Visual identity has a lot to do with successfully using shapes and geometric elements. Sometimes, these shapes help to convey the basic concept of the logo. If a logo contains simple shapes, it is easier to remember. This statement is based on an understanding of how the human brain functions. Moreover, with an abundance of information coming from all directions, it is difficult for a person to focus on something complex. Simple and memorable logos win out. Our attention fixes on them faster. Therefore, such logos will outperform their “competitors” with complex or irregular shapes.
If we talk about the symbolism of the circle, it is associated with completeness and infinity. Such symbolism of this figure is manifested in the corporate identity and other areas and industries (for example, fine arts).
Analyzing in more detail the symbolism of the circle in the corporate style, it is worth noting that its meanings :
- as an indication of the company’s activity;
- emphasis on its mobility, dynamism, and ability to be in the trend;
- integrity of the concept of promotion and the product offered under this brand.
Let’s look at some examples of logos in which the circle is used.
Pepsi
The American brand PepsiCo represents one of the largest companies in its segment. In the Pepsi logo, the circle looks more like a globe. Here, naturally, the focus is on the scale, popularity, and recognizability of the company. The combination of blue, white, and red colors looks interesting and contrasting. It attracts attention. The modern trend in corporate style, which is used in this case, is a combination of powerful colors with minimalism. Therefore, the logo looks bright but is not overloaded with unnecessary details.
Schindler
This Swiss company specializes in the production of escalators and elevators. It has a very solid history, as it was founded in 1874. A century later, the company entered the North American market. Today, it is represented in more than 100 countries around the world.
As in many other examples here, the logo has been modernized several times, but its basic idea has remained unchanged since 1910.
With its rich history, the company remains true to its traditions and operating principles, which it holds very dear. Schindler’s visual style conveys the attention to detail that is ensured at all stages of production.
Interestingly, the company operated without a logo for the first 36 years. The author of the first logo was Maxime Chatel. This young artist belonged to the Schindler family, so he managed to convey all the meanings of the company in its positioning.
The emblem had a round shape, which has been preserved to this day. As a symbol of perfection, the circle is often used in the visual identification of brands, and Schindler is no exception. At the bottom is a compass, indicating that the company belongs to the architectural segment. The inscription “1874” indicates the brand’s solid history and is a tribute to its roots.
Today, the company supports innovation, which is evident in the current logo format – a metallic color is used for the abstract round emblem. The compass has lost its former appearance; only the outline remains. At the same time, the symbol has become more multidimensional in meaning – for those who do not know the original history of the company, this triangular element can be associated with the top (in turn, alluding to the pinnacle of quality). At the bottom is the company name in an elegant red font.
MasterCard
The famous MasterCard payment system used two intersecting circles in its logo. No less important here is the successful combination of geometric figures with their colors. The combination of red and orange colors looks effective.
If we analyze the logo in terms of the symbolism of colors in the identity, it carries a rather powerful message:
- red conveys joy and passion;
- yellow adds the symbolism of prosperity.
If you analyze this meaning in terms of the sphere in which the logo is used, everything becomes quite logical.
Xerox
The American corporation known for its name has become one of the leaders in its industry worldwide. The copiers offered by the company have optimized the work of many offices, educational institutions, libraries, and other institutions that require copying of documents, fragments of books and periodicals, and other information.
Xerox also uses a logo in the shape of a circle. Inside it is a stylized letter X, reminding of the company’s name. At first glance, this idea may seem simple. However, its quality execution makes the logo bright, memorable, and attractive.
Domino’s Pizza
Domino’s Pizza is one of the largest food service companies in the United States, operating a huge network of pizzerias. The idea of dominoes is conveyed through the contrast of shapes and colors. The rectangular shape associated with dominoes would be incomplete without the circles inside, which give the figure the desired look. In addition, the contrast of white, blue, and red colors looks spectacular. This is quite a popular combination; we have already considered it above in the Pepsi logo. But here, these colors are organically “stitched” into the main composition.
MegaFon
The Russian telecommunications company is known both in its country and far beyond its borders. The circle is used in the logo of this giant five times at once. First, the emblem itself has a circular shape. Secondly, small circles play a functional role in its internal elements. The idea behind the logo is that it depicts a talking person. One of the circles symbolically represents an eye, and the three circles in the other part of the emblem symbolize communication.
Radio Shack
This company specializing in the sale of electronics was founded in 1921 and existed until February 2015. In 1939, the company released its first catalog. Throughout the company’s existence, there have been ups and downs in its development. Nevertheless, 2014 was a crisis year for the company. The company became bankrupt.
We will analyze its logo because it, like the other logos in this collection, uses a circle.
The logo starts with a red circle. Against the negative space inside it is the capital letter of the company name. Interestingly, it is not located in the center but closer to the left edge and lower. This visual trick attracts attention. This is followed by the company name written in black color.
Knirps
This company from Germany is known for producing high-quality umbrellas. The company has a solid history since it was founded in 1928. The huge red dot on the logo is not only an important part of the logo itself, but It is also an integral part of the company’s corporate identity. In the early years of the company, the circle was white, and then the brand’s designers made it red. By the way, a notable feature of Knirps umbrellas is that all of them have a red button. Thus, the logo is conceptually connected with the product, which is a good decision.
London Underground
The London Underground opened in 1863. Since then, it has had to go through a lot. Nevertheless, it is still working properly today, being an important part of the city’s transportation infrastructure.
It is noteworthy that the London Underground is the first in the world. Also – it is one of the largest subways on the planet. It consists of 11 lines, the length of which is 402 kilometers. 45% of the metro is underground.
If we talk about the graphic design and identity of the London Underground, then here we will see the emblem, which is based on a circle. Over the many years of the existence of the Underground, the design of its emblem has changed many times. It is a red circle with negative space inside, horizontally intersecting with a wide blue stripe with the inscription “Underground.” It looks very stylish, as, on the one hand, you can feel the solidity of the company, and on the other hand – the identity is updated in accordance with the trends of our time.
