European Car Brands

European Car Brands

Europe is the birthplace of the automobile industry. It was there in 1886 that the great German inventor Karl Friedrich Michael Benz invented the world’s first gasoline-powered car. Then, his idea was taken up by many companies that reoriented their business to the production of cars with internal combustion engines. For example, Opel started with sewing machines, and ABT Sportsline started with forging metal parts for carts. Eventually, they switched to manufacturing automobiles and took the lead along with other brands.

What are European automobile brands?

The automotive industry in Europe is represented by German, British, Italian, French, and Swedish brands, which are leaders in the world market. But besides them, there are car manufacturers in other European countries.

The rapid development of the automobile industry was hindered by the Second World War when all factories were forced to produce equipment for the armed forces. In the post-war period, they had to “gain momentum” from scratch so that the European car market could recover fully only by the 1960s. Now, there are clear favorites, owning dozens of brands. These include BMW, Volkswagen Group, PSA, Peugeot Citroën, and Volvo.


Germany is the largest center of the European auto industry. German automobile companies are so developed that they have foreign subsidiaries and brands. For example, Volkswagen owns Lamborghini (Italy), Bentley (UK), and Bugatti (France), and BMW owns Rolls-Royce and Mini (UK). In addition to them, manufacturers concentrating on several large brands are active in Germany. They produce cars of various classes – from the luxury segment to the mass market.


Porsche Logo

Porsche is a leader in the luxury car and supercar market and one of the most successful automakers in the world. The company’s rich tradition dates back to 1900 when engineer Ferdinand Porsche introduced the electric drive for automobiles. At the same time, the company itself was founded much later – in 1931. The most striking feature of the company’s cars is the sporty design. It can be traced even in the premium crossover Cayenne and fastback Panamera.

Expensive and prestigious Porsche sports cars are in great demand all over the world. The annual sales volume grows every year: as of 2008, it amounted to just over 86%. Releasing sports models, the manufacturer does not forget to take part in auto racing. Now, it has more than 28 thousand victories on its account.


Mercedes-Benz Logo

The legendary flagship model Mercedes-Benz 600, known as the “600th Mercedes”, challenged the representative cars of Rolls-Royce. This was made possible by the merger of Benz & Cie and Daimler-Motoren-Gesellschaft in 1926. For a hundred years of its existence, the company became famous for its collectible limousines and other no less prestigious cars. Its model range is considered one of the widest in the German car market. It includes brutal SUVs, compact minivans, stylish crossovers, luxurious convertibles, comfortable sedans, and other types of cars.


BMW Logo

BMW is a pioneer in the automobile industry. It invented the digital engine, introduced the ABS system, and developed many other technologies. And its cars have become a symbol of reliability and quality.

The first German roadster with a twelve-cylinder engine was created under the BMW brand. This company, also known as Bayerische Motoren Werke AG, has produced many cars that have left a significant mark in the history of automobile manufacturing for a century and a half. And once it did not even have a license to produce cars, it received the corresponding permission only in 1928. Until then, its factories produced aircraft engines.


Audi Logo

Modern technology and exquisite design are what Audi cars can not do without. The history of this brand began in 1909 with the appearance of the company Audi Automobil-Werke. The first car, named Audi-A, was released in 1910. After 21 years, the manufacturer merged with three automakers and formed the company Auto Union AG. In this union, it was responsible for the production of sports cars and participation in racing competitions.

In 1964, the Audi brand became part of Volkswagen’s concern. After the change of owners, the model range was replenished with cars with innovative technological solutions. Such developments include a variator with metal bands, an aluminum body, and a branded all-wheel drive.


Volkswagen Logo

Volkswagen is known for its divisions open in many countries around the world. It owns brands from Spain (SEAT), Czech Republic (Škoda Auto), Great Britain (Bentley), France (Bugatti), Italy (Lamborghini, Ducati), Germany (Porsche), Sweden (Scania). The main industrial sites are located in the city of Wolfsburg. The first Volkswagen cars were produced in 1935. The rapid development of the concern began in the second half of the XX century when it began to buy up other enterprises. At the same time, the manufacturer began to actively create new models, the most famous of which are the Scirocco, Passat, and Golf.


