TikTok is a web service that allows you to make short videos and view them through a browser. It was launched in 2016 by Beijing Internet technology company ByteDance Ltd. It is one of the most downloaded applications in China and other countries.
Meaning and History
The eighth note is depicted on the TikTok logo. The choice of symbol is due to the fact that the media platform is often used to shoot small music videos. The pattern looks unusual due to the combination of three colors: black, purple, and blue. According to the designers’designers’ idea, black resembles a hall during a rock concert, when it is dark around, and the light falls only on the stage.
In this case, the emblem seems stereoscopic. Many people think that you need to look at her in 3D glasses. But this is an erroneous opinion since the developers did not set out to create an anaglyph and did not do a horizontal shift of the picture. They tried to portray the tremolo effect, which is a trembling sound when a single note is repeated. After all, the TikTok application in China is known as Douyin, which translates into English as “Shaking Music.” As a result, the logo looks as if electromagnetic waves distort it.
2016 – present
The symbol of the new application has chosen a note. But at the same time, the designers added an effect that is similar to 3D colors if you look at the image without glasses.
2017 – 2018
The name TikTok is added to the symbol for greater brand recognition around the world. The logo of the “Note” that was present in the application or on other advertising products did not always guarantee brand recognition and memorability. With the addition of the name “TikTok” to the symbol, users remembered the brand better.
2018 – present
In 2018, the famous Chinese application Musical.ly became part of TikTok. Then a new logo design appeared. Now the 3D effect has been given to the letter “O.” The rest of the logo has not changed.
Font and Color of the Emblem
Since 2017, the graphic part of the logo has been supplemented by the inscription “TikTok.” At first, “Tik” and “Tok” were written separately, with wide indentation, but then combined into one word. This happened in 2018. Then, the letter “o” appeared purplish-blue outline, like a “note.”
Also, the designers slightly modified the style of the characters: replaced the square dot above the “i” with around one and shortened the strokes of the “T” and “k.” But the basic typography has remained the same. The developers have relied on a well-read sans-serif font because, in their opinion, it is ideal for a brand name.
The arrangement of elements is not regulated: the text can be placed both under the note and to the right of it. Depending on this, its size varies slightly. When both parts of the logo are near the horizontal plane, the inscription “TikTok” is the same as the graphic symbol.
To convey the musical effect of the tremolo, the designers combined several colors. The main one is black (# 010101). He depicted a note. Optional – purple shade of red (# EE1D52) and turquoise Light Aqua (# 69C9D0). They are unevenly stacked on top of each other, making the impression that the pattern is trembling under the influence of an electromagnetic field.