Minolta
The Japanese company Minolta specializes in the production of cameras, accessories, and other types of equipment. The Minolta logo has periodically changed, but the circle has been used in it for a long time – since the 70s of the last century. The symbolism of this logo is very interesting because it symbolically represents the globe on which the rays of light fall. This speaks of the scale of the company and its worldwide recognition.
Sony Ericsson
In 1876, a young Swede, Lars Magnus Ericsson, together with his colleague and comrade Carl Andersson, founded workshops to repair telegraph and signaling equipment. The foreman, who came from a large, low-income family and had experience in the mine and in other people’s work, was very diligent about his work. Lars Magnus worked 12 hours a day. His labor was not wasted, and he invented the desk telephone, a new device for its time with a horn and magneto.
In 1901, Eriksson resigned as head of his company. He was a board member for a short time, after which he handed over the business to his partners, selling them his shares, and set out to realize the dreams of that period of his life. Lars Magnus, 57, took on the idea of an all-electric farm. At the same time, the story of Ericsson did not end after the retirement of its mastermind. The company kept up with the times, and in the early 2000s, it was the third most popular cell phone manufacturer in the world. However, there was a fire at the production site, which resulted in heavy losses. In order to maintain its position, Ericsson merged with Japanese giant Sony.
The round logo of Sony Ericsson has even been given its own name, Liquid Energy. The merit of this logo is that it is futuristic on one hand and recognizable on the other. The three-dimensional effect complements the freshness and brightness of the logo. It is not for nothing that this logo, in which successful modern graphics are embodied in metallic colors and various shades and gradients of green, is recognized as one of the most interesting logo designs of the 21st century.
Westinghouse
This American company operates in the field of nuclear energy. It was founded in 1999. The company logo itself is enclosed in a circle. In addition, there are three small circles on the tops of the letter W. The designers did a good job, as the meaning of the logo turned out to be multidimensional. On the one hand, the stylization of the letter brings associations with the nuclear chain. On the other hand, it looks like a crown, symbolizing respectability and reliability.
If we analyze the color scheme, the blue color in the logo looks very appropriate. It is often used in corporate identity to emphasize professionalism, consistency, and other virtues that give prestige.
The mugs used in this logo play a decorative and functional role. They are camera elements that represent the brand’s logo. Today, Instagram is a social network used as a kind of business platform. Many professionals sell their services there, and manufacturers sell their goods. However, originally, this social network was a place for sharing photos. Therefore, the camera was chosen as the logo, not by chance. Bright and cute gradient colors make the logo modern.
7 Up
This brand is known in many countries around the world for its carbonated drinks. The logo uses a lot of circles – one big one with the word “Up” inside and a lot of small ones symbolizing bubbles. This is quite a good stylistic solution based on the product that the company offers to its consumers. In short, the logo is interesting and attractive. In addition, it is quite capacious from a semantic point of view.
Holden
Holden began its existence back in 1858. It would be logical to continue celebrating the success of this Australian automaker, but recently, the company ceased to exist. At first, the company was independent, then had the status of a structural subdivision of the famous industry giant General Motors.
The company was founded by James Alexander Holden, an English emigrant who moved to Australia. The first emblem of the company depicted a horse. Moreover, the owner of the brand did not stop there and ordered a magnificent life-size statue of a horse. It was made of natural wood and flaunted at the entrance to the company’s premises. So, James Alexander Holden demonstrated to his potential customers that his company produces equipment for horses and carriages.
The lion appeared on the emblem of the company later – when the company, over the years, expanded its range and began to produce bodies for cars.
Subsequently, the emblem was modernized to reflect the trends of the time. But the key idea, reflected in the round emblem with the image of a lion, remained until the end of the company. The strength and integrity of the concept – that’s what characterizes this manufacturing giant, which managed to stay on the market for more than a century and a half.
Ubuntu
Debian GNU / Linux founded the Ubuntu brand. Canonical assumed the role of developer and sponsor of the product. It is an operating system available for use on personal computers, laptops, and servers.
This logo is interesting to consider in terms of its depth and conceptual validity. The fact is that it is not just geometric shapes in a visually appealing combination. The concept of the logo touches on the idea of humanity. If you look closely, you can see the figures of three people. They are holding hands and looking up into the sky. Thus, the idea of a “circle of friends” is conveyed. Three such figures form the main circle. Additional small circles are used functionally. They perform the role of heads, which, in combination with the arches, form the outlines of people.
The color scheme of the logo is dynamic and saturated. Warm and bright colors adequately convey positive emotions in communication between people.
Ubisoft
Other colleagues of the previous brand, also working in the field of computer technology, use a circle in their logo. True, this French company offers users not operating systems but computer games.
The brand logo is characterized by the following features:
- Three-dimensionality. The icon looks voluminous and interesting.
- Association with dynamics. The logo resembles a whirlwind.
- Futuristic. The emblem is also associated with something cosmic, indicating the development and vector into the future.
This image looks very interesting. You can see that the designers reflected their creative vision and artistic approach in it, which is important for game design.
Target
The American company Target operates a chain of stores of the same name in the retail segment. If we talk about the concept of the logo, it combines minimalism and specificity. It looks quite stylish, laconic, and bright. To some extent, the emblem resembles a target, which speaks of the company’s ability to hit targets. Inside the emblem is a solid, massive red dot. Around it is a transparent background. The frame is also red and thick enough.
Such a composition looks orderly. Its color scheme may well be associated with strength and confident management style, which emphasizes the scale of the company.
If you delve into the history of the company, its logo becomes even clearer. The company traces its history back to the distant 1902. Therefore, it is obvious that in order to successfully survive in the market for such a long time, it is necessary to broadcast and possess the value of sustainability.