Opel Logo

The main production sites of Opel are located in Rüsselsheim. This automobile company was created by five brothers who decided to continue their father’s business – the owner of a factory producing bicycles and sewing machines. They used a common surname for the name. In 1900, the production of ICE carriages began under Darracq’s license. The brand then developed its models. From 1929 to the 1940s, Opel was owned by General Motors. After the Second World War, the factories were ruined: all the equipment was taken to Russia. However, this did not prevent the company from regaining lost positions and becoming number 1 in the international market.

United Kingdom

In the UK automotive industry, the leading brands are known for their prestigious luxury cars: Rolls-Royce, Bentley, and Jaguar. At the same time, they are matched by luxury sports car manufacturers such as Land Rover, McLaren, and Aston Martin. The mass market segment is also well-developed. Local companies offer quite a lot of inexpensive cars available to consumers. In addition, factories produce a large number of commercial vehicles. As for the passenger car market, imports still exceed exports.


Rolls-Royce Logo

The Rolls-Royce brand belongs to the German concern BMW. The main specialization of the British company is the production of luxury cars, which it has been engaged in for more than a hundred years. At the beginning of its existence, the company became famous for its participation in rallies, where it managed to become established. Then, it became a supplier of cars for the royal court of Great Britain. But the resounding success was followed by a fall: in 1971, the company went bankrupt. It was saved only thanks to government funding and BMW’s intervention.


Bentley Logo

Bentley Motors is one of the many brands of the Volkswagen Group. It is known for its luxury cars, thanks to which it has secured the image of the most expensive and elite automaker in the world. The company was founded in 1919 and, just three years later, began to win first place in prestigious races. In the 1930s, it became part of the Rolls-Royce concern. The manufacturer’s lineup includes executive sedans, full-size convertibles, crossovers, and SUVs. In the near future, Bentley plans to start producing luxury sports cars and electric cars.

Aston Martin

Aston Martin Logo

Aston Martin’s prestige cars are presented in various market segments. Among them, sports and racing models prevail, including super-powered premium supercars. Currently, the brand is owned by a consortium of investors, and before that, it was part of Ford Motor Company. The name Aston Martin is a tribute to a racer named Martin, who overtook all rivals on the Aston Clinton circuit.

Land Rover

Landrover Logo

Land Rover is known for producing the world’s most luxurious SUVs. At the same time, it looks for unusual technical solutions to create all-terrain vehicles. The body of its first car, released in 1948, consisted of a cheap alloy because, at that time, there was a shortage of steel in the UK. Reliability and stylish design distinguish modern models. Range Rover was even exhibited in the Louvre in Paris as an example of high art. Currently, the British brand belongs to the Indian conglomerate Tata.


Jaguar Logo

Jaguar’s success story began in 1925 with the production of motorcycle sidecars. Existing developments allowed it to start producing luxury cars in 1931. Until 1945, the company was called Swallow Sidecar (SS for short). It received its current name in the postwar period so that there were no associations with the German SS. Concern Ford, which temporarily bought the company, tried to make it a tuning agency. However, the company’s management refused this idea, and in 1996, Jaguar received a new racing car of its own design. Currently, the brand is owned by Tata Motors.


Mini Logo

The modern company Mini, owned by the German concern BMW, continues the old traditions of the Mini brand, which existed until 2000. In the distant past, it had a different name – Cooper Car Company. Sales of the first cars (racing models) began in 1959. Their further modifications have forever entered the history of motorsport. Being a part of BMW, the automaker is not limited to compact cars. It also has classic crossovers and even limousines.


Italy is rightfully considered one of the leaders not only of Europe but also of the world car industry. Moreover, car sales occupy a leading place in the country’s economy: its contribution to GDP reaches 8.5%. The automobile industry in Italy was born in the late 19th century. In the 1910s, it was represented by dozens of companies, some of which are still operating today. In the post-war period, local manufacturers staked on elitism. Now, they are expanding their assortment, adhering to three principles: luxury, speed, and high cost.


Ferrari Logo

Ferrari sports cars are samples of engineering thought that have been pleasing the fans of luxury cars since 1946. The cars of this company have firmly settled in the garages of celebrities. They were driven by sheiks and emperors, the creator of the race track Pierre Bardinon, American soccer player Lionel Messi, and German racing driver Michael Schumacher.

