Unsurprisingly, brands devote huge amounts of money to create a unique logo. Sometimes images can be worth millions – everything is done to increase the company’s awareness and evoke the necessary association. Car logos flash before our eyes every day, and high competition makes manufacturers look for new solutions to attract an active audience.
The horse is one of the most common symbols used in the automotive industry. In many religions and cultures, the horse is considered a sacred animal. It is also associated with strength, movement, perseverance – the perfect combination with famous car brands.
The Porsche logo is nothing more than a tribute to the city in which the brand was founded. The company was founded in 1931 in Stuttgart, which was part of the state of Württemberg. The company decided to borrow the local coat of arms, color palette, and symbols. The town was founded in 950 and consisted of a horse farm. This fact became the reason for using the horse as the main symbol for the coat of arms.
Franz Xaver Reimspieß created the logo. He used a combination of red, black, and gold colors and a horse’s image. Also, there are antlers on the logo, which were also borrowed from the German land’s coat of arms. The horse acquired a relief body, as well as a magnificent tail. The image is complemented by the name of the brand and the city: Porsche and Stuttgart. The company’s logo symbolizes dynamism and strength as its main qualities, roots, and history.
Would you agree that a brand logo has added value if there is a whole story behind its creation? Ferrari is famous for high-quality cars and for the famous logo, which has been noted by designers many times as one of the best. The new image first appeared in 1929. As Enzo Ferrari himself said, the image of a horse was used to attract good luck. The same symbol was depicted on the fighter pilot of Francesco Baracca. After the plane crash, Francesco’s mom suggested that the founder use the horse for her brand.
The logo consists of a black horse on a bright yellow background to honor the city of Modena. You can see a reference to Italy’s flag with red, white, and green colors at the top of the picture. The company now uses three logo variations: on a shield, on a rectangular backing, and a silver horse on a red background.
3 Ford Mustang
The brand’s logo, unlike previous companies, does not symbolize the neighborhood or specific people. The image was created by Phillip Thomas Clark, a 27-year-old designer who joined Ford in 1964. The young illustrator was very excited about the work ahead and painstakingly created the logo. It took 100 days to develop the iconic image, soon to become the new car’s emblem. Before agreeing on the final result, the details of the logo were changed several times.
The image consists of the symbol of a horse running to the left. Over time, the image of the animal became more muscular and detailed. There are many guesses about the direction of the horse. One of them says that the designer was right-handed, and it was easier for him to draw a horse running to the left.
The Baojun brand represents budget cars on the market. The brand appeared in 2010 due to cooperation between General Motors, SAIC, and Wuling Motors. The company’s logo’s history is quite simple: Baojun is translated from Chinese as “precious horse.” The image conveys the meaning of the brand name.
The horse also symbolizes reliability, loyalty, but at the same time, speed is the perfect set of associations for budget cars. The brand also introduced a new logo for higher-end cars in 2019. An image that looks like a three-dimensional diamond will adorn expensive vehicles, and a silver horse will be used on all previous models.
5 Hanteng Autos
The image of a purposeful horse capable of overcoming any obstacle is embedded in the very name of an experimental car brand. Hanteng Autos is the driving horsepower, in which engine power is usually measured. Therefore, it is not surprising that a handsome racehorse adorns her emblem. And the red background is harmoniously thought out here. Together they represent a new dream and a smart drive because the brand’s specialization is engine research and the introduction of advanced technologies.
Even the name of the company is multifaceted. The fact is that “Han” is the name of the most powerful Chinese dynasty, famous for its progressiveness, strength, and confidence. She personifies the great renewal of China’s civilization. “Teng” is the horse’s way of walking (running), symbolizing the unbridled rise to the brand’s popularity. In the car manufacturer’s concept, they convey the powerful potential of its products, and when combined with a red background, they reflect courage, vitality, and innovative spirit. A silver frame frames the painting and emphasizes the exclusivity of each Hanteng vehicle.
The car brand Khodro (or IKCO, formed from the name Iran Khodro Co.) is destined to wear the profile of a proud horse on the emblem. After all, this is a subsidiary brand of Iran Khodro Automobile Group from Tehran, and the Persians love horses. As a result, the Arabian horse has been adorning the logo since 1962. As befits the breed representatives, he has a large head, short muzzle, small ears, and a powerful neck with a gorgeous mane. This is what is depicted on the double-edged shield-shaped emblem.
Determined to become a world-class automotive company, IKCO actively cooperates with German and French representatives, exporting products to more than 40 countries worldwide. It has five factories, research centers for engine development and testing, and laboratories to implement advanced technologies.
7 Carlsson Automobile
This car brand has German roots: it was founded in 1989 by the brothers Hartge (Rolf and Andreas) in Merzig (Germany). His specialization is tuning and restyling of Mercedes-Benz sports class cars. Therefore, the corporate motto goes well with the emblem, which depicts a swift horse galloping at full speed. And the slogan reads: “German treasure, noble blood, elegant temperament.”
The brand’s name also resonates with the fulminant horse, as it is associated with rally driver Ingvar Carlsson. To confirm its reputation as a manufacturer of high-speed cars, the company not only put the image of a horse on the logo. It constantly improves engine performance, equipping cars with specially designed alloy wheels and experimenting with aerodynamic performance. All this is conveyed by a silver horse flying forward on a round black emblem. Since 2015, the brand has been owned by the Korean company Sambo Motors Co. Ltd.
8 Asquith motors
The British car company is an example of hard work, so its emblem depicts a workaholic horse in the truest sense of the word. The basic specialization of the brand is simply the production of trailers, vans, small food trucks, and boxy cars intended for street trading. Therefore, almost every child knows what delicious ice cream is sold in retro cars with a horse.
The founders of the company Crispin Reed and Bruce West, presented their first development in 1928. Moreover, they wanted to make mini-trucks in vintage style because they are out of competition and attract the attention of the target contingent. A sharp decline in orders in 1997 forced the company to close production. But in 2019, she was revived and started creating new cars under the old emblem with a sad working horse.