No wonder brands allocate huge amounts of money to create a unique logo. Sometimes, images can cost millions—everything is done to increase the company’s recognizability and evoke the necessary associations. Automotive logos flash before our eyes every day, and high competition forces manufacturers to look for new solutions to attract an active audience.
What are automobile logos with horses?
This is a list of automobile logos that share a common element – the horse. It represents endurance, reliability, and high speed, so it is often depicted in motion. But there are also emblems that contain only the head of the animal.
The horse is one of the most common symbols in the automotive industry. In many religions and cultures, the horse is considered a sacred animal. It is also associated with strength, movement, and perseverance—a perfect match for famous automobile brands.
Porsche
The Porsche logo is a tribute to the city where the brand was founded. The company was founded in 1931 in Stuttgart, part of the state of Württemberg. The company decided to borrow the local coat of arms, color palette, and symbolism. The city was founded in 950 and was a horse farm. This was the basis for using the horse as the main symbol of the coat of arms.
Franz Xaver Rheimspies created the emblem. He used a combination of red, black, and gold colors and the image of a horse. In addition, the emblem features horns, which were also borrowed from the coat of arms of the German state. The horse acquired a relief body and a lush tail. The image is complemented by the brand’s name and the city: Porsche and Stuttgart. The company logo symbolizes dynamism and strength as its main qualities, roots, and history.
Ferrari
Do you agree that a brand’s logo has additional value if there is a whole history behind its creation? Ferrari is famous for its high-quality cars and logo, which designers have repeatedly noted as one of the best. The new image first appeared in 1929. Enzo Ferrari said that the image of a horse was used to attract good luck. The same symbol was depicted on the fighter pilot Francesco Baracca. After the plane crash, Francesco’s mother suggested that the founder use the horse for his brand.
The Ferrari logo features a black horse on a bright yellow background in honor of the city of Modena. At the top of the design, you can see a reference to the flag of Italy with red, white, and green colors. The company currently uses three logo variants: on a shield, on a rectangular backing, and a silver horse on a red background.
Ford Mustang
Unlike previous companies, the brand’s logo does not symbolize an area or specific people. The image was created by Philip Thomas Clark, a 27-year-old designer who joined Ford in 1964. The young illustrator was excited about the work ahead of him and painstakingly created the logo. It took 100 days to create the iconic image that would soon become the emblem of the new car. The details of the logo were changed several times before the final result was approved.
The image consists of the symbol of a horse running to the left. Over time, the image of the animal became more muscular and detailed. There are many speculations about the direction of the horse’s movement. One of them says that the designer was right-handed, and it was easier for him to draw the horse running to the left.
Baojun
The Baojun brand represents budget cars on the market. The brand appeared in 2010 thanks to the cooperation of General Motors, SAIC, and Wuling Motors. The story of the company’s logo is quite simple: Baojun translates from Chinese as “precious horse.” The image conveys the meaning of the brand name.
The horse symbolizes reliability, loyalty, and speed—a perfect combination for budget cars. In 2019, the brand also introduced a new logo for higher-end cars. An image resembling a voluminous diamond will adorn expensive cars, while the silver horse will be used on all previous models.
Hanteng Autos
The image of a purposeful horse capable of overcoming any obstacle is embedded in the very name of the experimental automobile brand. Hanteng Autos is the horsepower in which engine power is usually measured. Therefore, it is unsurprising that its emblem is decorated with a handsome horse. And the red background here is harmoniously thought out. Together, they embody a new dream and smart drive because the brand’s specialty is engine research and implementation of advanced technologies.
Even the name of the company is multifaceted. The “Han” is the name of the most powerful Chinese dynasty, famous for its progressiveness, strength, and confidence. It represents the great renewal of Chinese civilization. “Teng” is the horse’s manner of walking (running), symbolizing the unstoppable growth of the brand’s popularity. The automaker’s concept conveys the powerful potential of its products, and when combined with the red background, they reflect courage, vitality, and innovative spirit. A silver frame frames the picture and emphasizes the exclusivity of each Hanteng vehicle.
Khodro
Khodro (or IKCO, derived from the name of Iran Khodro Co.) is destined to wear the profile of a proud horse on its emblem. After all, it is a subsidiary brand of Iran Khodro Automobile Group from Tehran, and Persians love horses. Therefore, since 1962, the emblem has been decorated with an Arabian horse. As befits representatives of the breed, it has a large head, short muzzle, small ears, and a powerful neck with a luxurious mane. This is what is depicted on the emblem in the form of a double-edged shield.
Aiming to become a world-class automobile company, IKCO actively cooperates with German and French representatives and exports products to more than 40 countries. The company has five factories, research centers for engine development and testing, and laboratories for implementing advanced technologies.
Carlsson Automobile
This automobile brand has German roots: it was founded in 1989 by the Hartge brothers (Rolf and Andreas) in Merzig, Germany. Its specialty is tuning and restyling Mercedes-Benz sports cars. Therefore, the company motto is well combined with the emblem, which depicts a swift horse galloping at full speed. The slogan reads: “German heritage, noble blood, elegant temperament.”
The brand’s name also echoes the swift horse, as it is associated with the rally racer Ingvar Karlsson. To confirm its reputation as a manufacturer of fast cars, the company has not only placed the image of a horse on the logo. It constantly improves engine performance, equips cars with alloy wheels of special design, and experiments with aerodynamic characteristics. All this is conveyed by a silver horse flying forward on a round black emblem. Since 2015, the brand belongs to the Korean company Sambo Motors Co. Ltd.
