Linkedin is an American social network and platform for business contacts. It is formed by a group of individuals: Reid Hoffman, Konstantin Guericke, Jean-Luc Vailant, Allen Blue, and Eric Ly. The network has existed since 2002 and is located in Mountain View, California.
Meaning and History
Officially, the career of this company and its logo began at the end of 2002, but in reality, the service started working in the spring of 2003. In the first half of 2011, he applied for an IPO and, by summer, received registration on the New York Stock Exchange. In January 2017, it became the property of Microsoft, which bought it. All key periods in the development of the affiliate platform are reflected in the symbolism.
The company’s emblem appeared immediately at the time of opening and is modern. Over the years of its existence, it has changed twice, but very slightly, remaining the same as it was at the beginning. It consists of the word “Linked” and the preposition “In.” Between them, there is a barely noticeable space, which makes the elements seem fused.
The debut version was created in a working style – business, practical, no-frills, which immediately sets in a serious mood. The first half of the image is the word “Linked” in the font Source Sans: Light and Semi-bold. Lower case letters (except for the initial one), black, sans-serif. The endings of the letters “k” and “d” coincide in height with a dot above “i” and with a capital “L.”
The in the element is at the end. It is placed in a separate blue square with rounded corners. Unlike the rest, it has a white color, clearly standing out against a cobalt background. It is used as a separate emblem when it becomes necessary to place it in a limited space.
After eight years of logo existence, the owners decided to conduct a small redesign. It is because the site received IPO registration on the New York Stock Exchange. To make the sign more readable, designers slightly extended the letters – almost a couple of millimeters, so the differences do not immediately strike the eye. Also, they worked with “e,” giving it personality: the lower part was made a little narrower than the upper and bent it.
Two years after becoming subordinate to Microsoft, the company received an updated logo. The changes touched the corporate palette, which is why the sign looks monochrome and, at the same time, contrasting. The fact is that the designers transferred the main color to the first part of the word, so now it is blue on a white background. Whereas the second segment, on the contrary, is made in white font on blue. In this way, the new owners emphasized the individuality of the service.
All three variants use the font Source Sans with varieties of Light and Semi-bold, which indicates the stability of the professional site. Each of them is applied situationally and depends on the location of the logo.
The basic element of visual identification of symbolism is color. It is based on a blue tint called LinkedIn Blue. It is believed that this choice was dictated by the trend, because at that time, Facebook started working in a similar palette. The next version of the origin is related to one of the founders of the LinkedIn platform: he was a PayPal top manager, so he chose about the same emblem color as the money system.