After fifteen years of working with an alternative view of the real estate market, Fantastic Frank has unveiled a major brand update. The new image was created in collaboration with the design studio Grebban and reflects Scandinavian minimalism through a warm color environment, contrasting combinations, and accents. The refreshed identity more accurately conveys the company’s creative nature and the journey from a local project to an international presence.
Fantastic Frank was founded in 2010 in Stockholm to break the established rules of a real estate market accustomed to uniform visual techniques and template-based property presentations. The company was the first to give photographers and stylists full creative freedom, turning real estate photography into an independent artistic process. Over time, the brand came to be seen as a new brokerage model in which design and originality carry as much weight as square footage.
Marketing Director Margarita Kradjian noted that Fantastic Frank has always followed its own path, and the updated identity reflects the brand’s growth without abandoning its inner essence. According to her, curiosity and boldness have been preserved in the new image, taking on a more mature and expansive form.
The identity retains the minimalist foundation characteristic of Fantastic Frank, while gaining additional depth through distinctive solutions and warm tones inspired by Scandinavian nature. The logo was also redesigned. The form became simpler and more restrained, unnecessary lines were removed, and new proportions gave the mark greater plastic strength. The color system moved beyond a strictly black-and-white approach, expanding to include shades that enhance the sense of a lived-in environment.
The updates are also reflected in the redesigned company website. The platform places greater emphasis on architects’ work and highlights properties with a strong design component, which form the core of the Fantastic Frank portfolio.
Creative Director and co-founder of Grebban, Emil Ahdrian, noted that Fantastic Frank has long stood out for its cohesive, memorable style. According to him, the key task of the update was to create an image that combines boldness and calm, living energy and a sense of timelessness.
The company is entering a new phase of international development, continuing to reshape perceptions of real estate and strengthen the brand’s position through a creative approach.
