had two thick dots, while “U,” “O,” and “A” had small vertical stripes. The gear and adjustable wrenches were painted silver and placed in an orange square. The text next to it was the same color.

1977 – 2010

Kubota Logo 1977

After redesigning the Kubota logo, the concept was completely changed: the emphasis was placed on the text and not on graphics. The designers removed it altogether, focusing on the name of the transport building brand. The inscription received a strict style and classic grotesque. The letters were bold, large, and capitalized. Black remained the predominant color for a long time, as it stood out clearly against a white background.

1990 – today

Kubota Logo 1990

Over the next 40 years, the firm changed the logo many times, making minor design adjustments. This continued until 2010 when the owners of the enterprise did not carry out a large-scale rebranding. They embraced global corporate principles, developed the Kubota Identity program, and approved a new logo.

The original trademark was created from scratch. The “Kubota” lettering has remained, but its style has changed significantly. Each letter has a lower right corner cut out. The only exception is “t,” which does not have the right side of the horizontal stroke. If you don’t pay attention to this feature, the font can be called rounded. The absence of serifs emphasizes the smoothness of the lines. The palette is also radically different: the word is colored mint green and merges with the white background.

2010 – today

Kubota Logo 2010-present

Since Kubota is a mechanical engineering company, it has switched to an appropriate identity. To do this, the developers used a horizontal oval – a classic for labeling products in this industry. It has a chrome-silver color with reflections, shadows, and voluminous edges. Inside is a large “K.” It is three-dimensional, wide, and connected at the top and bottom with a frame. Clear cuts along the edges give this element a clear literal form.

Font and Colors of the Emblem

Kubota Emblem

A stylish graphic element complement the lettering: directly above it is the letter “K,” placed in an oval. For the decoration of the picture, the designers chose gradient transitions of shades. This makes the image appear three-dimensional. The metallic color serves as a reminder of the company’s core business.

Kubota Symbol

Kubota color codes

Verdigris Hex color: #00aaad
RGB: 0 170 173
CMYK: 100 2 0 32
Pantone: PMS 7467 C

What does the Kubota logo mean?

The Kubota logo represents the name of this brand in an unusual design. It testifies to the uniqueness of everything that the Japanese corporation produces. And the oval symbol with a K stands for high speed and the desire for innovation because the letter is tilted forward.

What does the wrench symbol mean on a Kubota tractor?

The wrench symbol lights up every time the tractor needs maintenance. This happens at certain hourly intervals corresponding to the recommended oil change frequency for this series of vehicles. To dismiss the reminder, you need to press both buttons on the dashboard simultaneously and hold them until the icon disappears.

What is the font of the Kubota logo?

The basis for the Kubota logo was around bold sans-serif typeface – probably FortuneCity or similar. Wanting to make the inscription unique, the designers erased the lower-left corner of all letters, except for “t.”

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