Chelsea Logo

Chelsea LogoChelsea Logo PNG

The Chelsea logo is a tribute to the city’s glorious history, but the modern design speaks to the football team’s commitment to progress. A striking combination of present and past blended into one emblem to show the rethinking of tradition.

Chelsea: Brand overview

Founded: 10 March 1905
Founder: Todd Boehly, Clearlake Capital, Hansjörg Wyss, Mark Walter
Fulham, London, England

Chelsea was based in 1905. The first emblem of the club was a collective image of the British army veterans with medals on their chests. It was the logo of the Royal Hospital of Chelsea. It was not put on the form but appeared on the first match programs. So the club was nicknamed “The Pensioners.”

The fate of the club name was determined in 1905 in the pub “The Butcher’s Knife.” There were other options, such as “Stamford Bridge,” as they later named the stadium of the Kensington and FC London teams. Nevertheless, executives decided to save the name of the London district, where Mark Twain and Oscar Wilde lived, and where the club was based.

Meaning and History

Chelsea Logo History

The history of the Chelsea club is very rich and long. Chelsea football remains at the highest level in the world. This fact is known to everyone. The Chelsea logo is well recognized in England and throughout Europe, as the club has many world-class awards. It is an integral part of the team.

Chelsea FC emblems have changed repeatedly, adapting to the fashion and tastes of the fans. Most of them depict a lion. This is a relatively late idea – it was presented only half a century after the club’s foundation.

By the middle of the 20th century, both the fans and the club’s management were tired of the old nickname “The Pensioners.” In 1952, manager Ted Drake decided that the emblem should be associated with the team’s new blue lion symbol. In a year, a renowned blue lion appeared in the blue circle. Besides, it was done in the original color of the Royal Blue club. The flowers depicted on the Chelsea Football Club logo and befitting on the emblem of the England team symbolize the country. The soccer ball is the symbol of the game. In the 1960-the 1970s, after victories in the Cup of the country (England), stars and cups were periodically added to the emblem.

What is Chelsea?

Chelsea – a football club located in West London. It is renowned for its victories in major European tournaments and successes in the Champions League. The club’s history began in 1905 when Gus Mears decided to use his stadium instead of renting it out.

1905 – 1952

Chelsea Logo 1905-1952

The first logo depicts a man in an army headdress with a “CH” inscription. Four medals adorn its shape. The image was borrowed from the coat of arms of Royal Hospital Chelsea, where veterans of the British army were treated. The graphics are simple, without detail. The palette is white and blue.

Along with the first emblem, its alternative version was a military man inside a blue ring stylized as a belt. The picture is made in color and contains the club’s full name: “Chelsea Football Club.”

1952 – 1953

Chelsea Logo 1952-1953

In the middle of the 20th century, the team replaced the old symbolism. Ted Drake’s manager proposed a temporary solution in anticipation of the final logo. The intermediate version included a monogram of the letters “C,” “F,” “C” against the background of a blue shield with white contours.

1953 – 1986

Chelsea Logo 1953-1986

In 1953, the new emblem was finally completed. The blue lion standing on its hind legs was taken from the family coat of arms of the then head of the Earl Cadogan club. A lion holds a staff – the same as that of Westminster Abbot. Three Scarlet roses of Lancaster symbolize England and two goals – a commitment to football. The blue ring around the animal represents the coat of arms of the London Chelsea area.

1986 – 1995

Chelsea Logo 1986-1995

In 1986, Ken Bates, the team’s new owner, simplified and modernized the logo. The red lion is inside the white lettering “CFC” blue circle.

1995 – 1997

Chelsea Logo 1995-1997

The circle on the logo has disappeared. Blue letters stand out brightly on a white background. The lion is yellow, with the same blue contours.

1997 – 1999

Chelsea Logo 1997-1999

The emblem of 1986 is returned. The only difference is that the lion is surrounded by yellow stripes, not red.

1999 – 2003

Chelsea Logo 1999-2003

Designers again removed the circle on the logo. The lion turned white and blue, with distinctly outlined shapes.

2003 – 2005

Chelsea Logo 2003-2005

With the arrival of Roman Abramovich, the club returned the 1986 logo, leaving a white lion. The primary color is close to blue.

2005 – 2006

Chelsea Logo 2005-2006

Chelsea FC marked the centenary with a new logo. This is a modernized version of the 1950s club badge. It differs from the original in the arrangement of elements. Balls and flowers are on the sides, the word “Chelsea” – on top, inside the blue ring, “Football Club” – below. The inscription “100 Years Centenary 1905-2005” appeared golden. The figure of a lion is surrounded by shadows that create a 3D effect.

2006 – today

Chelsea Logo 2006-present

The club left an anniversary logo, removing only the inscription outside the ring. Soccer balls and roses are red, as on the emblem of 1953. The contours are golden-orange – darker than in the previous version.

Font and Colors

Chelsea Emblem

Creating a celebratory emblem in honor of the team’s centennial, the current logo was born. True, the primary basis for both versions was a graphic sign from 1953-1986, which depicted the main symbols of the country, city, and local aristocrats.

The classic elements of the club’s visual identity have survived to this day: a blue lion is taken from the coat of arms of the Earl Cadogan family, the same blue ring as on the Chelsea coat of arms, two Red Rose of Lancaster representing England, and a staff reminiscent of the Westminster Abbot pastoral staff. The only “football” signs that still allow the drawing to be identified as the emblem of a sports organization are two balls at the edges.

Chelsea Symbol

The Chelsea FC logo’s designers used a sans-serif font for the inscriptions, similar to the Peignot Bold. This typeface was created in 1937 for the Deberny & Peignot foundry. Its author is the renowned typographer, lithographer, and painter Adolphe Mouron Cassandre.

The color scheme was selected by specialists who were able to highlight blue and make it so that it does not interfere with the emblem’s visual perception. They combined the base color with white, red, yellow-gold, and gray. Moreover, the heraldic lion’s image contains several shades, due to which the designers managed to achieve a slight 3D effect.

Chelsea color codes

Blue Hex color: #034694
RGB: 3 70 148
CMYK: 100 83 10 1
Pantone: PMS 7687 C
Red Hex color: #ee242c
RGB: 238 36 44
CMYK: 0 98 91 0
Pantone: PMS 1788 C
Gold Hex color: #dba111
RGB: 219 161 17
CMYK: 15 37 100 1
Pantone: PMS 7555 C
Light Blue Hex color: #6a7ab5
RGB: 106 122 181
CMYK: 64 51 4 0
Pantone: PMS 2115 C
Gray Hex color: #d1d3d4
RGB: 209 211 212
CMYK: 17 12 12 0
Pantone: PMS 427 C