Facebook Logo

Facebook LogoFacebook Logo PNG

A popular means of visualizing the social network is the combined Facebook logo, whose brand color is conditioned by the founder’s condition (Deuteranopia). Its identity symbolizes a commitment to its history, reflecting the essence and functionality of the global online community.

Facebook: Brand overview

Facebook is a global internet community and a company of the same name. It was founded in February 2004 by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes. Its location is Menlo Park, California (USA).

Meaning and History

Facebook Logo History

The Facebook logo has always been and remains its distinctive symbol. It’s the social network’s name written in white letters on a blue rectangular background or black on white. There’s also a graphic representation in the form of a single letter “f.” The emblem has undergone minor changes throughout its existence, remaining recognizable and standing out among others.

Facebook Icon History

What is Facebook?

Now, it’s the only name of the social network. As the owning company, Facebook was renamed Meta Platforms, Inc. in 2021. The world’s largest platform for online communication has existed since 2004. Initially, it was conceived as a student directory with photos of students from Harvard University and other US institutions. Registration on the site became publicly available in 2006.

2003 – 2004

FaceMash Logo 2003-2004

The year preceding the final emergence of the unique platform, which had no analogs, was called FACEMASH. This resource served as the impetus for creating the first logo. The word was written in white uppercase font and placed in an elongated red rectangle.

2004 – 2005

[thefacebook] Logo 2004-2005

Then radical changes occurred, and the platform named “thefacebook” in one word appeared. It formed the basis of the logo. The phrase was written in blue lowercase letters and enclosed in square brackets on a dark blue rectangular background.

2005 – 2015

Facebook Logo 2005-2015

2005 became a turning point for the social network, reflected in its visualization. After acquiring the corresponding domain, the owners changed the emblem’s design, making it lighter and better. As a result, they removed the article “the” for easy readability, and the font was enlarged and made white so the word immediately caught the eye. Thus, “Facebook” increased in size, filling almost all the space on the blue field. Since then, the branding has had a classic rectangular shape.

2015 – today

Facebook Logo 2015-present

In 2015, the new logo was finally approved. As before, it used only one word – “facebook”. Additionally, minor changes were made, even imperceptible at first glance. But, looking closer, you can see that the letter “a” became completely different: without the top segment and with an enlarged inner letter spacing. The letter “b” changed too. The color palette also changed: alongside the original version, black-and-white colors appeared. However, the size of the protruding elements “f,” “b,” and “k” remained the same.

2019 – 2023

Facebook Logo 2019

In 2019, Facebook underwent a significant redesign, updating visual elements, particularly the color palette and design. In the previous version, the logo was in dark blue tones; in the new design, it became lighter on a white background, giving it a new, bright look. Not only did the verbal representation of the logo change, but The iconic symbol of the platform transformed from square to round, harmonizing with the light blue tone. There are two variations of this round sign: flat and gradient. This update was aimed at modernizing the brand while maintaining its recognizable elements.

2023 – today

Facebook Logo

The logo became more friendly. This was manifested primarily in reducing the letters, which became lower than before. Another significant innovation is the appearance of rounded shapes for the letters “a,” “o,” “e,” “c,” and “b.” The central cutout of these letters looks like a perfect circle. The second change concerns the diagonal cut at the top of the vertical strokes of the letters “k” and “b,” as well as on the crossbar of the letter “f.” It became more pronounced and deeper. The font became somewhat thinner but remained bold. The color lost its cobalt shade and became sky blue. This version of the emblem acquired the most important quality for a social network – friendliness.

Font and Colors

Facebook Emblem

The last logo update was forced and related to the shift of internet users to personal gadgets. Developers made some adjustments to adapt the branding to the small screens of smartphones, tablets, and other modern devices. The new design retained the corporate style but became more streamlined, avoiding logo pixelation when scaling pages. Creators tried to tune it to displays of any size finely.

Working with the old symbol – the characteristic sign in the form of a single letter “f” – was the most difficult. The lowercase letter was almost in the center of a blue square with rounded corners. But then it was shifted to the right and down. Thus, the beginning of the foot now coincides with the edge of the frame, so the white color naturally flows from the icon into the surrounding space. This enhances its hidden symbolism. In 2013, the graphic emblem was updated: the limiting line was removed, and the letter “f” was moved further to the right. This also added a light 3D effect.

The font used for the text part of the emblem remains the most popular worldwide and is a subtype of Klavika. The brand palette is also recognizable – a blue background and white letters. The colors were not randomly chosen, as Mark Zuckerberg suffers from Deuteranopia and only distinguishes shades of blue 100%.

Facebook color codes

Celtic BlueHex color:#0165e1
RGB:1 101 225
CMYK:100 55 0 12
Pantone:PMS 2726 C
Picton BlueHex color:#17a9fd
RGB:23 169 263
CMYK:91 33 0 1
Pantone:PMS 2925 C

Questions about the Facebook emblem and logo

What does the Facebook logo say?

Lately, users often compare the Facebook logo – a lowercase letter f in a circle – to the silhouette of a person leaning over a smartphone. Designers did not imbue such meaning into the social network’s icon. The only thing worth noting is the blue base color. Mark Zuckerberg chose it because of his Deuteranopia, which prevents him from distinguishing all colors except blue.

What type of logo is Facebook?

The social network Facebook has a combined logo. On the one hand, it has a graphic element – a blue circle with a gradient and negative space, forming a white letter “f.” On the other hand, it is complemented by a verbal sign, for which designers modified the Klavika font.

Video