Air Canada
It is the largest Canadian airline headquartered in Montreal. It is engaged in both scheduled and charter passenger transportation. Air Canada was founded a very long time ago – in 1937. To this day, it confidently holds its position in its industry and adheres to the principles of sustainable development. It is not for nothing that today, 207 destinations are available for flights.
The company’s main hubs are airports in Toronto, Montreal, and Vancouver.
Throughout the company’s existence, there have been no less than seven updates to its logo. However, each of them has utilized the circular emblem and the maple leaf that is associated with the brand’s birthplace.
The company’s current logo combines solidity and elegance. The name is fully capitalized and in bold black sans serif font. It looks laconic and convincing.
The red and white emblem with the symbol of the country and the color palette of its national flag look patriotic and appropriate. In short, the logo designers took into account all the necessary semantic accents.
Xbox
The Xbox brand is known to many. It is a home game console developed and produced by Microsoft. The circle used in the logo is stylized as a three-dimensional sphere on which the first letter of the brand is painted.
The logo is made in such a way that it gives the impression of light coming from the letter “X.” The originality of the logo is achieved through a stylish play of color contrasts.
The round shape used in the logo design is traditionally associated with positive emotions, integrity, and completeness of the concept. Emphasis on good emotions, which carries the logo, is important in its semantic content. The game console is designed to bring joy and variety to your leisure time. It is a good addition to fun evenings with family and friends. The designers managed to convey this idea quite well.
ABC
This American company was founded in 1943. The abbreviation comes from the words “American Broadcasting Company”. The headquarters of the company is located in Manhattan, New York.
In 1948, the company began broadcasting on television. Then followed its gradual development. The years 1961-1964 were marked for the company by rapid growth and some restructuring. In 1965, a new round of success began. In 1977, ABC became the most successful channel in the States.
Further, the history of the company developed in waves. There were recessions and rises, loss of hits, and new risky decisions. In any case, ABC’s path is quite interesting to study. For example, its logo. Inside a solid black circle is the company name written in small white letters. Symbols of clarity, contrast, and balance of opinion are exactly what the channel needs.
Timberland
The company Timberland is based in the USA and specializes in the production of clothing and footwear for outdoor activities. If we dwell in detail on the features of the name, then literally, the name of the company means “land overgrown with branches.”
The emblem has a round shape. Inside it is a tree growing on the ground. The stylized crown of the tree is also round and repeats the shape of the emblem itself. By the way, the history of the emblem is quite scandalous. For a long time, there were rumors that the owners of the company belonged to the Ku Klux Klan, and the tree itself allegedly symbolizes the trees on which once lynched dark-skinned people.
Representatives of the company had to make a lot of effort to stop being associated with such bad rumors.
Garnier
Today, the cosmetics brand Garnier belongs to the giant of its industry – the brand L’Oréal. However, the acquisition of the brand by this company occurred back in the 70s of the last century. The history of Garnier began much earlier. It happened in 1904. Initially, the company specialized in the production of tanning oil and, later, household hair dye. Now, the brand is known for its cosmetics, which are developed taking into account the peculiarities of the skin and cultures of each continent.
The Garnier logo uses a circle stylized to resemble the texture of a tree leaf. Given the emphasis on natural ingredients in cosmetics, this approach looks thoughtful and conceptual. At the same time, it conveys a deep philosophy of the unity of man and nature.
The gradient is a successful color solution, as it makes the logo look more natural. In addition to this element, the brand name is used in the logo. A circle with a gradient, stylized under the surface of the leaf, softens the sharpness of the font lines. Thus, the composition looks more harmonious and thoughtful. In general, the designers have done a good job on it.
BCLC (British Columbia Lottery Corporation)
The full name of this brand is “British Columbia Lottery Corporation”. This corporation specializes in lotteries and legal online gambling. The logo of the brand is based on the letters of the first words of its name. In the negative space, there are three circles of different colors. Red, green, and orange colors, which symbolize various positive emotions, are used.
If we dwell on the symbolism of colors in more detail, this logo can be interpreted as follows:
- orange – energy;
- red – passion;
- green – progress.
Intense colors combined with rounded letters look stylish, effective, and, at the same time, restrained.
CBS
One of the largest television and radio broadcasting networks in America. The name of the company is an abbreviation of its former legal owner – Columbia Broadcasting System. The company learned back in 1928, when its owner, William S. Paley, acquired 16 radio stations.
Many experts consider the company’s emblem to be one of the most stylish round logos ever created. The simplicity, brevity, and boldness of the design are reflected in the concept that conveys the essence of the company and the main directions of its activities.
The logo is designed in the form of an abstract eye. On the one hand, it emphasizes the needs of the audience, and on the other hand, it can symbolize the company’s deep vision of its goals. There are 2 round elements used in the logo. One of them forms the base of the figure, and the second one symbolizes the pupil. It looks very effective.
USA Today
This publication can rightfully be called legendary in the United States. The first national newspaper, published daily, enjoys well-deserved authority among American readers. Al Newhart founded this edition, and a significant event took place in Washington.
The logo of USA Today uses a large blue circle, which, as an emblem of the newspaper, can have several meanings:
- balance of opinion and stability, which is one of the principles of journalism;
- stability, which is important for unbiased reporting;
- an emphasis on the globality of vision and understanding of the processes taking place in the world.
Despite the fact that visually, the logo looks simple, its semantic field is voluminous and interesting. This is just what is needed for the emblem of a respected publication.
Yonex
This Japanese company has a solid history, as it has been in the industry since 1946. It produces badminton, golf, and tennis equipment. The designers who worked on the visual appearance of the company have done a great job. The style of the logo as a whole conveys the specifics of the goods that the company produces. Two letters, “YY,” are depicted in the form of badminton shuttles (accordingly, round elements play a functional role here). In combination with the font used to write the name of the company, these two details look harmonious. This visual solution made the logo recognizable. In addition, it looks stylish and attractive.
As for the colors, different color solutions were used in different periods of the company’s existence. Now, it is a combination of green, blue, and white colors.