Since Fiat became the owner of the 1989 Ferrari, sports cars of this brand have been produced not only serially but also in a single copy. In the latter case, their price reaches several million dollars.


Lamborghini Logo

The most important decision in the history of Lamborghini was the change of the model range. The company, which started as a manufacturer of ordinary tractors, gradually moved to high-speed supercars. Its first sports car debuted in 1963. The owner of the brand created it to compete with Ferrari and prove its superiority.


Maserati Logo

Maserati is an Italian sports car manufacturer that traces its origins to Officine Alfieri Maserati. This was the name of a small garage business of the Maserati brothers. In 1914, they founded a private company to produce racing cars and compete in competitions. And in the 1930s, prestigious cars for everyday travel appeared in the range. Once in the hands of Fiat, Maserati almost lost its individuality. The company’s management wanted to merge it with Ferrari but then changed its mind and decided to leave it as an independent brand.

Alfa Romeo

Alfa Romeo Logo

The predecessor of Alfa Romeo was a company that produced cars under Darracq’s license. However, the owners of the company wanted to move away from simple copying and create something unique to implement new technologies. So in 1910, the first Alfa Romeo cars appeared, known under the brand A.L.F.A. Noticing the success and prospects of the company, the concerned Fiat bought it in 1986.


Fiat Logo

Fiat is one of the largest and oldest automobile corporations in Italy. It was founded by investors who united in 1899 to create a joint venture. At first, the plant produced various machinery – from wagons to tractors. But over time, the main goal of Fiat became the production of SUVs, city cars, and middle-class cars.


Logo Abarth Logo

The Abarth brand, founded by Carlo Abarth in 1949 in Turin (Italy), stands out among Italian automakers. Its main products were Fiat-built sports cars and unique sports tuning. Today, the company is part of Fiat Group Automobiles. The brand stands out for its original and “leaky” visual style. Its logo is presented in the form of a four-sided coat of arms of a complex shape, bearing the main symbol of the company – an abstractly made black heraldic scorpion in a thin white border, providing an effective visual contrast. The main field of the shield is divided diagonally and filled with yellow and red colors. The upper crest is filled with black color and is separated from the main field by a thin line in the colors of the Italian flag. The crest space is black in color. It is filled with the text of the company name in white sans-serif font.


Lancia Logo

The first automobile was produced by the Italian company Lancia Automobiles S.p.A., founded by Vincenzo Lancia in Turin a year after its foundation in 1907. During World War I, the brand produced military and armored vehicles, and in the 20s, it returned to civilian automobile manufacturing, producing the world’s first car with a “monocoque” body type in 1921. Having decided in 2015 to stop promoting the brand, production since 2017 has only produced the Lancia Ypsilon model. Being conservative about its identity, the brand, over the years, has left its logo unchanged in the form of a triangular coat of arms in dark blue with curved sides. In its center is a silver circle, and the entire shield border, around which the brand name is placed, is in condensed white lowercase font. However, the center circle has two wedge-shaped elements at the top and bottom, which creates a visual perception of it as a steering wheel.


Pagani Logo

Italian automobile brand Pagani is known worldwide as a manufacturer of luxury sports cars and cars with carbon fiber bodies. Founded by Horacio Pagani in 1992 in Modena, it became known for its ultra-light and fast new-generation models. The brand expressed these traits and its corporate spirit with a progressive and somewhat aggressive logo. The sharpness and brutality of the emblem lines ensured its individuality and easy memorability. On the oval silver badge is located a convex volumetric brand name. Above it, in the upper left corner, in the shape of the windshield of the car, is a sector of attractive blue gradient color, softening the overall coldness of the metalized emblem. To the right of it, convex lines formed a large letter P. The upper and lower sectors around the inscription have dotted elements reminiscent of the rivet fastening of body elements.


French cars are known all over the world for their technological perfection, exquisite design, and high quality. They are produced by dozens of companies, but the monopolists are two companies: Groupe PSA (former Peugeot Citroën) and Renault. They account for about 90% of the entire automobile industry and almost 100% of exports. The other manufacturers are mainly present in the country’s domestic market, with the exception of Bugatti, which is owned by Volkswagen France.


