HDY Everyday Rent A Car, a company known for offering a wide range of vehicles and focusing on customer service, recently rebranded to update its look and better fit current market trends. The new design reflects the brand’s growth while staying true to its core values of accessibility, comfort, and service, now with a more modern image.
The new logo marks a major change from the old one. The previous logo used sharp, angular letters to convey strength and simplicity, but it had become outdated, prompting the need for something new.
The updated logo is more inviting, reflecting the ease of renting a car. The word “everyday” is in a softer, rounded font, emphasizing comfort and simplicity. This change in style gives the brand a more friendly and approachable feel, highlighting HDY Everyday’s dedication to making the rental process easy and enjoyable.
The “HDY” part of the logo has been refreshed. It keeps its symbolic meaning but with a less rigid design, enhancing the overall sense of ease and flexibility, which are key aspects of the company’s services. The tagline “rent a car” under the main logo communicates the company’s purpose to customers.
Color plays an important role in this rebrand, too. The main red color remains to ensure brand recognition, but it’s now a brighter, more energetic shade. This and the updated typography give the logo a modern and eye-catching look.
This rebrand isn’t just about visuals—it signals HDY Everyday’s readiness for growth. The new identity shows the company’s dedication to providing easy-to-access, customer-centered services while staying competitive in the car rental industry.