Tide
Most people have probably heard of this laundry detergent. It came on the market in 1946 and is one of the best-selling detergents in the world. This brand is owned by Procter & Gamble. Although it introduced its first powder to customers back in 1933, the company’s technologists were looking for a formula for a new product that would be more powerful. Thirteen years later, Tide was born. It was advertised as a powder that could cope even with heavy soiling. Since the advertising slogans matched reality, Tide quickly gained popularity.
Its logo also played an important role in popularizing the product. The bright combination of blue and orange colors quickly attracted the attention of customers. Sold in brightly colored packaging, the powder stood out against the background of competitors. By the way, the logo was designed by the famous industrial designer and architect Donald Deskey.
The Tide emblem is the name of the brand, written in blue with a white border on the background of a tiered circle. In the center is a solid yellow circle framed by an orange and then yellow border. The logo looks convincing, optimistic, and, to some extent, even bold. But at the same time, all its elements harmoniously combine with each other.
Jeep
These cars are the embodiment of power, dynamics, and drive. A good SUV is a dream of many drivers who appreciate quality off-road vehicles. Jeep company was founded in 1941 and has not lost its position to this day. Buyers are used to a simplified version of the brand logo – monochrome bold sans-serif font. However, experts know that there is also a graphic part of the logo. It is in it that the circle is used.
Inside the round emblem is the well-known font part of the logo, combined with the image of the car’s grille, made in the minimalist style. Also inside are two circles with a clear functional task – to symbolize the headlights of the car. Thus, the logo looks voluminous and informative. It is visually appealing and conveys the meanings that the designers who worked on the visual identity of the brand wanted to put into it.
AOL Inc.
AOL Inc. – is a media conglomerate from the United States. The company offers online services and operates several electronic bulletin boards and an Internet pager. At one stage of its existence, it was the leader in its niche in America. The brand name originated from America Online.
The company was founded in the early 1990s. It was at the early stages of its development that the first logo was designed, in which a circle was used. For a long time, the circle was the main element on which the visual identity of the company was built. However, the logo has changed over time.
Until 2009, a white circular shape was used, with a blue triangle as the background. The emblem has undergone several transformations. The circle looks like a small solid dot, which is located after the logo itself. This is an excellent solution because, in terms of semantics, it combines brevity and semantic content. The logo looks convincing and cohesive.
AT&T Inc.
This American telecommunications conglomerate is based in Dallas and has a strong reputation. AT&T has been in the industry for a long time – since 1885. In the early 80s, a blue sphere was used in the brand’s logo. However, even before that, the circle was present on the emblem of the company, acting as a frame.
If we talk about the symbolism of the logo, these are:
- unity;
- communication;
- reliability;
- a sense of security.
Rotring may also indicate that the company emphasizes customer loyalty in its communication policy.
Rotring
This company, based in Germany, specializes in supplying professional tools needed for fine art. The double round element is integrated into the company’s logo as it fulfills the function of the letter “O.” Moreover, in addition to its functional meaning, the circle plays the role of a visual accent in this composition.
From the point of view of balance, the company’s designers made a rather interesting decision. The thing is the stylized letter “O” is not the only round element in this logo. There is also a small solid dot above the letter “i.” Thus, the proportions in the logo are well respected.
Bic
This company, with a short and catchy name, is known around the world – the brand’s home is in France. The company was founded in 1945 and named after the surname of its founder, Marcel Bic. Marcel did not create the company alone; his partner was Edouard Bouffard.
The company specializes in the production of products such as lighters, razors, and ballpoint pens. Since the company pays special attention to pens, this is reflected in its logo.
As for the round elements, there are two of them. As in the previous case, one of them is a dot above the letter “i.” The second circle plays the role of the head in the figure of a man in a yellow suit who holds a pen. The logo looks not only stylish but also quite optimistic and cheerful. It evokes good emotions and disposes the potential target audience to loyalty.
Another distinctive feature of this logo is the abundance of small details. Nevertheless, they are not lost and look relevant.
SAF-Holland
This company produces axles and air suspensions for trailers and semi-trailers. In its niche, the company is one of the leaders in Europe.
If we talk about the symbolism of the logo, it indicates strength. The laconicity and strength of the red logo are enhanced by the fact that after the word with the name of the brand in the emblem is a solid red circle. Despite the minimalism of the visual concept, the semantic field of this logo is quite extensive. It conveys strength, reliability, and solidity – the main advantages of mechanical parts sold under the SAF-Holland brand.
The visual composition is impressively straightforward. Everything is clear, and there are no hidden meanings. The brand strengths are emphasized in a very convincing way. They also emphasize the confidence in the strategy of this company, which has been developing and holding its position in the market since 1881. Despite the fact that the beginning of the company started with a village blacksmith shop, it is now a brand with a worldwide reputation. Impressive, isn’t it?
QlikTech
QlikTech is a company specializing in software development for the business intelligence industry. The company is headquartered in the city of Radnor. The logo of this brand utilizes two circular elements. On the one hand, the logo looks quite simple. There are no complex and multilevel elements and hidden subtexts in it. However, the visual solution turned out to be very successful, thanks to which this logo attracted attention.
The first circle appears in the first letter of the company name. The color used is solid gray, as for the rest of the letters.
Also, circular elements are used in the image that follows this name. You can see the partial duplication of the capital letter in green color. However, the inside is not completely negative space, but a solid large gray dot that looks like it is in a frame. The gray color harmonizes with the color scheme of the font used for the brand name. It gives the logo a stylistic unity. The green color makes the logo more interesting, bright, and memorable.
Lucky Strike
This famous American company manufactures cigarettes. It also made history in the tobacco business by producing the first chewing tobacco. The company is one of the oldest in its industry, as its history dates back to 1869. At the beginning of the last century, the brand was bought out by ATC. It later acquired the name British American Tobacco.
The Lucky Strike logo is remarkably consistent, as it is traditionally associated with a red circle, within which there are several rims – white, gold, and black. This visual solution is something like a target, inside of which there is the brand name.
