The functional purpose is displayed by a concise, recognizable visualization of the microblog – the Twitter logo. The bluebird symbolizes the association of the sound of chirping when pronouncing the name, the joy of free unlimited communication, and its high transmission speed.
Twitter: Brand overview
|Founded:||March 21, 2006|
|Founder:||Jack Dorsey, Noah Glass, Biz Stone, Evan Williams|
||San Francisco, California|
Meaning and History
What is Twitter?
Twitter is a social network owned by the American corporation Twitter, Inc. It allows you to post short text, audio, and video messages, known as tweets. The concept of the platform originated in 2006, and its prototype was presented at the same time. A year later, a small startup became the basis for an entire company.
The microblog Twitter is known not only for its unusual format but also for its original logo with the image of a bluebird. However, this character began to be used only in 2012. Until then, the service had other equally popular icons.
2005 – 2006
It was originally supposed that the social network would be called twttr. Biz Stone even created for her several relevant emblems that never became official. One of the proposed versions contained a green inscription “twttr” dotted with dewdrops. She served as the prototype for the first Twitter brand.
2006 – 2010
The debut logo is the word “Twitter” in light blue. Linda Gavin developed the original font. He is characterized by incomplete lines, smooth outlines, rounded shapes, and the absence of serifs. It is also noteworthy that the letters do not have a single corner.
Also, in 2006, the service acquired a small graphic symbol in the form of a light bluebird. He bought this drawing on iStock for just $ 15. Illustration author Simon Oxley did not even realize that his work would ever be on the BBC and CNN news. True, a small bird named Larry, named after the basketball player Larry Bird, was not part of the logo, but an icon on the site. Companies were prohibited from using images from iStock as logos.
Based on the existing image, Biz Stone came up with his bird: with wings, a large white eye, and a sharp tail. The designer Philip Pascuzzo took up the idea. Then came two more options for a graphic symbol. The first is in a cartoon style; the second is in a minimalistic style.
2010 – 2012
On the new logo, the company combined the familiar “twitter” inscription (left) and the Larry mascot bird (right). The developers of the final version of the drawing are Philip Pascuzzo and Douglas Bowman. They followed the path of conciseness, removing all unnecessary elements, in their opinion. There was a one-color silhouette symbolizing tweets.
2012 – today
[sc_fs_faq html=”true” headline=”p” img=”” question=”What does the Twitter logo symbolize?” img_alt=”” css_class=””] The logo of the social network Twitter reflects its name, which is associated with the sound of birds chirping. In turn, the bird symbolizes the joy of communication, unlimited freedom, open possibilities, and a high speed of message transmission. [/sc_fs_faq]
On June 5, 2012, an updated icon called “Twitter Bird” was introduced. The owners of the social network decided that the corporate character speaks for itself, so they removed the word “twitter.” At the time of the creation of the logo, its author Martin Grasser just graduated from the Art Center College of Design and began working at the West agency. The notorious microblogging service turned out to be one of its first customers.
Grasser painted at least a thousand birds before achieving perfect proportions. After that, the artist offered Jack Dorsey 24 ready-made sketches, and he, without hesitation, chose the 5CS option.
A fluttering hummingbird inspires the current logo. The illustration is formed of 15 circles superimposed in layers on top of each other. Due to this, the bends of the beak, head, wings, and chest have an impeccable shape. Moreover, the ratio of large and small circles is close to the golden ratio.
The bird is directed upwards, which is a symbol of hope, freedom, development, and limitless possibilities. The circles with which it was created mean the connection of ideas and interests of different people.
Twitter Logo Timeline
Font and Color of the Emblem
What is the current Twitter logo?
The current Twitter logo is the silhouette of a bluebird, which a hummingbird inspired. This is a corporate character named Larry. To achieve ideal proportions, the designer-developer used fragments of 15 circles superimposed in layers.
Is the Twitter logo a bird?
Yes, the Twitter logo does have a little bluebird. This is what the mascot of the social network looks like – Larry Bird, named after one of the Boston Celtics (NBA) players.
The logo in the form of a blue chirping bird did not appear immediately: at first, it was a small icon. It was purchased from a specialized service for just $ 15 from Simon Oxley. The figure shows from the side a small bird flying upwards with a pointed tail and spread wings. The lines are sloping, smooth, without angularities. Now “Larry the Bird” is not only the emblem but also the mascot of the website.
A special typeface was created for the text part of the social network. It is characterized by rounded shapes, streamlined lines, and lack of serifs. The letters are chopped, lowercase, equal in height, with protruding “t” without the upper crossbar’s left half. The corporate logo color is light blue.
Twitters color codes
|Light Blue||Hex color:||#1da1f2|
|RGB:||29 161 242|
|CMYK:||88 33 0 5|
|Pantone:||PMS 299 C|