Bugatti Logo

The Bugatti brand of luxury supercars has a long history dating back to 1909. As far as is known, the brand was created by engineer and artist Ettore Arco Isidoro Bugatti. The peak of popularity came in the 1920s when the world saw the new Type 35 GP. This model became the record holder for the number of race wins, taking first place more than 1,500 times. After the war, the business went into decline. The situation was saved by the EB110 superfast car, which appeared in the 1980s. At the end of the century, the company was bought out by the German concern Volkswagen.


Renault Logo

Nationalization did not pass without a trace for Renault. Passing into the ownership of the state in 1945, this company received its current name and changed its direction of activity, producing the world’s first hatchback. Then, the company acquired a division of trucks (Renault Véhicules Industriels), but it was sold to the Swedish concern Aktiebolaget Volvo. Toward the end of the 20th century, financial difficulties began. To save Renault from bankruptcy, it was merged with Nissan.


Peugeot Logo

Peugeot is a bright representative of the mass market in the French car market. Moreover, the company’s model range is not limited to cars of the average price category. The lineup includes small commercial vehicles, crossovers, racing cars, and much more. In 1941, an attempt was made to create an electric car to save gasoline, but the government banned it. The company then realized its ambitions by producing the Peugeot 106 and introducing three concept cars. In the 1970s, a landmark event occurred: the automaker merged with Citroën to become part of PSA Peugeot Citroën.


Citroen Logo

Citroën, which has represented Groupe PSA since 1976, was founded in 1919. It has never changed its traditions, so from the very beginning, it produced inexpensive and high-quality cars for mass consumption: crossovers, sedans, hatchbacks, and other models. This manufacturer is also famous for its unusual approach to advertising, as for almost ten years it has used the main landmark of Paris – the Tour Eiffel Tower – as a billboard.


Aixam Logo

The French automobile brand Aixam is little known outside the country. But those familiar with the company’s products praise its offerings – miniature cars, classified in some countries as quad bikes. The company was founded in 1983 in Aix-les-Bains (Savoie). Its cars are distributed in almost all European countries, where the emblem of the brand – an enlarged bold letter A in a circle – is quite famous. The color scheme of the emblem contains the colors of the French flag – blue-white-red. The latter is a thin border of the circular element of the emblem. The white color in practical use is replaced by metallic silver, which makes the emblem attractive and memorable.


Ligier Logo

The French automaker Ligier is considered one of the gems of the domestic car industry, which is also not very well known around the world. The brand was founded in 1968 by a racing driver and rugby player, Guy Ligier, in Abrest, Allier, Auvergne, France. The brand became famous for its first sports model, the Ligier JS2. The prefix JS was a tribute to the founder’s best friend, Jo Schlesser. In 2008, the company was transformed into Ligier Group, known for its quality racing cars and microcars. The company’s logo is represented as an image of two crossed flags – the country and the starting checkered racing flag. Under them is the brand name typed in large sans-serif font with a slight slope to the right, symbolizing speed and acceleration. The letters are in the brand’s signature dark blue color.


Venturi Logo

The Venturi brand is well known to Europeans due to the high quality and luxury of its products, which are based on Porsche and Ferrari. Founded by Claude Poiret and Gerard Godefroy in 1984 in Fontvieille (Monaco), today, it produces some of the most expensive and aesthetically pleasing electric cars, having gone bankrupt in 2000 after failing to produce luxury racing cars. The brand has produced a limited edition Venturi Fétish. The company’s cars are characterized by eye-catching, sparkling designs and high performance. Like the design of the company’s products, its logo is characterized by brightness and sophistication. The main corporate color is bright red, which fills the entire space of the oval emblem with a silver border. The central element of the emblem is a figure in the form of a triangular blue shield with a light gray frame and a gray bird in the center with spread wings, reminiscent of the image of the heraldic bird phoenix with a head in the form of the sun. Above it, repeating the oval curve is the brand name inscription in gray in a specially designed elegant font.


Microcar Logo

The Microcar brand was formed as a division of Beneteau in the early 1980s. But in 2000, it became part of Ligier as a division while retaining its full production profile. The Microcar has a bright and sleek design in the shape of an elongated oval. The red color, shape, and design are reminiscent of lollipops, effectively echoing the shape of the small but bright cars in our production. The oval is arranged horizontally. Its inner space is occupied by a gray-silver inscription of the name, made in a capital font of modern design without serifs, with sharp, rounded corners. It is framed by two silver orbits.