Currently, this emblem has undergone a redesign – from its disappeared motifs associated with the target. Remaining on the emblem, the red circle began to serve solely as a background for the gold letters.
Le Creuset
This French company specializes in the production of cast iron cookware. It is widely known for its high-quality pans, pots, and other products of this category. It was founded back in 1925 and will soon be celebrating its centennial.
The production of this cookware uses actual modern technologies, emphasizing a harmonious combination of high quality and fashionable design.
Most of the company’s products are orange in color. It is not for nothing that it is involved in the logo, which indicates the unity of the identity of the brand and its products. With the help of round graphic elements, an abstract visual composition close to the culinary theme is depicted.
A solid orange circle in a black frame, repeating its shape, generally resembles a stove. The laconicity and semantic capacity of the logo give it even more elegance.
BH Cosmetics
Decorative cosmetics, which are sold under the brand BH Cosmetics, are in great demand. This is the case when the affordable cost does not equal low quality because the target audience of the brand appreciates these products very much. Among the main secrets of the success of these cosmetics are unusual solutions, stylish and original design, and loyal cost.
At the same time, the originality and paradoxicality of the concept lie in the fact that the logo begins with a square shape formed by four circles. Delicate pastel colors add to friendliness and calmness. Here, you can see turquoise, pink, green, and orange colors. Tenderness and unobtrusiveness of the color scheme can be associated with natural beauty, which is intended to emphasize quality cosmetics. The font used on the logo to represent the company’s name looks elegant and confident at the same time.
Although the company does not yet boast a solid history, as it was founded in 2009, with this strategy, it has every chance to succeed in the market in the long run.
Bavarian Nordic
Bavarian Nordic’s logo consists entirely of circles of different sizes. The company operates in the field of biotechnology. It produces anti-cancer drugs and vaccines against various infections. The company was founded in 1995.
Eight solid circles are used in the composition. In this abstract image, there is an association with molecules and bacteria, which indicates the company’s sphere of activity. And in this lies not only the sphere but also the main goal, the direction of the work of the company. The composition looks stylish and effective in combination with the futuristic font used for the company name.
Volkswagen
The Volkswagen logo is known all over the world. This icon is a stylized combination of the letters V and W. They are arranged on a blue background. The round shape of the logo looks stylish and harmonious. At the same time, its semantic content corresponds to the values that the company puts into its cars. The round logo, in principle, conveys harmony and integrity of the brand concept and the product that is offered to customers. The blue color is associated with depth and a thoughtful approach. It is these values that are embedded in reliable, practical, and durable vehicles.
If we move from the logo itself to the history of this German company, we should start with the meaning of the name. In translation from the original language, it means “car for people.” Curiously, the first car was released under the patronage of Adolf Hitler because he wanted to see a car for the people. The significant event took place in 1934. There is a version that Hitler even took part in naming the car, but it has no confirmation and remains at the level of hypothesis.
Despite such a scandalous history, cars are associated not with bloody politicians but with reliable technical mechanisms that provide the driver with safety and comfort on the road.
BMW
This abbreviation is taken from the name of the company, which is translated as “Bavarian Motor Works.” The history of the company is quite solid, beginning in 1917. This brand appeared after the renaming of the company Rapp Motorenwerke, which specialized in the production of aircraft engines. Curiously, with the renaming of the company, there were no changes in the staff. Nor did the context of the equipment used change.
When the first emblem was designed at the beginning of the company, logos did not yet play such a decisive role in business. They were not a tool for communicating with the audience. Nevertheless, the key motifs of the logo have been preserved to this day. This also applies to the round shape.
There is an interesting legend associated with the BMW emblem. Some believe that inside the round shape, there is an image symbolizing a rotating propeller. This does not correspond to reality. This version appeared in 1929 after the advertising of airplanes, where the BMW emblem was inscribed on a rotating propeller. Such a publicity stunt was related to the company’s desire to focus on new aircraft engines and probably has nothing to do with the logo concept.
In 2020, the logo changed, and the black color disappeared from it. The updated concept and accents of the color scheme symbolize the mobility of the future and how important it is for the company to be open in communicating with its target audience.
WordPress
When people who know how to create websites hear this word, they realize that they are talking about the most popular content management system on the Internet. Simply put, it means the engine on which the site is located.
The WordPress logo is simple, clear, and concise. At the same time, this concept provides it with recognizability and indicates information saturation and capacity. The emblem has a circular shape. In the center is the capital letter of the brand name. A very interesting font has been chosen for it. One symbol combines clarity and smoothness of lines. This visual solution makes the logo memorable and distinguishes it from many others. This is the case when a concise design is combined with a successful ascent in detail.
The first version of WordPress was released on May 27, 2003. Today, this engine hosts about one-third of the Internet resources around the world.
Korean Air
This is the largest South Korean aviation company, founded in 1969. To this day, the company is successfully operating. The company itself, speaking about the meaning of its emblem, associates it with the leading position in the international air transportation segment.
Korean Air’s emblem is not round, but a circle is used as one of its elements. It is used to visually stylize the second letter of the company’s name. On the one hand, it is an oriental sign, “yin-yang,” and on the other hand, it is a hint of propellers in motion. Thus, the logo designers tried to emphasize the desire for dynamics, which many people associate with air transport.
Bayer
This company produces pharmaceuticals as well as agricultural products. The company is very successful, and its management declares values that are relevant and understandable to the target audience. Bayer offers its customers products and services that benefit people and improve their quality of life. The company adheres to the principle of sustainable development and declares its social responsibility.
The Bayer logo is based on a cross-shaped intersection that duplicates the name. Such a logo has existed since 1904. In the city of Leverkusen, where the company’s headquarters are located, this logo – the largest luminous advertisement in the world- is installed. This logo attracted attention and was included in the collection not accidentally – it, too, has a circle. The cross-shaped figure formed by the intersection of the two words “Bayer” is in a circular frame that complements the composition.
