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Nissan Logo

Nissan Logo
Nissan Logo PNG

Nissan is a Japanese automobile brand owned by Nissan Motor Company. It appeared based on the Datsun brand after the Jidosha Seizo Company acquired Tobata Casting and Kwaishinsha Motor Car Works. In 1934, the name of the main company was changed to Nissan Motor Company. The first word is short for Nippon Sangyo.

Meaning and History

Nissan Logo History
Nissan Logo Evolution

The evolution of the brand from Datsun to Nissan can be traced to the change of logos. There are no less than 29, but most often, we are talking about the main options that left a noticeable mark in history.

1933 – 1940

Nissan Logo 1933โ€“1940

The debut emblem shows a blue rounded rectangle. In the center is the name of the company, executed in white bold sans serif letters. The uppercase font makes the caption more expressive. In the background is a large red circle. It symbolizes the rising sun as a sign of respect for the Japanese nation.

At first, it was a reference to the word โ€œDatsun,โ€ which consists of two parts: โ€œDATโ€ (short for investors Den, Aoyama, and Takuchi) and โ€œsun.โ€ Then, in its place, the name โ€œNissanโ€ harmoniously fell in tune with the hieroglyphs โ€œniโ€ (โ€œsunโ€) and โ€œssanโ€ (โ€œbirthโ€).

1940 – 1950

Nissan Logo 1940โ€“1950

In the 1940s, the brand has a new logo. It has the shape of a trapezoid with rounded corners and a small protrusion in the upper part. The word Nissan is written in the middle of the geometric figure. The letters seem jagged because โ€œAโ€ is higher than โ€œN,โ€ โ€œIโ€ and โ€œS.โ€ All strokes are rounded at the ends; only two โ€œSโ€ top edges are cut at an angle.

A familiar symbol is depicted above the name of the automobile brand: a circle covered by a horizontal rectangle. This is a reference to the previous logo, which has been used since the early 1930s. Also, designers retained red color and wide white contours with gray shading.

1950 – 1959

Nissan Logo 1950โ€“1959

In the 1950s, a rectangular red emblem with a white Nissan inscription was approved. The usual light frame remained in place. The font has become angular, which is why the letters โ€œSโ€ are similar to the number โ€œ5โ€.

1959 – 1960

Nissan Logo 1959โ€“1960

Over time, the red rectangle decreased. Also, rounding at the corners and light contours disappeared.

1960 – 1967

Nissan Logo 1960โ€“1967

In 1960, designers went on an experiment: removed the background geometric shape and made the word red. To enhance the effect, they chose the original handwritten font.

1967 – 1970

Nissan Logo 1967โ€“1970

For three years, a logo with the italic inscription was used. Its characteristic differences: brown palette, uneven line thickness, protruding serif at the capital โ€œN.โ€

1970 – 1983

Nissan Logo 1970โ€“1983

The rectangular frame is back but in a different color. Designers preferred black as the main one and added a silver outline to it. The inscription โ€œNissanโ€ is light. The font is completely unlike the one that was before: now, the letters are even unified, with large serifs.

1983 – 2001

Nissan Logo 1983โ€“2001

In 1983, the brand gave a second life to the 1933 emblem by placing a small copy of it in a small white rectangle. The entire graphic composition is inside a large blue rectangle, on the right side of which is written the name, Nissan. The palette matches the classic.

2001 – present

Nissan Logo 2001โ€“present

When Renault bought the brand, the logo became three-dimensional. It consists of three elements: a wide ring (in the background), a convex rectangle (in the middle), and the word โ€œNissan.โ€ The position of the horizontal strip is determined by two golden sections of the diameter of the circle. The geometric elements are gray with a silver gradient. The inscription is completely black.


Nissan Logo 2020

In March 2020, an automobile brand applied for registration of a new trademark in Argentina, Chile, Uruguay, Peru, and the UK. He decided to replace the chrome symbol with its minimalist version. Following the latest fashion, the manufacturer abandoned the multi-color 3D logo. The round shape has been preserved, but the lines have become much thinner.

Nissan Emblem

Now the word โ€œNissanโ€ is on a blank white background. Two thin black arcs adjoin it: one from above, the second from below. Small horizontal stripes stretch outward from their ends – the only thing left of the rectangle.