PSG Logo


The club style of PSG, the football team’s logo, reflects its history and the story of its glorious victories. The modern emblem symbolizes the team’s commitment to their city and the desire to constantly improve their achievements and meet the expectations of their fans.

PSG: Brand overview

Founded:12 August 1970
Founder:Qatar Sports Investments
Paris, France
One cannot imagine Paris without football. Back in 1897, there were quite a few football clubs in the capital of France. Later, Paris was glorified by two teams – RCF Paris and Red Star Saint-Ouen. However, in 1970, two clubs (FC Paris and Stade Saint-Germain FC) merged and created a new team called Paris Saint-Germain, or simply PSG. In great cities like Paris, residents were tired of waiting for bright victories at the club level. Therefore, having collected 20,000 signatures from Parisians, Guy Creson, Fernand Sastre, Pierre-Etienne Guyot, and Henri Patrelle began to create the club. On May 30, 1970, the French Football Federation enrolled PSG in the second division of the championship.

Meaning and History

PSG Logo History

Paris Saint-Germain F.C. seems like a teenager compared to other famous football clubs: it has recently turned just 50 years old. But during this time, it radically changed its image, creating a modern three-dimensional logo with the Eiffel Tower depicted in a blue circle. This iconic structure symbolizes Paris. At its base proudly stands a golden fleur-de-lis, which was borrowed from the coat of arms of Saint-Germain-en-Laye. It used to be combined with a cradle, hinting that King Louis XIV was born in this city. That is, PSG’s visual identification goes beyond football, as the emblem only resembles a ball in shape, but in meaning, it is connected with the team’s historical heritage.

What is PSG?

PSG (short for “Paris Saint-Germain”) is a professional football club from France, competing in Ligue 1. Founded in 1970, the team gradually became a leader in domestic football. The most successful team in the country has earned over 40 prestigious awards and numerous titles. The team plays its home matches at the Parc des Princes stadium.

1970 – 1972

PSG Logo 1970

A blue ball and a red boat, a symbol of Paris, placed on one of the hexagons, represented PSG’s first emblem from 1970 to 1972. Also, under the ball was the inscription “Paris St. Germain Football Club,” executed in large red letters.

1972 – 1982

PSG Logo 1972

In 1972, the first version was retained by the Paris FK club, transferring only the lower inscription. “Paris Saint-Germain” developed a new emblem, which can now confidently be considered historical.

The basis of the emblem was a red Eiffel Tower depicted on a blue background with white framing. Moreover, a cradle with a lily was placed at the base of the tower – a sign of the team’s origin from Saint-Germain-en-Laye, where the castle is located. The mansion often served as a residence for French monarchs, where young heirs to the royal throne lived and were brought up. This version of the emblem lasted until 1982 and reappeared in 1990-1992.

1982 – 1990

PSG Logo 1982

From 1982 to 1990, the “Parc des Princes” emblem was used. Artists presented the club’s football stadium as a large black and white ring with protrusions, attempting to convey the real shape of the building. Meanwhile, the iconic red-blue badge with the Eiffel Tower did not disappear – it hung right above the stadium, hinting at the superiority of Paris Saint-Germain F.C.

1990 – 1992

PSG Logo 1990

In the early 1990s, the PSG emblem created in 1972 returned. This version was the same as the original, but the developers removed Parc des Princes.

1992 – 1996

PSG Logo 1992

In 1992, the emblem was radically changed. Stripped of all previous attributes, the logo turned into three rectangles, into which the letters P, S, and G were inserted. Below was developed the decryption “Paris Saint-Germain.”

Such a risky emblem change was a bold PR move by the club’s management and Canal +, which owned the club at the time. Influenced by the dissatisfaction of fans, the PSG emblem soon lost its official status, although it was sometimes used for advertising purposes.

1996 – 2002

PSG Logo 1996

The public did not receive the emblem created by Etienne Robial in 1992. In the mid-1990s, protesting fans got their way: the football club restored the iconic badge with the Eiffel Tower, fleur-de-lis, and cradle, symbolizing the birth of King Louis XIV in Saint-Germain-en-Laye. At the same time, designers went even further, adding a wide white ring with a blue contour and the inscription “PARIS SAINT-GERMAIN.” The upper half was occupied by the phrase in the form of an arch, and at the very bottom was written the founding year of PSG: 1970. In the version used until 2002, the colors had a purplish hue.

2002 – 2010

PSG Logo 2002

In 2002, the logo was updated, reflected in the palette: blue became darker and more saturated, and red acquired a bright scarlet hue. At the same time, the outlines and inscriptions were repainted in white. The designers had to make the ring frame blue so that the text readability did not deteriorate. Reducing the distance between the letters increased the compactness of the phrase “PARIS SAINT-GERMAIN.” But the font remained virtually unchanged: the football club’s name and its founding year continued to use bold geometric serifs. However, artists improved the shape of the fleur-de-lis, giving it a refined appearance.

