Soundboks is a Danish company creating portable speaker systems capable of throwing a powerful party anywhere. Their speakers have become famous for their loud sound, mobility, and the ability to withstand even the most active conditions. The key feature of Soundboks is its replaceable battery and wireless connectivity between speakers, allowing users to create a real concert in any location.
The company introduced an updated visual style to emphasize a new approach to the brand. The brand wants to be more part of youth culture and lifestyle than just a tech company. Their new campaign, “Own The Party,” reflects exactly that; it shows how vibrant people use the speakers to create their festive atmosphere, independent of standards and rules.
The first logo was italicized, as if ready to take off and hit the road, but this approach created the impression of a sports brand. The new version eliminated the strong tilt, becoming stable and confident. The typography has become stronger and simpler, remaining dynamic without excessive speed.
An interesting symbol highlighting the logo is the small sharp element in the letter “N.” This detail creates patterns and animations, giving the brand’s design an unusual effect. Although this element is debatable, within animations, it creates vibrant and fashionable graphics suitable for the target audience.
The selected font, Base Neue, emphasizes Soundboks’ youthful character. It harmoniously combines with the logo, enhancing the liveliness of the brand image. The new design targets a party-loving and music-oriented audience, making the brand relatable to those who enjoy nightlife and loud music.
The update helped the company appear bolder and more fashionable than before, clearly conveying the idea of its mission to allow everyone to throw a party wherever they wish.