Asquith Motors
The British automobile company is an example of hard work, so its emblem depicts a workaholic horse in the truest sense of the word. The brand’s main specialization is the production of trailers, vans, small food trucks, and box cars designed for street trading. That’s why almost every child knows what delicious ice cream is sold in retro horse-drawn cars.
The company’s founders, Crispin Reed and Bruce West, presented their first development in 1928. They wanted to produce vintage-style mini-trucks because they were out of competition and appealed to their target demographic. A sharp decline in orders in 1997 forced the company to shut down production. But 2019 it revived and started creating new vehicles under the old emblem with a sad workhorse.
FAQ
Which car brand has a prancing horse in their logo?
Ferrari is a car brand with a prancing horse in its logo. The story behind this symbol dates back to World War I. Italian fighter pilot Francesco Baracca used the prancing horse on his plane. Baracca was a famous pilot, and his emblem became well-known.
After winning a race at the Savio track in 1923, Enzo Ferrari met Countess Paolina of Ravenna. She suggested Ferrari use the prancing horse symbol on his cars for good luck. Enzo Ferrari took her advice and added the prancing horse to the Ferrari logo.
The Ferrari logo features a black prancing horse on a yellow background, with the letters “S F” for Scuderia Ferrari, the brand’s racing team. This symbol represents speed, luxury, and performance. It is one of the most recognizable logos in the automotive world, showing the brand’s heritage and commitment to excellence in car manufacturing and racing.
What is the name of the brand with a horse logo?
Ferrari is a brand with a famous horse logo. This iconic symbol features a prancing horse, representing speed and performance. The story behind the logo dates back to World War I, when Italian fighter pilot Francesco Baracca used the prancing horse on his plane. Enzo Ferrari adopted this symbol for his cars after a suggestion from Countess Paolina of Ravenna.
Horses are a common symbol of speed and dynamics; other brands use horse imagery in their logos. One example is Polo Ralph Lauren, an American clothing and accessories manufacturer. Their logo features a polo player on a horse, symbolizing elegance and luxury.
Another well-known brand with a horse logo is the French fashion house Hermès International S.A. The Hermès logo shows a horse-drawn carriage, reflecting the brand’s heritage in saddlery and leather goods. This symbol represents craftsmanship and sophistication.
Which car has a horse logo?
Several car brands use horses in their logos, symbolizing speed, power, and performance. The most famous is the Ferrari, a luxury sports car manufacturer in Italy. Ferrari’s logo features a black prancing horse on a yellow background, representing speed and elegance.
Another well-known brand is Porsche, a German automaker. Porsche’s logo includes a prancing horse in the center of a crest, reflecting its heritage and performance.
The Ford Mustang is an iconic American muscle car whose logo features a galloping Mustang. This symbol represents the car’s power and wild spirit, appealing to high-performance vehicle enthusiasts.
Kamaz, a Russian truck manufacturer, uses a horse logo symbolizing strength and endurance. Baojun, a Chinese car brand, features a horse in its logo to convey speed and reliability.
Other brands with horse logos include Eicher Goodearth Ltd. from India, Iran Khodro from Iran, Pegaso from Spain, and Corre La Licorne from France. Some of these brands still exist, while others have ceased operations.
British brand Asquith Motors, German company Carlsson Autotechnik, and Chinese automaker Hanteng Autos use horse imagery in their logos.
Which luxury car has a horse logo?
Two luxury car brands use a horse in their logo: Ferrari and Porsche.
Ferrari, an Italian luxury sports car manufacturer, is known for its prancing horse logo. The emblem features a black prancing horse on a yellow background, symbolizing speed, power, and elegance. The story behind the logo dates back to World War I when Italian fighter pilot Francesco Baracca used the prancing horse on his plane. Enzo Ferrari adopted this symbol for his cars after a suggestion from Countess Paolina of Ravenna.
Porsche, a German luxury car manufacturer, features a horse in its logo. The Porsche emblem includes a prancing horse in the center of a crest, representing the brand’s heritage and performance. The horse symbolizes the city of Stuttgart, where Porsche’s headquarters are located, as the city’s coat of arms features a prancing horse.
What car brand has an animal logo?
Many car brands use animal emblems in their logos, each symbolizing the brand’s unique qualities.
- Wiesmann, a German brand, uses a gecko as its symbol, signifying its grip on the road and ability to handle challenging driving conditions.
- An Italian car manufacturer, Abarth’s logo features a scorpion, representing sharp, agile, and aggressive performance.
- Ram, an American brand, uses a ram in its logo, symbolizing strength, power, and ruggedness, reflecting its tough trucks.
- Lobini, from Brazil, features a wolf in its logo, standing for speed, agility, and an adventurous spirit.
- Mack Trucks, an American company, has a bulldog as its symbol, representing toughness, durability, and reliability for heavy-duty trucks.
- Lamborghini, an Italian luxury sports car manufacturer, uses a bull in its logo, signifying power, strength, and performance.
- Kaiser, an American car brand, features a buffalo in its logo, symbolizing robustness and resilience.
- Alfa Romeo, an Italian brand, uses a snake in its logo, representing transformation, speed, and power.
- Jaguar, a British luxury car manufacturer, has a logo that symbolizes speed, elegance, and agility.
- Rossion, an American sports car brand, uses a bird in its logo, signifying freedom, speed, and precision.
- Peugeot, a French car manufacturer, features a lion in its logo, representing strength, grace, and prestige.