2010 – 2011

PSG Logo 2010

In 2010, PSG turned 40 years old. To celebrate this event, the sports organization complemented its iconic logo with a golden border of four semi-circles on the right and left, two on each side. In each pair, the outer arc was wide, and the inner one was narrow. The semi-circle at the top had the inscription “40 ANS,” indicating the club’s age. And at the bottom appeared the number “2010” – the year when FC Paris Saint-Germain reached its fortieth anniversary.

2011 – 2013

PSG Logo 2011

2011 marked the return of the old emblem, used until the temporary jubilee version of the logo. But in less than two years, the football organization updated its identity.

2013 – today

PSG Logo

The word Paris on the current PSG logo (officially formed in 2013) is made in a much larger font. Saint-Germain, keeping the old format, moved to the bottom part of the logo. The reason is the desire of PSG’s Qatari owners (who bought the controlling stake in May 2011) to emphasize the club’s capital nature, minimizing the connection with Saint-Germain-en-Laye.

In addition to the PSG logo recreating the color palette of the French flag, it also reminds us of the colors of the clubs whose merger formed PSG. Blue and red are the colors of the city of Paris flag and “Paris FC.” White is the color of the “Stade Saint-Germain” club’s shirts from Saint-Germain-en-Laye, north of the capital.

The main element of the logo is a stylized image of the famous Eiffel Tower. The new version has a three-dimensional effect, which, by design, should be associated with a red pulsating heart.

The heraldic image of the lily (fleur de lys) is a symbol of royal power in France. In the new club version, the flower became larger and was painted not white but golden. With it, PSG won the “gold” of the French championship a few months later. This happened for the first time in 19 years.

In the new version of the PSG emblem, there was no place for the previously constant cradle, considered a city symbol of Saint-Germain-en-Laye, where the famous “sun king” Louis XIV was born. The club’s founding date (1970) is no longer depicted on the emblem. It’s explained this way: “PSG is a trend without a measure of time.”

PSG: Interesting Facts

Paris Saint-Germain Football Club, or PSG, is a famous soccer team from Paris, France. They play in the top French league and are known around the world.

  1. Starting Out: PSG was created in 1970 by combining two teams. Even though it’s younger than many big teams in Europe, PSG quickly became one of the best teams in France.
  2. Their Stadium: Since 1974, they’ve played at Parc des Princes, a big stadium in Paris that can hold more than 47,000 fans. It’s a place full of energy when there’s a game.
  3. Winning A Lot in France: PSG has won the French league many times and many French Cup competitions, making it one of the top teams in France.
  4. New Owners: In 2011, a group from Qatar bought PSG, which started a new period for the team. They spent a lot of money to bring in some of the best players in the world.
  5. Famous Players: Thanks to the money they could spend, PSG has had some of the world’s top players, like Zlatan Ibrahimović, Neymar Jr., Kylian Mbappé, and Lionel Messi.
  6. Chasing a Big European Trophy: PSG has done well in France but is still trying to win the UEFA Champions League, the biggest club competition in Europe. They got close in the 2019-2020 season by reaching the finals.
  7. Cool Partnerships: PSG works with fashion brands, artists, and esports teams, which helps make it known not just as a soccer team but also as a popular brand worldwide.
  8. Training Young Players: Besides having famous players, PSG also focuses on training young players in its academy, many of whom become great players.
  9. Loyal Fans: PSG’s fans, called “Ultras,” are passionate and support their team loudly, making games exciting.
  10. Helping the Community: PSG does much good work outside of soccer, like helping kids and communities through their foundation.

PSG has quickly become a big name in soccer. It is known for winning, having some of the best players, and doing cool things outside soccer.

Font and Colors

PSG emblem

In 2013, designers changed the font to highlight the separate word “PARIS” and position the PSG sports club as a global brand. Now, it’s written in large, bold letters with clear angles and smooth curves. For “SAINT-GERMAIN,” on the contrary, a thin font of a reduced size was chosen. Both parts of the inscription unite the upper case and the absence of serifs.

The emblem uses the national colors of France: red, white, and blue. They appeared during the French Revolution of 1789-1799 and are now depicted on the country’s official flag. Designers adorned the PSG graphic sign with a radial gradient to make it look voluminous and colorful. Meanwhile, its light center is shifted to the top left corner – this makes the logo seem more dynamic. The only element that stands out from the general palette is the golden fleur-de-lis. Artists made the fleur-de-lis so noticeable because it’s an important symbol of the city of Saint-Germain-en-Laye.

PSG color codes

Indigo DyeHex color:#004170
RGB:0 65 112
CMYK:100 42 0 56
Pantone:PMS 541 C
Maximum RedHex color:#da291c
RGB:218 41 28
CMYK:0 81 87 15
Pantone:PMS Bright Red C
Satin Sheen GoldHex color:#ceab5d
RGB:63 194 204
CMYK:60 0 23 0
Pantone:PMS 7407 C