Etsy Logo

Etsy LogoEtsy Logo PNG

The emblem of the virtual platform for selling antiques and crafts contains no extraordinary elements. The Etsy logo serves an informational purpose: it introduces the site so that its name is equally memorable for those who want to sell crafts and those looking for unique, one-of-a-kind items.

Etsy: Brand overview

Founded:June 18, 2005
Founder:Robert Kalin, Chris Maguire, Haim Schoppik, Jared Tarbell
Brooklyn, New York, U.S.
Etsy is an American online marketplace for selling handmade items, antiques, vintage materials, and unique limited-edition goods via the Internet. The brand was created in 2005 by a group of people, including Rob Kalin, Haim Schoppik, Jared Tarbell, and Chris Maguire. Later, Jared Tarbell joined them. The company was located in Brooklyn (New York).

Meaning and History

Etsy Logo History

The brand was developed from scratch, as its foundation had no analogs when its name was coined, a phrase borrowed from Federico Fellini’s film “8 ½”. Simply, one of the co-founders was fond of the expression “et si.” It’s a play on words that translates from Italian as “oh yes.” Thanks to the support of customers interested in handmade items, the platform immediately received high consumer demand.

The company chose a simple wordmark logo that follows English grammar rules: the first letter is uppercase, and the rest are lowercase. Because of this, the debut emblem looks ordinary, standing out only with its classic font.

What is Etsy?

Etsy is an American online platform created in 2005 for selling vintage items and handmade products, including jewelry, clothing, and home decor. It allows users to create their own online stores, upload products, and receive payments through Etsy’s internal system or third-party services. The company also runs a blog, sharing various creative projects and interesting decor ideas.

Then, other variations appeared. Thanks to the bright background on which designers placed the name of the handmade platform, they are very original. Initially, the base was white, then orange, in the form of a rectangle, circle, or heart. The word “Etsy” also underwent changes in its writing.

Font and Colors

Etsy Emblem

The unique font, President EF Book, was developed for the new website logo by Karl Albert Fahrenwaldt. As a reference, he used Guardian Egyptian from Georgia. He complemented the classic symbols with serifs and rounded protruding elements. As a result, the label acquired smooth lines and soft transitions.

Etsy Symbol

The color palette of the branding has been orange and white from the beginning. It was suggested by Rob Kalin. This idea came to him while sitting in his favorite orange chair. In parallel with the main emblem, variants are used with the initial letter “E,” located in a circle or heart.

Etsy color codes

OrangeHex color:#f56400
RGB:245 100 0
CMYK:0 59 100 4
Pantone:PMS Bright Orange C