Nissan Logo

Nissan LogoNissan Logo PNG

An accurate reflection of the brand’s evolution and its development history is exemplified by the Nissan logo, a Japanese automotive brand founded in 1933. The simple, concise emblem is a tribute to its deserved history, reflecting the sphere of activity and national identity.

Nissan: Brand overview

Nissan is a Japanese automotive brand owned by Nissan Motor Company. It emerged from the Datsun brand after Jidosha Seizo acquired Tobata Casting and Kwaishinsha Motor Car Works. In 1934, the main company’s name was changed to Nissan Motor Company. The first word is an abbreviation of Nippon Sangyo.

Meaning and History

Nissan Logo History

The evolution of the brand from Datsun to Nissan can be traced through the change in logos. There are at least 29 of them, but the focus is often on the main variants that have left a significant mark in history.

What is Nissan?

Nissan is primarily known as the name of the Japanese car manufacturer Nissan Motor Co, Ltd. However, Nissan Group’s focus on automobile manufacturing was secondary for a long time, with its main activities being insurance and real estate. This changed in the 1990s when the conglomerate nearly went bankrupt and had to spin off its automotive division into an independent company.

1933 – 1940

Nissan Logo 1933

The debut emblem featured a blue rounded rectangle. At the center is the company name, written in white bold serif letters. The uppercase font makes the inscription more expressive. In the background is a large red circle, symbolizing the rising sun as a sign of respect for the Japanese nation.

Initially, it was a reference to the word “Datsun,” which is composed of two parts: “DAT” (abbreviation for investors Den, Aoyama, and Takeuchi) and “sun.” Then it was replaced with the name “Nissan,” harmoniously echoing the characters “ni” (“sun”) and “ssan” (“birth”).

1940 – 1950

Nissan Logo 1940

In the 1940s, the brand introduced a new logo. It is trapezoid-shaped with rounded corners and a small protrusion at the top. The word Nissan is written in the center of this geometric figure. The letters appear uneven as “A” is higher than “N,” “I,” and “S.” All strokes are rounded at the ends, and only the top edges of “S” are cut at an angle.

Above the car brand’s name is a familiar symbol: a circle encompassed by a horizontal rectangle. This is a reference to the previous logo used since the early 1930s. The designers also retained the red color and wide white contours with gray hatching.

1950 – 1959

Nissan Logo 1950

In the 1950s, a rectangular red emblem with the white Nissan inscription was approved. The familiar light frame remained in place. The font became angular, making the “S” letters resemble the number “5.”

1959 – 1960

Nissan Logo 1959

Over time, the red rectangle shrank. The corners’ roundings and light contours also disappeared.

1960 – 1967

Nissan Logo 1960

In 1960, the designers experimented: they removed the background geometric figure and made the word red. For a more striking effect, they chose an original handwritten font.

1967 – 1970

Nissan Logo 1967

For three years, a logo with the italicized inscription was used. Its distinguishing features are a brown palette, uneven line thickness, and a protruding serif on the capital “N.”

1970 – 1978

Nissan Logo 1970

The rectangular frame returned but in a different color. The designers preferred black as the main color and added a silver outline. The “Nissan” inscription became light. The font was completely unlike the previous one: now the letters were even, with large serifs.

1978 – 1988

Ferrari Logo 1978

The word “NISSAN” in black is placed inside a silver plate. The rectangle has a dark stripe along the edge and appears convex due to the gradient. The letters are also unevenly colored. The brand name used a bold geometric font similar to Murano Sans Regular by FontSite Inc.

1988 – 1989

Nissan Logo 1988

The designers made the rectangle dark gray and rounded its corners. At the same time, the frame became wide and uneven in color, enhancing the 3D effect. The letters were repainted in light gray, almost white, and acquired black shadows of varying thickness. A large silver circle with a dark stroke along the edge appeared behind the plate.

1989 – 1990

Ferrari Logo 1989

After simplification, only the Nissan inscription remained. Now, it has become black and is placed on a clean white background.

1990 – 1992

Ferrari Logo 1990

In 1990, a version appeared with a black inscription on a silver rectangle, connected at the top and bottom by two semicircles. Black contours and gradients make the image volumetric.

1992 – 1998

Ferrari Logo 1992

This is one of Nissan’s most minimalist logos. It has black contours of a rectangle merging with a ring and the same black letters. All the remaining space is white.

1998 – 2001

Ferrari Logo 1998

The designers reduced the amount of black color, narrowing the contours and removing some of the shadows. As a result, the image became visually cleaner.

2001 – 2012

Nissan Logo 2001

The logo became three-dimensional. It consists of three elements: a wide ring (in the background), a convex rectangle (in the center), and the word “Nissan.” The position of the horizontal bar is determined by two golden segments of the circle’s diameter. Geometric elements are gray with a silver gradient. The inscription is completely black.

2012 – 2020

Ferrari Logo 2012

The new logo version differs from the previous one in color scheme. It has more light gray tones, white highlights, and gradients.

2020 – today

Nissan Logo

In March 2020, the automotive brand applied for registration of a new trademark in Argentina, Chile, Uruguay, Peru, and the United Kingdom. It decided to replace the chromed symbol with its minimalist version. Following the latest fashion, the manufacturer abandoned the multicolored 3D logo. The circular shape was retained, but the lines became much thinner.

Now, the word “Nissan” is on a clean white background. Attached to it are two thin black arcs: one at the top, the other at the bottom. From their ends, small horizontal strips stretch outward – the only thing left from the rectangle.

Font and Colors

Nissan Emblem

The modern Nissan logo is a wide silver ring with a crossbar on which the name of the automotive brand is depicted. It differs from previous versions with its minimalist style, as the Japanese car manufacturer previously tried to attract attention with bright, unusually shaped trademarks. But in 2001, the designers completely changed the logo so that it would indicate the company’s sphere of activity. This happened after the company came under Renault’s control.

Nissan Symbol

Nissan logos have always included the brand name. For this, developers used various fonts: round (from 1933 to 1950), angular (from 1959 to 1960), handwritten (from 1960 to 1971), italic (from 1967 to 1970), and antique (from 1970 to 1983). In the modern version, the “NISSAN” inscription is grotesque and without serifs.

Before 2001, the company had colorful logos, with red and blue shades predominating in the palette. The current color scheme is black, white, and silver. There is a gradient, creating a 3D effect.

FAQ

What does the Nissan logo represent?

The circular shape of the Nissan logo refers to the flag of Japan, which also has a circular element. The abstract ring with notches on the sides symbolizes the sun because the company’s homeland is called the Land of the Rising Sun.

Why did Nissan change its logo?

According to the car manufacturer, it wanted its new logo to be “thin, light, and flexible.” This reflected a trend towards fashionable minimalism with two-dimensional forms. Another goal pursued by Nissan was to make the sign as universal and simple as possible, as it was to be illuminated by LEDs on future models.

Is Nissan changing its logo?

Yes, Nissan changed its logo for 2020, removing the 3D look, silver lines, and wide horizontal icon. As a result, the chromed symbol disappeared. The inscription remained suspended in the air, and two holes appeared on the sides of the ring frame.

Video