Lucent
This company operates in the field of telecommunications and computer hardware. It started its existence in 2006 and was discontinued in 2016. It is also known as Alcatel-Lucent. The company was once a pioneer in the market segment related to equipment for 4G networks. In addition to technological innovations, the company became known for its involvement in several corruption scandals. In short, the history of the company was bright, interesting, and in some ways contradictory.
The purple circle used for the company’s logo is decorated on the inside with a stylized symbol that looks like the transition of the letter A to the letter L, made by a rough brush stroke. Such a logo is associated with relevance, dynamism, and creativity, which is important for companies representing innovation.
Vodafone
Vodafone, a mobile communications company, was founded in 1984. The name was formed by combining the abbreviation of “Voice Data Fone” into one word. The name turned out to be very successful, capacious, and memorable.
The corporate colors of the company are white and red. The logo has changed several times. But since 1997, its basic idea has been preserved. Inside the round emblem is an inverted comma, which symbolizes direct speech.
The contrast of white and red colors in the logo looks stylish and encourages action. In general, the corporate identity of the company conveys the ideas of paying attention to each client, paying careful attention to detail, and providing comfortable service.
SPAR
This Dutch company was founded in 1932. It owns grocery supermarkets, as well as hypermarkets. The history of the company is quite interesting. Adrian van Well-founded it as a voluntary grocery chain that observed the emergence of large retail chains in Europe. They decided to keep the cooperation between retailers and wholesalers. The positioning of the company was initially built on the fact that its members benefit from cooperation. If we talk about the name, it means “spruce.” Today, the SPAR network is represented in 48 countries and unites more than 13.5 thousand stores.
The company logo is eloquent and laconic. Inside the solid red stripe is the company name in white lettering. Smoothed edges of the letters somewhat counterbalance the visual accents created by the combination of contrasting colors. Next to it is a green circle with a Christmas tree inside and a background with negative space. Thus, the drawing reinforces what is written in the text and further emphasizes the name. The logo somewhat resembles a store sign, which is very useful based on the specifics of the company.
Bacardi
The Bacardi company was founded in the United States. It specializes in the production of beverages. The company has been operating since 1862. It is privately owned and owns more than 40 trademarks. Among them are famous brands of rum, vodka, martinis, and tequila.
When a company has been on the market for many years, it is logical that its logo undergoes various transformations over time. Bacardi is not an exception. Its logo has been repeatedly changed in accordance with modern trends, but its key element remains unchanged – the red emblem with the image of a bat inside. Another distinctive element of this logo is the inscription “Bacardi Marca de Fabrica,” which can be seen around the perimeter of the emblem.
By the way, a very interesting fact is connected with the appearance of the bat on the emblem of the company. When, in 1862, the Bacardi family acquired a distillery, these creatures lived under his roof. Since then, the bat has always accompanied the emblem of the company.
Below the emblem is the name of the company, typed in black font. Quite interestingly, the stylized letter I, the upper part of which resembles a lantern. It looks stylish.
Alfa Romeo
The modern version of the emblem of Alfa Romeo was developed in 1910. However, it is based on more ancient symbols. This is the coat of arms of Milan, dating back to the 14th-15th centuries. The cross used in the logo is a sign of respect for the Milanese warriors and, of course, a revered symbol of the Christian religion.
The emblem also shows a snake with a human body peeking out of its mouth. The color of the body is red. This symbol is borrowed from the family coat of arms of the Visconti family, which belonged to the most influential family in Milan. This visual composition supposedly symbolizes power and influence.
If we talk about the history of this famous Italian automobile brand, then its first name is different. The company was called Alfa Milano, and the naming was based on a rather laconic but, at the same time, capacious idea. The first word represents the first letter of the Greek alphabet and, in this context, can denote superiority, high standards, and advanced quality. The second word indicates the city where the brand was born. In 1915, the second part of the name was changed in honor of the new owner who acquired the company, Nicola Romeo. Despite the company’s transition into new hands, the basic elements of its round logo remained unchanged.
Vattenfall
The company operates in the energy sector. Since its foundation in 1909, it has had an international status and a solid history. The company produces electricity and is present in various countries (Sweden, UK, Netherlands, Denmark, etc.). The company’s turnover is fantastic: back in 2017, its net profit amounted to about 9.5 billion kroner.
The current modification of the logo was developed in 2018, although it retained some features inherent in the variants of previous years.
The company name is written in a dark gray sans serif font. Here, we see a combination of brevity and persuasiveness. This is followed by a circle divided into two parts – yellow at the top and blue at the bottom. The color scheme of the sun and water captures the essence of the energy company in the best possible way.
Motorola
This company was very famous in its time. It functioned in the telecommunications industry. Despite a fairly solid history, at one stage of its development, the company was unable to cope with financial losses.
The company was founded in 1928. And between 2007 and 2009, it lost about $4.3 billion. The company could not recover from such losses and maintain the dynamics of development. Therefore, after two years, it ceased to exist. However, many people remember Motorola phones because they were durable, high-quality, and functional for their time.
If we talk about the corporate style of the company and its visual identity, then a blue circle was chosen as the emblem. Inside it is the letter M, for the stylization of which a very interesting technique was used. The letter is formed by two triangular figures with arc-shaped holes. The meaning of such an emblem is very multifaceted – from the literal emphasis on the first letter of the brand and ending with a metaphor of mountain peaks. As a symbol of inspiration and perfection, blue looks good in this composition. It is only a pity that the company, having suffered losses, was not able to conquer the peaks taken earlier.
Firefox
The Firefox brand appeared in 2002. Now, it is so recognizable under its current name that few people remember – originally, the browser was called phoenix. The idea of flame and power, despite the rebranding, is still key now. Fox is only used for its image. Accordingly, this is reflected in the name.
The first logo with the image of the phoenix did not have round elements. Such an element had already appeared in 2004 – after the renaming of the brand.
