Pinterest is an online platform for dating, communication, and finding like-minded people, which is in a free photo hosting format. It allows you to add your images and make collections of them: “pin” to the so-called “boards.” Despite its rather narrow focus, the Internet service attracts attention with its unusual design and convenient functionality.
Meaning and History
The debut Pinterest emblem appeared in 2010 when an experimental version of the site was launched – at first closed, and then accessible only by invites. As far as we know, Ben Silbermann personally invited the first five thousand users. The project itself started a few months earlier, in December 2009.
From the first days, the developers tried to make the corporate identity attractive to win visitors’ trust. After all, the “green,” unknown service had to speak for itself. Huge hopes were pinned on the logo as part of the brand’s visual identity. Designers have depicted the inscription “Pinterest” from an unusual perspective: fashionable and fresh, with a clear perspective on the youth audience.
But the online platform hasn’t developed as quickly as its creators wanted it to. In terms of the number of unique visits, it was significantly inferior to competitive Instagram, and the difference was impressive. Success came to her already in 2011: the number of users began to grow exponentially. This is how Pinterest emblem became famous. She has been seen, recognized, and discussed by millions of people around the world.
2010 – 2011
The first version of the logo was created using the Bello Script font. It imitates a handwritten inscription in calligraphic handwriting. The base color is black, with the word having a ghostly light blue shadow and a wide white border with a gray outline. The emblem looks presentable, but a little chaotic due to the mixture of several diverse elements.
2011 – present
After the launch of the iPhone app, Pinterest began to gain traction. Around the same period, he introduced a new logo that is simpler and more businesslike than the previous one. The designers tried to preserve the original style: they depicted a stylized letter “P” inside a red circle. This emblem is still relevant today.
2011 – 2016
In 2011, the service revamped the lettering trademark. It is now noticeably different from the first logo, although developers Juan Carlos Pagan and Michael Deal have tried to maintain a common stylistic focus. The font still mimics handwriting, but it doesn’t look the same as before.
Changed the shape of the letters (especially “P,” “r,” and “s”), as well as the connecting lines between characters. For example, a long rounded strip stretches to the right from “s,” which bends high, then goes down sharply and merges with the vertical stroke “t.” The main color is dark red; the secondary color is white.
2016 – present
In 2016, the social network abandoned its logo for the previous five years without regret. Perhaps because the redesign was not too global, it only affected the font and combined the service’s name with its infamous round icon.
The inscription looks businesslike, thanks to the grotesque typeface. The developers have brought all the letters to a single shape so that they look strict and harmonious. This was likely an attempt to present Pinterest as a replacement for Instagram, Facebook, or Twitter for large corporations, rather than an entertainment platform for young people.
Font and Color of the Emblem
The circular logo of the social network has caused legal proceedings. As it turned out, it almost completely repeats the Path icon: the main red color, and the shape of the white letter “P,” and the proportions of the elements coincide. The only difference is that Path’s icon is a square with rounded edges, while Pinterest’s is just round. Because of this, people are often confused and do not understand where which application is.
Chronologically, Path has a lot more rights to this symbol. He was already using it when Pinterest was about to register its red circle with a “P.” Therefore, in 2012, a competitive social network demanded that the United States Patent and Trademark Office refuse Pinterest to register a new logo. Judging by the fact that it was accepted, the patent organization ignored the objection.
If earlier the inscription on the emblem was made by hand, now the font looks in a new way. The designers chose the strict Neue Haas Grotesk, slightly adapting it to the online platform’s style.
The palette reflects Pinterest’s signature colors of red and white. During the modernization of the sign, the shades were changed several times.