The automobile industry in Sweden began in 1927 when Volvo produced its first passenger car. This “delay” could be due to the lack of an extensive road junction due to the difficult terrain. It also explains why 80% of the cars produced are sold abroad and not in Sweden itself. Despite this situation, there are enough local manufacturers in the country, which are in no way inferior to competitors on the international market. The most famous of them are Scania, Saab Automobile, and Volvo.


Koenigsegg Logo

The Swedish automobile industry is not limited to the mass market. The production of luxury cars is developed in this country, and one of the representatives of this segment is a private company, Koenigsegg, which produces luxury models. It specializes in powerful and fast supercars and plans to break the world speed record for production cars. The company is headquartered in the suburb of Ängelholm.


Volvo Logo

Volvo is a luxury car manufacturer from Sweden. The first model of this brand came off the assembly line in 1927. The revolutionary innovations followed one after another. Moreover, the company became famous for its cars and technological developments that provide increased driving safety. These became the basis for today’s international standards. Volvo has changed owners several times: after a short stay with Ford Motor Company, it became part of Geely Automobile Holdings Limited.


Saab Logo

SAAB has a tragic history: after 75 years in the automobile market, it went bankrupt and was closed in 2012. Its commercial success began in 1959 with the production of the famous Saab 95 station wagon. The company then became a pioneer in the field of safety, developing several technical innovations. In 2000, the company was completely absorbed by General Motors. Several unsuccessful decisions of the new owner led to financial problems for SAAB. In 2012, the brand was acquired by National Electric Vehicle Sweden and immediately discontinued.


Scania AB Logo

Scania buses and trucks are known all over the world, as this manufacturer pays attention to quality and modern technology. For a long time, the company cooperated with the Spanish company Irizar. Together, they created the Century 3000 bus model, where the body was from Irizar, and the chassis was from Scania. The company also produces engines that run on biogas, rapeseed biodiesel, and ethanol.



Swedish car manufacturer NEVS is the successor of the world-famous Saab company, having announced itself right after the venerable brand closed down. It retained some features of its predecessor but chose a different direction – the development and production of electric vehicles. The company reflected its progressiveness in its own visual appearance. Its logo is a text name of the company, made by a specially designed lowercase futuristic font of capital letters. The minimalist style, rounded corners of the letters, and softness of the stripes’ endings made it particularly attractive and memorable. An important role in creating the necessary visual perception was played by the distance between the letters, which ensured the creation of a large amount of air, giving the composition lightness and freshness.


Polestar Logo

Polestar electric cars are now known all over the world. As a product partner of the world-famous Volvo Cars Flash brand in 1996. In 2015, the brand became part of Volvo, which today is part of the Chinese concern Geely. The company’s name comes from the name of the STCC Polestar sports racing team, which founded Polestar Performance AB, which was acquired by Volvo Cars in 2015. Production of high-end electric cars began in 2017 with the introduction of a concise but sophisticated logo. The composition consists of two triangular flags. Their diagonal arrangement to the center of the image forms a quadrangular silver star in a gradient rendering. This shape creates a common symbolic image of the North Star. The futuristic nature of the execution brings something cosmic and extraterrestrial to the spirit of the image.

Lynk & Co

Lynk Co Logo

The cooperation between the Swedish and Chinese car industry culminated in the creation of a joint venture in Gothenburg – Lynk & Co in 2016. Its founders were Geely and Volvo Cars. During this time, the brand announced the creation and demonstrated concepts of three models – crossovers 01, sedans 03, and a model on the Volvo XC40 platform. The company’s emblem was designed as the logo of a fashionable modern brand. It is a text inscription – the name of the company in monochrome. The font is made in a modern geometric style without stripes on some letters. The letter “O” with a missing segment on the left side stands out. This graphic move creates the attractiveness of its combination with the neighboring letter “C,” providing visual individuality and easy memorization.