The circle in the logo changed and simplified over time. Since 2019, it has just been a round shape in purple shades. If you go deeper into the history of the logo, it was previously a stylized globe made in gradient shades of blue. In principle, it is an understandable idea if we are talking about a browser, with the help of which people can read information from different parts of the world and communicate on websites. The fox image in the logo has gotten simpler over time. Basically, the trend of simplification is not only in the logo of this brand but also in many other logos.
PBS
This is the brand of public broadcasting service. The company was founded in 1952 in the United States. Initially, this national enterprise played the role of an important educational radio and television center.
The PBS logo has been redesigned several times to better match the trends of the times. It now uses a monochromatic blue color scheme with a white color scheme in front of the emblem. The logo begins with a circular figure, inside which is a stylized profile of a man, repeated three times. The second figure is formed by the contrast of blue and white colors.
If you analyze the logo from a semantic point of view, you can note how successful its composition is. It is quite logical for a broadcasting company to use images of people in the plot of the logo. It suggests communication and the fact that a broadcasting company is an enterprise where some people work for others, bringing important information to them.
Danone
This company has a solid history. Founded in 1919, it still has a strong market position today. Danone specializes in the production of food products. The territory of this company covers more than 130 countries.
Through its logo, it conveys the idea of high-quality products and customer loyalty. Through its visual image, it tries to broadcast the message of reliability.
It should be noted that the round shape did not appear in the logo immediately. It appeared as a result of its redesign. In this case, the circle is not used by itself. With the change of the font, the traditionally oval letter O, as we see it in the alphabet, acquired similar outlines.
In addition to the stylized letter O, the logo now features a circular emblem with a boy inside. The idea of such changes in the logo belongs to Daniel Carasso – the son of the founder of the company. Also, on the modern logo, under the name of the trademark appeared the inscription “One planet. One Health.” As for the color scheme, a gradient of blue and white was used.
General Electric
General Electric is one of those companies that value their roots. This is evidenced by the visual style of the company, which was founded at the end of the century before last. Today, the company is more than 125 years old. And its logo has not changed much. General Electric subsidiaries operate in a variety of industries, from diagnostic imaging to financial services.
Unlike many other companies with a solid history, which over time make radically different variants of logo redesign, this brand remains true to its traditions.
The first General Electric logo saw the world in 1892. Impressive, isn’t it? Then, the emblem of the company was a laconic but elegant monogram consisting of two capital letters of the brand name. The black and white palette made the emblem look like a timeless classic. At the same time, it testified to the professionalism of the company. In 1900, the monogram was placed in a circular frame to give it visual completeness.
Now, the emblem retains both the authentic letters and around the frame. At the same time, the letters themselves have become more distinct, and loops have been added to the frame to depict movement. This is a very successful idea. It conveys the meaning of a company that stays true to its traditions and best practices but, at the same time, moves with the times.
ESA
This is the abbreviation chosen for the name of the American hotel chain. Despite the fact that the company is relatively young and was founded in 1995, today, there are more than 600 offices in the USA and Canada. The popularity of its services is due to the fact that it provides inexpensive rooms for extended stays.
Although the logo of this brand does not have a clear circle, it is in this collection for a reason. In front of the company name, the logo features a stylized star with rounded edges. This unique style solution distinguishes this logo from many others that also use a star. At the same time, if you analyze the segment of services in which this hotel chain operates, then this logo becomes quite logical in meaning. Its smooth lines can hint at customer loyalty and low prices.
Starbucks
This chain of coffee shops was founded in 1971 and today has grown very much. The number of more than 23 thousand coffee shops around the world speaks volumes. The symbolism of the logo is very controversial. Inside the round green logo is a picture of a siren. On her head, she has a crown, in the center of which is a star that echoes the name of the company.
The siren is known as a mythological character. According to the stories of many myths, she lured sailors with her songs, leading them to shipwrecks. The creative director of the brand, Steve Murray, calls Sirena the main symbol of the brand. If we trace the transformation of the logo in dynamics, we can see this trend as well.
Anti-Zionist groups criticize the Starbucks logo. There are versions that, if you turn over the 1971 logo, you can see the head of a goat, which is not a good symbol used by the Illuminati. There are also versions in which the emblem depicts Queen Esther.
LG
A world-renowned company based in South Korea. In addition, its products are represented in more than 70 countries around the world. The company manufactures electronics, home appliances, and some other products. The company traces its history back to 1947.
Currently, LG uses a version of the logo, the design of which was changed in 2014. If we talk about the round symbols in this logo, there are 2 of them. In front of the company name, there is a round emblem made in a gradient of burgundy colors. Its contour partially repeats the stylized letters G, and inside, there is the letter L, which is smaller in size. White color is used for the letters inside the emblem. Next to them, there is also a solid white dot – the second round figure in this logo. The brand name is depicted in gray font, with the inscription “Life’s Good” below it. The meaning of the brand conveys solidity, which is balanced by the optimistic motto.
Mercedes Benz
The Mercedes-Benz brand celebrated its centennial in 2021. It continues to remain popular, maintain its position, and be associated with high-end automobiles. The three-pointed star in a circular frame is recognizable. Throughout the existence of the brand, the logo underwent certain changes. It reflected the trends of the time, but at the same time, the basic composition was recognizable and reflected the logo belonging to this company.
Today, the logo uses the fashionable color “metallic.” By the way, it is often used by companies working in the automotive industry. In this case, a gradient of this color was used, which gives the emblem an association with the costliness and prestige of the product that the company represents. In practice, this is the case. And the 3D effect makes the emblem more three-dimensional and visually complex.
Safari
This is a browser designed specifically for Apple devices and supported by them. It appeared in 2003. After Google Chrome, it is the second most popular browser.
