Figma, the collaborative design platform, recently unveiled a refreshed brand identity that builds on its design-first approach. The update reflects its growth into a tool used by designers, product managers, developers, marketers, and strategists. Known for transforming real-time collaboration on design files, Figma has expanded its offerings with products like FigJam for brainstorming, Slides for presentations, and Dev Mode for turning designs into code. The new identity emphasizes innovation and inclusivity in the design process.
At the heart of the rebrand is the “build by design” concept, which broadens the idea of design from just a skill to being a foundation for innovation. It highlights that everyone contributes to the design process through ideation, product creation, or refining details. The updated visual identity focuses on collaboration and collective creativity.
The new logo stays true to the original, featuring colorful geometric shapes forming the letter “F,” but with slight tweaks to enhance contrast and vibrancy, especially in the green and purple hues. These adjustments give the logo a fresher, more energetic look while maintaining the brand’s recognizable core. The “F” shape continues to represent collaboration and creativity.
One of the most noticeable changes is the wordmark set in Figma Sans as a custom typeface. The previous geometric sans-serif has been replaced with a more refined option, giving the wordmark a cleaner, more sophisticated appearance. The custom font is designed to work seamlessly across digital and physical applications, ensuring both readability and visual appeal.
The rebrand introduces new visual elements that reflect Figma’s flexibility and creativity. The in-house Brand Studio developed a system of modular shapes that can be animated to represent different stages of the creative process. This adaptable system is used across various platforms, from user interfaces to marketing materials, showcasing how ideas evolve through collaboration.
Another key change is the updated color palette. Figma now uses a broader range of colors, including vibrant neons, earthy tones, and strong primary shades, to give its brand a fresh, modern feel. While the color tweaks in the logo are subtle, they’re more prominent in other brand assets, highlighting Figma’s playful and innovative spirit.
The refreshed identity underscores Figma’s commitment to inclusivity, innovation, and craftsmanship while keeping the playful yet professional tone that users expect.
