Crunchyroll is an American distributor of anime, music, Japanese TV series, manga, and other entertainment content in East Asia. The service has been streaming since 2006. It initially operated as a hosting service that allowed pirated copies of videos to be downloaded. After a small scandal, the site began to protect the copyrights of the owners of media products. The company then obtained a license to create anime-based games and launched several of its television shows. Thanks to this global expansion, it has become a real paradise for anime people.
Meaning and History
As Crunchyroll developed, it changed hands. In 2013, the distributor became a subsidiary of Otter Media, and five years later, it was at the full disposal of AT&T Corporation. In late 2020, AT&T agreed to sell the streaming service to Sony. But constant structural changes did not stop him from growing and finding like-minded people.
It is now a global ecosystem that follows the news from the world of Japanese animation, collects manga, and provides access to exclusive games. She has united millions of anime fans around her. And it’s not just the thematic content – the atmosphere that the project managers managed to create played a huge role. Even the service’s name speaks for itself: the phrase “crunchy roll” is associated with Japan’s culture because it denotes a type of sushi. Accordingly, the logo is its graphic visualization.
2006 – 2012
When the Crunchyroll brand first appeared, it used an abstract emblem with an orange circle in a black shell. There was a thin white layer between the two parts. The drawing resembled a Japanese dish – sushi rolls. The inner-circle represented the filling, the intermediate white ring represented the rice, and the dark outer line represented the nori leaf.
The word “Crunchyroll” on the right was in lowercase letters. The jagged font made the title appear to have been handwritten using a marker or black ink.
2012 – present
In 2012, the designers did a little “work on mistakes,” correcting the picture’s shape. So the geometric shapes became clearer, they acquired sharp corners. The image now consists of two inverted orange crescents. In the main logo, the text is gray and at the bottom. But there is another option, where the orange inscription “Crunchyroll” is located in the old fashioned way on the right.
The streaming service’s current emblem is similar to sushi, including the main character from the Canadian animated series Yam Roll. It can be assumed that this is the dish called Yam Roll. Then the orange circle inside denotes sweet potatoes, and the white layer symbolizes rice.
However, some believe that Crunchyroll’s branding looks like a large eye with a pupil. And there is some truth in this because he resembles Shoujo-Manga Eye. If both versions are true, then the logo combines two Japanese pop clichés: sushi rolls and an anime-style eye. It also matches the Okinawa Prefecture flag when turned over.
Font and Colors of the Emblem
The Crunchyroll wordmark is based on the Maven Bold font by American typographer Joe Price. It combines the characteristic features of several typefaces. The absence of serifs, smooth curves, and unusual lettering make the lettering legible in any context.
The color scheme of the logo is monotonous. The pumpkin shade of orange is mainly used, which matches the color of the rolls’ filling. The word can be dark gray if it is at the bottom of orange when it is moved to the right.