PSG Logo

PSG Logo

The PSG club identity, the logo of the soccer team, reflects its history and the history of its glorious victories. The modern emblem symbolizes the team’s commitment to its city and its desire to constantly improve its achievements and meet the expectations of its fans.

PSG: Brand overview

Founded: 12 August 1970
Founder: Qatar Sports Investments
Paris, France
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It is impossible to imagine Paris without football. In far 1897, the French capital had quite a lot of football clubs. Later, there were two teams, RCF Paris and Red Star Saint-Ouen, that glorified Paris. However, in 1970 two clubs (FC Paris and Stade Saint-Germain FC) joined and created a new team called Paris Saint-Germain or just PSG. In such great cities as Paris, the residents were tired of waiting for remarkable victories at the club level. Therefore, after gathering 20,000 signatures of Parisians, Guy Cresan, Fernand Sastre, Pierre-Etienne Guyot, and Henri Patrell began to form the club. May 30, 1970, the Football Federation of France enrolled PSG in the second division of the championship.

Meaning and History

PSG Logo History

A blue ball and a red boat, the symbol of Paris that was placed on one of the hexagons, represented the first emblem of PSG in 1970-1972. Also, there was an inscription “Paris St. Germain Football Club” made in large red letters and placed under the ball.

In 1972, the first version reserved the Paris FK club, only transferring the lower signature. Paris Saint-Germain designed a new emblem, which now can surely be regarded as historical.

The red Eiffel Tower, depicted on a blue background with a white framing, was the basis of the logo. Also, there was a cradle with a lily, placed at the tower’s bottom, as the sign of the team’s origin from Saint-Germain-en-Laye, where the castle is located. The mansion often served as the residence of the French monarchs, where the young heirs of the royal throne lived and were brought up.

This version of the emblem existed until 1982 and also reappeared in 1990-1992. From 1982 to 1990, the official logo had a similar image, depicted on a dark blue background, and with the silhouette of the Park De Prens stadium below.

In 1992, the emblem was radically changed. Having lost all the former attributes, the logo turned into three rectangles, inserted with the letters P, S, and G. A decoding “Paris Saint-Germain” was designed below.

PSG symbol

Such a risky change of the emblem was a bold PR-move of the club’s management and Canal +, the TV company that owned the club at that time. Under the influence of the fans’ discontent, this PSG logo soon lost its official status, although it has sometimes been used for advertising purposes.

In 1996, the modified PSG logo version was returned. In particular, the date of birth of the club was added at the bottom – 1970. In 2002, dark blue became the predominant color again.

Along with logos, sometimes, the official team’s uniforms were accompanied by serious protests from fans. For example, in 2001 fans, who did not like some another palette (beige-lilac), called the owners of subscriptions for boycotting home matches. The club’s management and the sponsors did not agree to the concessions, and the discontent of the fans subsided soon.

The inscription Paris on the current PSG logo (officially formed in 2013) is made in a much larger font. Saint-Germain, having kept the old format, moved to the logo bottom. The reason is the Qatar owners of “PSG” (who bought a controlling stake in May 2011) to emphasize the club’s capital nature by minimizing the links to Saint-Germain-en-Laye.

PSG emblem

In addition to the fact that in the PSG logo, the color scheme of the French flag is recreated, it is also a reminder of the club’s colors, the merger of which was formed by “PSG.” Blue and red are the colors of the Paris city flag and the “Paris FK.” White is the color of the T-shirts of the club Stade Saint-Germain from Saint-Germain-en-Laye, north of the capital.

The main element of the logo is a stylized image of the famous Eiffel Tower. The new version has a three-dimensional effect, which, according to the plan, should be associated with the red pulsating heart.

The heraldic lily (fleur de lys) image is a symbol of royal power in France. In the new version of the club, the flower became larger and was painted in gold color, not in white. With it, “PSG” won the “gold” of France’s championship in a couple of months. It was the first time in 19 years.

In the new version of the PSG emblem, there was no place for the previously unchanged cradle, which is considered to be an urban symbol of Saint-Germain-en-Laye, where the famous “Sun King” Louis XIV was born. The date of the club’s creation (1970) is no longer depicted on the emblem. It is explained the next way, “PSG is the trend with no time measures.”

1970 – 1972

PSG Logo 1970-1972

1972 – 1982

PSG Logo 1972-1982

1982 – 1990

PSG Logo 1982-1990

1986 – 1987

PSG Logo 1986-1987

1992 – 1996

PSG Logo 1992-1996

1996 – 2002

PSG Logo 1996-2002

2002 – 2013

PSG Logo 2002-2013

2013 – today

PSG Logo 2013-present

Font and Colors of the Emblem

PSG color codes

Indigo Dye Hex color: #004170
RGB: 0 65 112
CMYK: 100 42 0 56
Pantone: PMS 541 C
Maximum Red Hex color: #da291c
RGB: 218 41 28
CMYK: 0 81 87 15
Pantone: PMS Bright Red C
Satin Sheen Gold Hex color: #ceab5d
RGB: 63 194 204
CMYK: 60 0 23 0
Pantone: PMS 7407 C