Mattressman is a well-known British mattress retailer that began operations in the small town of North Walsham, Norfolk. This family-owned company quickly captured the market and is now among the leaders in mattress and bedroom product sales, offering brands such as Silentnight, Hypnos, and Sealy. In addition to its retail stores, the company owns a factory that produces hundreds of mattresses daily and operates its fleet of vehicles, providing free nationwide delivery.
The previous Mattressman logo appeared quite noisy. It resembled an advertisement hastily painted on a local shop or auto-repair sign; bold, messy yellow letters on a blue background created a flashy impression. Instead of conveying comfort and tranquility, the outdated brand mascot unsettled customers.
The updated logo completely changed the brand’s mood. Now, Mattressman is presented clearly and tidily, using a solid font that appears reliable. The main change is the symbol, an interesting play on the letter “N” that smoothly transitions into a series of “Z” letters. This symbol conveys a feeling of rest and sound sleep, subtly highlighting the key benefit of the products.
The idea with the letter “Z” is a universal solution, allowing the logo to be easily and beautifully integrated into advertising and branding. For instance, the company can use the sequence “ZZZ” as a graphic accent on packaging, posters, or promotional banners. This approach lends friendliness and humanity to the brand, helping it stand out from competitors without excessive creativity.
The brand’s signature blue color was retained; however, the designers gave it a deeper shade and added a subtle purple symbol. This color complements the composition and evokes associations with restful nights and coziness.
Although the new visual identity system looks minimalist, it is sufficient for customers’ everyday perception. Mattressman received a clear symbol that conveys its main message, sleep, which will help customers better remember the brand and choose it more frequently for their purchases.