Uniti Logo

The Swedish automobile industry has been rejuvenated in a big way. It is characterized by the emergence of many young companies creating successful competition to the venerable world leaders. Among such companies is Uniti, a car brand that came out in 2016. Its mini-class digital electric city cars are characterized by a modern, highly aesthetic design and an original 2+1 seating scheme. To immediately break into the market and attract attention, the brand paid special attention to its visualization. Depth of elaboration and style distinguish its emblem. Executed in a strict black color, the logo is the text name of the company, which uses a non-standard font sans-serif, made in the style of electronic fonts. Along the entire length of the inscription, the letters are cut by a thin white stripe, which draws special attention to the inscription. This design gives the font a feeling of appearing from the distant future, which echoes the company’s main goal of introducing clients to its projects that represent the future today.


The Spanish automotive industry is less widely popular than the same industry in other European countries. This leads to the mistaken belief that such production in the country was founded by the Italians when, in 1919, the FIAT concern established its branch near Barcelona. However, the first Spanish car saw the light as early as 1904, with the appearance of the company Hispano-Suiza, whose luxury models successfully competed with the touted British Rolls-Royce in the same category for a long time. Despite the fact that the development of this type of industry in the country depended on the political situation and the domestic market could not effectively compete with foreign manufacturers, which led to the mass introduction of products of leading world brands, the history of the Spanish automobile industry deserves special attention. In addition to the previously existing, world-famous but already closed companies, the country’s car industry is now represented by a dozen recognizable brands – domestic formations and divisions of leading world concerns.



Founded with the assistance of the Italian concern Fiat by the Spanish National Industrial Institute in 1950 with a factory in Martorell, SEAT introduced its first car in 1953. The brand’s main focus is on racing models, which Spanish racers have been using since 1972. In 1990, the company fully joined the Volkswagen concern. Constantly changed the logo of the brand, which today is represented by a symbol familiar to the whole world – the letter S, the first letter of the company’s name. It is available in steel gray or metallic color with notched cutouts at the top and bottom. The top and bottom are separated and resemble two blades pointing in different directions. Under the sign is the text of the full name of the company in red color. Such execution of the logo symbolizes the constant development of the company and its striving for overall balance and stability, reflecting practicality against the background of red color as an emotional element of the composition.


Irizar Logo

In 1889, Irizar appeared on the Spanish automobile market and later became a successful bus manufacturer. The first bus was produced in 1926. Today, the company is known for modern models with internal combustion engines, electric, hybrid, and integrated. Over the years, the brand has changed its logo while maintaining its commitment to its glorious history. Today, the emblem meets all the requirements of modern rules of its formation and is a sign consisting of a symbolic image of a wheel, inside which are stylized “ir,” made with a slight slope to the right and a slight symmetrical bend. They form the semblance of spokes and are made in gray color with shadows that give the image volume. The full name of the brand is also in this style.

Tauro Sport Auto

Tauro Sport Auto Logo

In 2010, in Valladolid, a company appeared focused on the production of modern luxury sports cars. The enterprise was the result of a joint project of Spanish entrepreneurs and the British automaker. Tauro racing models are produced in small batches due to the constant need to make new cars for each model, and most of the operations are performed manually. The most famous line of the brand is the Tauro V8. Its round logo in red, black, and yellow is impressive and easy to remember. The centerpiece of the logo is the black silhouette of a heavily horned bull in a bullfighting turn in a bullfight. His figure is highlighted with a light yellow outline, which provides clarity of visual perception. The bull is depicted on a rich red background in the center of a small circle. On the black field of the outer circle in yellow letters is the brand name inscribed, separated by a floral ornament of stylized tulips.

Spania GTA

Spania GTA Logo

The full name of the Spanish manufacturer of sports racing cars is Spania GTA, founded in 1994 in Valencia – SPANIA GTA TECNOMOTIVE S.L. The founder of the company was the Spanish racer Domingo Ochoa, the creator of the GTA Motor Competition team. The most famous model was the 2005 GTA Spano car, the concept car of which was presented in 2010. It combines the best sports technology with elegance and exclusivity of design. The recognizability of the brand was ensured by the original emblem, which became a reflection of the family crest of the founder of the company. The contours of the emblem repeat the shape of the coat of arms with rounded lower corners. Its upper part on a white field depicts the heraldic figure of a black wolf, ready to jump, representing courage and strength, loyalty to the family and its values, and the ability to defend their interests. The accent element of the figure is a red tongue sticking out of the mouth. The field under it is divided into white, with the inscription of the first word of the brand name made in black and red, where the inscription GTA is applied in white. Below it are white checkered racing start flags showing the brand’s area of operation.


