Betano, a major digital gaming and sports betting platform, has launched a new brand identity designed by London-based agency Nomad. The redesign features a bold, modern logo that reflects the platform’s energy and excitement. As Betano continues to expand globally, especially in Europe and Brazil, this new look aims to strengthen its presence in the market while staying true to its fast-paced offerings.
The most noticeable change is the transformation of the logo. The previous design, while recognizable, was somewhat abstract. The new logo features a bold, italic sans-serif font with a unique twist: the letter “B” incorporates a lightning bolt, symbolizing the platform’s fast payouts and live updates. This element captures the excitement and high energy of the betting experience and highlights Betano’s ability to keep up with real-time events, fitting well within the iGaming industry.
The lightning bolt within the “B” adds movement and excitement to the wordmark. Its sharp angles and dynamic curves contrast with the clean lines of the rest of the text, drawing attention while remaining readable. The design, based on the Chap font, brings a playful flow through the letters “e” and “a,” balancing the boldness of the “B” and creating a cohesive and memorable logo.
The color palette, featuring a vibrant red background with white typography, enhances the sense of urgency and passion. The strong contrast between the white wordmark and red background ensures visibility and recognition, whether displayed digitally, in sponsorships, or on physical branding materials.
The new identity provides flexibility, with the lightning bolt “B” as a standalone icon. This allows the symbol to be used across various platforms, including mobile apps and social media, offering versatility in how the brand is presented in different markets.
Along with the logo, the refreshed identity includes illustrations by Ed McGowan. These illustrations bring the casino and sportsbook symbols to life, creating an immersive environment where players and characters interact. This helps the brand stand out from competitors who use more generic imagery.