WhatsApp is a popular messenger created by two enthusiasts from scratch. And at the beginning of 2020, the number of users of this convenient communication platform reached 2 billion people. The simple and at the same time, the capacious content WhatsApp logo is recognizable all over the world and is present in 90% of gadgets used by modern people.
Meaning and History
The messenger was created in 2009. Its founders are two friends, Brian Acton and Ian Kum, who worked at Yahoo !, but wanted to deal with more global issues. They applied for a job on Facebook, but they were refused. Then young people thought about creating a platform application for mobile devices that would allow them to communicate not by sending SMS, but in the form of live chat. So there was a convenient messenger that allows you to chat online. Its name was invented based on the English phrase “What’s Up?” which is used for greeting in the format. How are you? Or what’s new?
The first application was created for the iPhone, but at first, things went tight due to a large number of crashes. Ian Kum was already disappointed in his offspring and decided to quit this “hopeless” case, but Brian Acton convinced him to continue working.
In 2013, 50 employees already worked in the company, and the number of users exceeded 2 million. Then Facebook offered to buy the rights to the brand; it was sold for $ 19 billion, which is the largest transaction amount until today. Today Vatsap works as an online chat; it is possible to exchange audio and video calls, as well as store information in cloud storage.
As a recognizable green and white icon appeared, there is no exact information. Presumably, it was invented by Acton and Kum themselves in the process of working on the application. A simple but meaningful design has shown high efficiency as part of the mobile phone user interface.
The full logo of the trademark includes the WhatsApp icon and name, located to the right of it.
A large icon is embedded in a simple icon: the green color of the background symbolizes that the WhatsApp lines are always free to communicate, and the raised handset symbolizes the freedom of communication and the ability to call anywhere in the world at any time. All this is placed in a white cloud (a text bubble with a tail at the bottom), which is used to denote messages.
The handset from the old wired telephone was not chosen by chance – it indicates the ability to make calls, unlike modern smartphones with many functions.
For ten years, the visual image of the logo has not changed. For 2020, there are eight patented icons, each of which has a purposeful purpose: for Android, for iPhone, Web, etc. Some are already outdated and not used. All of them are protected by copyright.
Color and font
The primary colors of the icon are background green and white, used to transfer pictures. As an additional option in one of the options (the icon for Windows devices), black color is used as a background.
The full logo has two official color options:
- On the white horizontally extended plate, there is a green icon and WhatsApp name, made in Helvetica Neue font in gray-green tone.
- On the gray-blue plate, there is a standard icon, and the name is white.
The iconic WhatsApp icon is a vivid example of how, using simple visual means, you can clearly distinguish a product from others and attract a huge number of users.