Tramontana Logo

Spanish atelier Tramontana was founded in 1995 by Josep Rubau in Barcelona (Catalonia). It owns the registered trademark of the same name – Tramontana. The company aimed to revive the classic Spanish car industry of the last century in the field of sports models while doing away with traditionalism. In 2005, the brand presented its most famous car – the Tramontana Car. The new family of supercars is assembled by hand in small series. The brand’s logo fully corresponds to the spirit of the brand, reflecting its main goals and objectives. The black oval has a figure resembling a mathematical symbol of infinity and, at the same time, echoes the adopted stylized image of a race track. A departure from traditionalism in visualization, a symbolic demonstration of the desire for constant development, and the main focus of production are reflected in this emblem.


Aspid Logo

The make and model of the Spanish sports car from the consulting group IFR – Aspid – was first introduced in 2008. It was intended as a way for the manufacturer to showcase its capabilities and available technology. The name was chosen in honor of a small and fast snake, which became particularly famous after it was used to kill the Egyptian queen Cleopatra. Thus, the manufacturer decided to express its main task – despite its small fame- to be able to beat the most famous leaders of the world’s automobile industry. This name became the basis for the creation of the original round emblem of the brand, the contours of which are made in gray, and the inner part – in sandy yellow, which refers the viewer to the sands of the habitat of eukaryotes. On this background, in black strokes, is the head of a snake with its mouth open and tongue out at the moment of attack. Underneath it, in black modern lowercase font with a slight slant to the right, is the brand name.


Benimar Logo

Appearing in 1974, the Spanish automaker Benimar showed its debut project four years later. The name of the company consisted of two words – the first letters of the name of the town where the brand was founded – Benicarló, Castellone, and an indication of its coastal location – Mar. In 1984, the company changed its name to Ocarsa. In 2002, it became part of the Trigano company, becoming a subsidiary. Its motorhome immediately became the leader in this segment in 1978. This type of vehicle, like the company’s caravans, is particularly sought after today. The emblem of the brand is in the form of a text mark – the name. A round sans-serif font was chosen, such as Blippo Std Black by Linotype, the structure of which makes it easy to remember the name. The roundness of the letters echoes the smoothness and roundness of the shapes created by the car brand.


Hurtan Logo

Hurtan car brand was born thanks to the desire of its founder, Juan Hurtado Gonzalez, to realize his dream – to create a modern sports car in retro style. The first car was born in the early 80s of the last century, and it turned out to be very successful. During this wave, the founder created the company Hurtan Desarrollos SL. Its first model, the Albaycín T2, appeared in 1992. Today, the brand is located in Granada, producing electric cars, among other things. The emblem of the brand consists of a combination of a letter symbol and the brand name. The sign is simultaneously the first letter of the name – H. The upper part of the left leg of the letter and the lower part of the right leg are half arcs, which form the visual unity of the composition. Emphasis on unity is also made with the help of links between each letter of the name.


Cupra Logo

Cupra is a trademark of the Catalan company SEAT Sport of Abrera, which was created in 1985 as an additional sports division of the brand, now part of the Volkswagen Group. The company produces cars for rally and sports racing. In 2018, the brand was renamed Cupra, gaining full independence and starting to produce hybrid cars. The name became a combination of two words – Cup and Racing. Its logo was the company’s name in Swell Type’s Hyperspace Race Extended Heavy font, stretched horizontally. The emblem is represented by a unique sign of a complex shape, actually forming a new corporate style of the renewed brand in the spirit of Marvel or Transformers symbols.


Hispano-Suiza Logo

Hispano-Suiza, a joint venture between Spanish entrepreneur Juan Castro and Swiss engineer Damian Matheu, was founded in 1904 in Barcelona (Spain). Until 1914, the brand stood out primarily for its luxury cars, which continued after the war. In 1944, the company became part of ENASA, refocusing on aerospace. An attempt to return to car production was made in 2010 and 2019. The brand established itself through the high-quality and stylish design of its cars, which ensured that its logo was recognized worldwide. The emblem reflected the brand’s aviation focus. It was a stylized symbol of a rotating propeller with open gray bird’s wings departing from it and a round white element in the center. In the background was a red oval with a yellow stripe to the center, the color of the Spanish flag, with a white Swiss cross in a gray outline at the bottom.


