Crunchyroll, a leading American entertainment company specializing in anime, recently revealed a refreshed brand identity that modernizes its look while staying true to the energy of anime culture. Founded in 2006, Crunchyroll has grown into a major force in the anime industry, offering a wide range of content, including series, films, and music, with over 15 million monthly subscribers worldwide. The rebranding revealed at Comic-Con reflects the company’s evolution and commitment to delivering a more engaging experience for its audience.
The redesigned logo is a key part of the new identity. The updated wordmark features a clean, geometric sans-serif font that enhances clarity and legibility. The new wordmark strikes a better balance, providing a solid foundation for the brand. The letters are bold and straightforward, giving a modern and confident look.
Along with the new wordmark, the familiar eye symbol remains a crucial part of the logo. This symbol, often referred to as the expressive eyes in anime, has been refined slightly. The space between the inner circle and the crescent has been tightened for a more compact feel.
The brand’s updated color palette brings vibrancy to its identity. The signature bright orange continues to symbolize energy and passion, while black, white, and taupe introduce balance and sophistication. This combination reflects the dynamic and diverse nature of anime, capturing both the bold and subtle aspects of the genre.
A standout feature of the rebrand is the introduction of a custom typeface that blends traditional and contemporary styles. Designed to accommodate a global audience, it enhances readability across different languages. The neutral and flexible font provides a platform for new design elements, especially the newly added custom glyphs that bring playful touches to the brand’s look.
These glyphs, inspired by manga and anime, add depth and personality to the brand. With over 139 unique designs, they integrate smoothly with the typeface, creating a design system that resonates with anime fans and appeals to new audiences.
The rebranding incorporates animated elements that capture the essence of anime storytelling. Subtle gestures like animated patterns and movements engage longtime fans and newcomers, broadening the company’s reach.
This refreshed identity positions Crunchyroll for continued growth, ensuring its place as a key player in the industry while inviting new viewers into the world of anime.
