Snapchat is a mobile application created in July 2011 based on the Picaboo project. Its developers, Bobby Murphy and Evan Spiegel have focused on making photo and video sharing more convenient. As a result, users can set the time for viewing media content from 1 to 10 seconds. After that, the pictures and videos disappear forever from the recipient’s phone.
Meaning and History
The logo, known as Ghostface Chilian, appeared at a time when the application was called Picaboo. Evan Spiegel invented it. Speaking at the Cannes Lions International Festival of Creativity, the 25-year-old billionaire admitted that he spent the time developing the icon just one evening. And he painted it on a computer in his bedroom.
The co-founder and CEO of the company gave his character the name Ghostface Chilian in honor of the American rapper Ghostface Killah from the gangster music group Wu-Tang Clan. This is not surprising, because Spiegel himself was a dedicated fan and rap artist.
2011 – 2013
The first Snapchat logo matches the Picaboo icon. It depicts a smiling ghost with a protruding tongue, a round head, two short arms, and an uneven base. It looks like a classic Halloween sheet costume.
2013 – 2019
On the new logo, the ghost has become faceless. If you believe the owners of the application, this suggests that each user is the face of Snapchat. But skeptics suspected completely different reasons for the redesign. In their opinion, the changes in the graphic sign are connected with the lawsuit that one of the creators of Picaboo brought about because of a violation of his copyright.
2019 – present
2019 was remembered for the most infamous update of the Snapchat logo. The developers made the outline of the ghost thicker and darker than caused a flurry of criticism. The changes were not announced: in the iOS store, unexpectedly for everyone, an improved version of the application appeared with bug fixes and an unusual icon.
It was supposed that this would go unnoticed, but users immediately noticed the picture. They began to file complaints, file petitions, and write negative reviews on the App Store. Many removed Snapchat from the phone because of the ugly, in their opinion, badge. Snap Inc. executives, in turn, said the thick outline makes the logo more visible and attractive.
Font and Color of the Emblem
The appearance of the Ghostface Chilian mascot is associated with Picaboo. If you divide this word into logical parts, you get “Pic a Boo,” that is, “a photograph of a ghost.” Using a cartoony image, the creators of Snapchat originally beat the concept of fading shots. It is also noteworthy that the content is not completely removed from the application: it is stored in memory, but users lose access to it. The ghost logo says: if you don’t see something, this does not mean that it does not exist.
A white ghost, surrounded by a black outline, is inside a yellow square with rounded corners. At first, the background was a gradient, with three-dimensional shading and backlighting. Then it became bright and uniform. According to Snap Inc., the shade used is Pantone Yellow U or Hex 0xFFFC00. The developers have been looking for a suitable color for a long time, looking at competitors’ logos. As a result, they chose yellow, because no one else had it.