Kubota Logo

Kubota LogoKubota Logo PNG

The resemblance to the hanging equipment of special machinery is a distinctive feature of this emblem. Kubota Company chose a logo in exact accordance with the theme because the letters in its name are figurative, large, and metallic. They convey the machinery’s reliability, the body’s durability, and the cabin’s comfort.

Kubota: Brand overview

Founded:February 1890
Founder:Gonshiro Kubota
Headquarters:
Osaka, Japan
Website:kubota.com
Kubota is a Japanese manufacturer of heavy construction equipment and tractors. It entered the market in 1890. Initially, it was engaged in the production of cast products but eventually changed its profile.

Meaning and History

Kubota Logo History

Since its inception, the tractor giant from Japan has changed only two logos. Designers made the original version based on the initial one, removing the lower part of each letter. Its history also includes a small icon that complements the word part in official promotional materials and marks the products.

What is Kubota?

Kubota Corporation is a Japanese multinational company manufacturing a wide range of products – from air conditioners, hardware products, and vending machines to engines, construction, and agricultural machinery. In America, its products are distributed by Kubota Tractor Corporation and produced by Kubota’s American Manufacturing.

1930 – 1969

Kubota Logo 1930

Initially, Kubota used a technical icon of a round shape. It featured two tubular keys for machine repair (in the center) and a large gear (around them). They were painted in black.

1969 – 1977

Kubota Logo 1969

In 1969, the logo became colorful and multi-structured. The designers added the word “Kubota,” which is placed on the icon’s right side. The name was written in rectangular glyphs with narrow letter spacing in the uppercase. The letter “B” consisted of two thick dots, and “U,” “O,” and “A” were small vertical stripes. The gear and spanner were painted silver and placed in an orange square. The text next to them was the same color.

1977 – 2010

Kubota Logo 1977

The concept was completely changed after redesigning the Kubota logo: the emphasis was placed on text, not graphics. Designers removed it altogether, focusing on the brand name of the transportation construction. The inscription received a strict style and classic grotesque. The letters became bold, large, and uppercase. Black color remained predominant, as it clearly stood out against a white background.

1990 – today

Kubota Logo 1990

Over the next 40 years, the company changed the logo several times, making minor adjustments to the design. This continued until 2010, when the enterprise owners did not conduct a large-scale rebranding. They adopted global corporate principles, developed the Kubota Identity program, and approved a new logo.

The original trademark was created from scratch. The inscription “Kubota” remained, but its style changed significantly. The lower right corner of each letter is cut out. The exception is the letter “t,” which lacks the right part of the horizontal stroke. If you don’t pay attention to this feature, the font can be called rounded. The absence of serifs emphasizes the smoothness of the lines. The palette also radically differs: the word is painted in mint green and merges with the white background.

2010 – today

Kubota Logo 2010-present

Since Kubota is an engineering company, it had to switch to the corresponding identity. For this, developers used a horizontal oval – a classic for marking products in this industry. It has a chrome-silver color with reflections, shadows, and voluminous edges. Inside is a large letter “K.” It is voluminous, wide, and connected by a frame at the top and bottom. Clear cuts at the edges give this element a precise literal shape.

Font and Colors

Kubota Emblem

The stylish graphic element complements the inscription: right above it is the letter “K,” placed in an oval. For the image design, the designers chose gradient transitions of shades. Thanks to this, the image seems voluminous. The metallic color serves as a reminder of the company’s main activity.

Kubota Symbol

Kubota color codes

VerdigrisHex color:#00aaad
RGB:0 170 173
CMYK:100 2 0 32
Pantone:PMS 7467 C

FAQ

What does the Kubota logo mean?

The Kubota logo represents the brand name in an unusual design. It testifies to the uniqueness of everything produced by the Japanese corporation. The oval symbol with the letter K signifies high speed and a commitment to innovation, as the letter is inclined forward.

What does the wrench symbol on the Kubota tractor mean?

The wrench symbol lights up every time the tractor requires maintenance. This happens at certain hourly intervals corresponding to the recommended oil change frequency for cars of this series. To disable the reminder, you must simultaneously press both buttons on the dashboard and hold them until the icon disappears.

What font is used in the Kubota logo?

The basis for the Kubota logo was a bold sans-serif font – likely FortuneCity or similar. Wishing to make the inscription unique, designers erased the left lower corner of all letters except “t.”

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