Etsy Logo

Etsy LogoEtsy Logo PNG

The emblem of the virtual platform for selling antiques and crafts contains no extraordinary elements. The Etsy logo serves an informational purpose: it introduces the site so that its name is equally memorable for those who want to sell crafts and those looking for unique, one-of-a-kind items.

Etsy: Brand overview

Founded:June 18, 2005
Founder:Robert Kalin, Chris Maguire, Haim Schoppik, Jared Tarbell
Brooklyn, New York, U.S.
Etsy is an American online marketplace for selling handmade items, antiques, vintage materials, and unique limited-edition goods via the Internet. The brand was created in 2005 by a group of people, including Rob Kalin, Haim Schoppik, Jared Tarbell, and Chris Maguire. Later, Jared Tarbell joined them. The company was located in Brooklyn (New York).

Meaning and History

Etsy Logo History

The brand was developed from scratch, as its foundation had no analogs when its name was coined, a phrase borrowed from Federico Fellini’s film “8 ½”. Simply, one of the co-founders was fond of the expression “et si.” It’s a play on words that translates from Italian as “oh yes.” Thanks to the support of customers interested in handmade items, the platform immediately received high consumer demand.

The company chose a simple wordmark logo that follows English grammar rules: the first letter is uppercase, and the rest are lowercase. Because of this, the debut emblem looks ordinary, standing out only with its classic font.

What is Etsy?

Etsy is an American online platform created in 2005 for selling vintage items and handmade products, including jewelry, clothing, and home decor. It allows users to create their own online stores, upload products, and receive payments through Etsy’s internal system or third-party services. The company also runs a blog, sharing various creative projects and interesting decor ideas.

Then, other variations appeared. Thanks to the bright background on which designers placed the name of the handmade platform, they are very original. Initially, the base was white, then orange, in the form of a rectangle, circle, or heart. The word “Etsy” also underwent changes in its writing.

Etsy: Interesting Facts

Etsy is a website where people buy and sell handmade, vintage, and craft items. It’s special because you can find things different from what’s sold in regular stores.

  1. How It Started: Three people, Robert Kalin, Chris Maguire, and Haim Schoppik, made Etsy on June 18, 2005. They wanted a place where people who make things by hand could sell their stuff online, offering something different from factory-made products.
  2. Getting Bigger Fast: Etsy grew quickly. By 2014, over 1 million people were selling things, and 19.8 million were buying things. It’s become a favorite spot for finding unique items.
  3. Becoming a Public Company: Etsy became public on April 16, 2015. This was a big deal because it showed that Etsy was selling things online well.
  4. Worldwide Shopping: Although Etsy’s office is in Brooklyn, New York, people worldwide can buy and sell things there. It accepts different types of money and can send items to different countries.
  5. Caring for the Planet: Etsy wants not to harm the environment. It helps plant trees and supports clean energy to compensate for the pollution caused by sending packages. It’s the first big online shop to do this for everything it sends.
  6. Lots of Different Things to Buy: Etsy is famous for handmade stuff, but you can also find old things (they must be at least 20 years old), stuff for making crafts, and digital items like printable pictures.
  7. The Pandemic Effect: When COVID-19 happened, many people bought face masks on Etsy. It became a popular place to find masks.
  8. Helping Small Businesses: Etsy is a big help for small shops and artists. For many, it’s their main way of making money. Etsy gives them tools and advice on how to sell more things.
  9. A Friendly Place: Etsy has a community feel. People leave reviews, talk in forums, and use social features. Etsy keeps improving its website so it’s easier for people to find what they like and for sellers to find customers.

Etsy is known for its unique items, helping the earth, and being a place where small businesses can shine. It’s a go-to for shoppers who want something special and sellers looking to reach people who love their unique style.

Font and Colors

Etsy Emblem

The unique font, President EF Book, was developed for the new website logo by Karl Albert Fahrenwaldt. As a reference, he used Guardian Egyptian from Georgia. He complemented the classic symbols with serifs and rounded protruding elements. As a result, the label acquired smooth lines and soft transitions.

Etsy Symbol

The color palette of the branding has been orange and white from the beginning. It was suggested by Rob Kalin. This idea came to him while sitting in his favorite orange chair. In parallel with the main emblem, variants are used with the initial letter “E,” located in a circle or heart.

Etsy color codes

OrangeHex color:#f56400
RGB:245 100 0
CMYK:0 59 100 4
Pantone:PMS Bright Orange C