Desbrava, a Brazilian beer company known for its gluten-free craft beer, has introduced a new logo and branding. This rebranding reflects the company’s growing ambitions and commitment to expanding its market presence, aligning with its tagline “Sem Glúten & Sem Fronteiras” (Gluten-Free & Without Borders).
The new logo features a minimalist design focused on typography. The company name appears in bold, uppercase letters, giving it a strong, confident look that is visually striking and easy to remember. The black color emphasizes the brand’s reliability and commitment to quality.
Above the name, a small, wavy black line resembles a flag, symbolizing the brand’s spirit of exploration and innovation. This element connects to Desbrava’s identity of venturing into new territories, particularly in offering unique gluten-free beer options.
Beneath the name, the tagline “Sem Glúten & Sem Fronteiras” highlights the key features of the product, emphasizing its gluten-free nature and the company’s goal of pushing boundaries, both in terms of taste and market reach. This reflects the brand’s dedication to inclusivity, appealing to those seeking high-quality beer without dietary restrictions.
The overall design is modern and clean, with strong geometric lines and a simple layout, giving the logo a contemporary feel. It communicates the brand’s core values of exploration, innovation, and inclusiveness.
The rebranding positions Desbrava as a leader in the growing gluten-free beer market, appealing to craft beer enthusiasts and those with dietary preferences.