Pegaso Logo

Founded in 1946 in Barcelona, the Spanish automobile brand Pegaso, which was the sports division of Enasa, ceased to exist in 1994, merging with Iveco. In addition to the sports division, it produced tractors and armored cars, trucks, and omnibuses. At the old Hispano-Suiza plant. The automaker’s logo was characterized by original design and memorability. The silhouette of a black horse in a jump, with a developing mane and tail, stretched horizontally and breaking the black circle, closing it, was known all over the world. The emblem reflected one of the main goals of the brand – the desire to enter the international market, providing the production of machinery, the strength, power, and nobility of which was symbolized by the silhouette of a proud and freedom-loving animal.


Abadal Logo

In 1912, in Barcelona (Spain), a new brand of cars appeared – Abadal, founded by Francisco Abadal – a famous Spanish racer. The brand bought cars “Imperia” in Belgium and sold them under its own brand. Having bought a local branch of Buick in 1916, the brand began to produce its own models, equipping them with power units of this manufacturer. After the First World War, the brand resumed production. One of the most famous models was the Imperia-Abadal. The beginning of Imperia’s cooperation with General Motors led to the decline of the brand, which closed in 1930. Its emblem was a triangular heraldic shield with the sides bent outward. Its field was divided into three stripes and made according to the rules of application of colors on the Spanish national flag – in the red-yellow-cranes. In its upper part, repeating the bend of the arc, the name of the company was written in white rounded-convex font. In the central part, between two curved white dashes, there was a Y sign, under which was the Cia symbol, with the last two letters inside the first letter and the underline inside the last letter. The shield had a contrasting yellow border with black lines.

Other European Countries

Germany, Italy, Great Britain, France, and Sweden are not the only European countries with a developed automobile industry. Of course, they lead the world market, but other countries also bet on the automotive industry. Moreover, many brands belong to well-known German concerns, so they have every chance to stay afloat. For example, Czech Škoda Auto and Spanish SEAT are part of the Volkswagen concern.


Skoda Auto Logo

Škoda is one of the oldest and largest car manufacturers in the Czech Republic. It was established in 1925, but its predecessor, Laurin & Klement, began operations as early as the mid-19th century. Škoda became a resounding success after the Volkswagen concern took an interest in it. Becoming part of the German concern, the Czech manufacturer released its most famous novelty, Octavia.


Lada Logo

The automobile brand Lada was founded by the Central Committee of the Communist Party of the Soviet Union and has been owned by AvtoVAZ since the Soviet Union. The main plant is located in Togliatti and was built jointly with the FIAT concern. The automaker has a wide model range of all-terrain and front-wheel drive cars. The latter include the Priopa, Kalina, and Samara families.


McLaren Logo

McLaren is the flagship brand of McLaren Automotive Limited. Designers developed a logo for it, combining black lettering with a wide red arc, similar to an inverted swoosh.


Lotus Logo

The Lotus sports car company was founded in 1952. It uses a logo in the form of a yellow circle with a monogram of the letters “A,” “B,” and two “C.” All elements are inside a dark triangle with rounded corners above the bright yellow word “LOTUS.”

10 Most Popular European Car Brands in the U.S.

Despite the developed automobile industry inside the country, many European brands are in demand in the United States. Moreover, Americans buy imported cars in various segments – from mass market to premium. The best-selling car remains the German Mercedes-Benz, which attracts the attention of luxury connoisseurs. In second place is BMW, which is also a luxury brand from Germany. It managed to overtake Volkswagen, which is focused on the consumer class.

What is the best European car brand?

The best car brands in Europe are Porsche (Germany), Mercedes-Benz (Germany), Maserati (Italy), Lamborghini (Italy), Jaguar (UK), Ferrari (Italy), BMW (Germany), Bentley (UK), Aston Martin ( Great Britain), Audi (Germany).

What are European luxury cars?

This category includes luxury cars made in Europe. They are distinguished by a high degree of safety and maximum comfort. Luxury car brands include Audi, BMW, Mercedes-Benz and Porsche from Germany, Mini, Jaguar, Land Rover, McLaren and Aston Martin from the UK, Alfa Romeo from Italy, Bugatti from France, Volvo and Koenigsegg from Sweden.