The round shape at the base of the logo here is justified and indispensable since a compass was chosen for the logo. To date, the logo has been redesigned six times. Each time, it has been increasingly simplified visually. Thus, only those details that allow us to discern the basis of the concept and see the visual similarity to the compass have remained. In principle, this tendency to simplification is not new; it has already been noted above in a number of other logos. So here we can say that the Safari logo follows the same path as the logo of another browser – the Firefox brand.
The color scheme is quite simple – it uses gradient blue, red, and white colors.
The American social network, whose office is located in San Francisco (California), has a very recognizable emblem. It appeared simultaneously with the launch of the platform for Internet communication in 2006. The iconic bird on the Twitter logo is inside a blue circle and symbolizes the active sending of various messages. This feature is based on its natural ability to “chirp.”
Skype
The telecommunication program belongs to Microsoft and is managed by its division, Skype Technologies. The popularity of the application is due to the convenient means of remote communication with the ability to transmit various types of messages: voice, text, and video. This is reflected in the round blue Skype emblem with two diagonal half-discs. In the center of the emblem is a white letter “S” – the first letter of the name of the service.
An online job search and recruitment service that appeared in 2003. It is used as a platform for career development, allowing employers to post job openings and job seekers to post resumes. The LinkedIn logo is a blue circle with a white fragment from the site’s name. The lettering consists of a combination of two lowercase letters, “in” (there are two pairs of them).
NASA
The logo of one of the most important federal structures of the United States uses an abbreviation formed from its full name – National Aeronautics and Space Administration. This service was organized in 1958 and since then has been involved in various space programs. The modern emblem of NASA has a round shape, representing the universe. On its background is depicted a thin elliptical orbit of a rocket, a red forked sign in the form of a flying ribbon, and the name.
Telegram
This messaging service has gained a lot of popularity due to its encrypted chats and video calls. It has been running since 2013 and is adapted for different systems. The Telegram logo is well recognized by a white paper airplane in a light blue circle, symbolizing fast messaging. It has rounded ends to give users a sense of reliability, security, and confidence.
HP
An American technology company specializing in computers, laptops, printers, and consumables. It has been in existence since 1939 and is based in Palo Alto, California. The HP logo uses a lowercase abbreviation in italics. The designers paid attention to the almost complete similarity of the letters and extended their legs to the edge of the circle, making it look open.
This platform combines two areas of interest: practical and creative. It helps you create and share ideas based on images saved on your personalized board page. The Pinterest logo follows this concept: it consists of an element that resembles a pencil and a pin at the same time. The background is a red circle.
Hoover
The products of this company are in high demand, so its logo is well known in the United States. Since 1908, it produces household appliances – in particular, vacuum cleaners. The emblem of Hoover is a red circle with a white ring inside; in the center of it, a diagonally written name is connected to the frame.
Fiat
The Italian automobile company appeared in 1899 and gradually turned into the largest factory. Its name is an abbreviation formed from the phrase Fabbrica Italiana Automobili di Torino. The round Fiat logo resembles a chrome-plated wheel rim, steering wheel, and modern control panel. In the center is the brand name in bold gray letters.
Texaco
This brand of technical oils was founded in 1902 and belongs to the Chevron Corporation. Its name is a shortened version of the words “Texas Company.” In the center of the Texaco logo is a block letter “T,” located on the background of a white star. That, in turn, is drawn in a large red circle.
Opera
Both this software company and the web browser it owns have a round logo, which is an abbreviated name. The icon is colored bright red. The brand’s first appearance was in 1995. Now, the Norwegian high-tech firm emphasizes not one but a number of Internet browsers.
ABC
The American commercial television network has been on the market since 1943. It is owned by The Walt Disney Company and is the flagship service of its ABC Entertainment Group. The ABC logo uses a circle, symbolizing the lens of a television camera that captures everything in its field of view. The emblem is colored in two shades of black and is complemented by light highlights.
Lipton
The famous brand from the UK was founded in 1890 and has since turned into a real tea empire. Now it belongs to the company “Ekaterra”. The modern Lipton logo is a circle with a narrow golden border. In the center, there is a figurative element of the same color with the name of the tea manufacturer.
Scoot
The Singaporean airline started its operations in 2012 and currently maintains air service to airports in the Asia-Pacific region. The Scoot logo is a yellow circle with the name in lowercase. It corresponds not only to the purpose of the air carrier but also to its slogan, “Escape the Ordinary”: the letter “t” is behind the edge of the circle and resembles an airplane.
Turkcell
It is the main mobile operator in Turkey. It entered the market in 1993 and currently has almost 40,000 subscribers. It also has a yellow icon, which is a circle with two elements resembling snail horns. While Turkcel’s logo used to be flat, it is now convex, with a gradient and slight highlights.
Symantec
Symantec is the old name of an American software developer. It is now called Norton LifeLock, which is reflected in its logo. To the left of the inscription is a wide ring with a checkmark in the middle. Its right side transitions into pixels at the top.
Versus Versace
This brand and the fashion house of the same name have the same creator: it was founded in 1989 by Italian fashion designer Gianni Versace. The main specialization of the brand is watches. Each product is decorated with a round humanized lion Versus the Versace logo. It represents the reverse side of the image of Medusa Gorgon and epitomizes passion, determination, and confidence.
Wikipedia
This is the main cognitive and informational resource of the Internet, presented in the form of an electronic encyclopedia. Designers proposed Wikipedia – an icon in the form of a globe consisting of puzzles. Each fragment depicts one letter from the alphabet of a country in the world.
Bored Panda
This is the name of a Lithuanian internet resource that publishes light content on innocuous topics. It was created in 2009 by Tomas Banisauskas, who was a student at the time. The Bored Panda logo, naturally, depicts a panda. It has a large round head, almost invisible paws, and different-colored eyes.
White Claw
The brand, launched in the US in 2016, is owned by Mark Anthony Group. It represents an alcoholic beverage produced on the basis of seltzer water. The White Claw logo, in addition to a circle, has a frame consisting of the full name of the manufacturer. Around the center, part of a circle is the text – high waves and seagulls.
