Stegra, formerly H2 Green Steel, introduced a new logo and brand identity created by the Scandinavian design agency Bold Scandinavia. The update marks a new chapter for the company, reflecting its focus on reducing carbon emissions in tough industries to decarbonize. The new identity highlights Stegra’s dedication to sustainability, growth, and innovation, moving away from the typical look often associated with heavy industry.
One of the biggest changes is the company’s new name—Stegra—which means “to elevate” or “to increase” in Swedish. The name reflects the ambition to drive progress and support the shift toward green technologies. It represents more than just a name change; it signals a fresh direction and a redefined vision for the future.
The new logo features an abstract geometric shape that suggests upward movement and continuous growth. Its form resembles a stylized arrow or bridge, symbolizing the company’s role in paving the way toward a more sustainable future. The clean lines and balanced structure create a feeling of stability and momentum, reinforcing its position as a leader in the green industrial space.
A clever detail in the design is the use of negative space, which subtly hints at ideas of renewal and breaking away from old patterns. These themes tie directly to the mission of transforming green steel, iron, and hydrogen production. The slight flare at the top of the symbol adds a softer touch, bringing fluidity to the sharp geometric edges.
The custom-designed typeface, Reformative, reflects the brand’s innovative nature. It’s a sleek, modern sans-serif font with subtle curves and angles that echo the logo’s dynamic style. The unique details in the letterforms give the typeface a fresh, contemporary look while ensuring it remains clear and easy to read—important for all types of corporate communications.
The wordmark, set in the same “Reformative” font, seamlessly complements the logo. The letter spacing and alignment create a strong, unified appearance that feels modern and grounded. The consistent stroke width and minimalistic design give it a polished, professional look without feeling overly corporate.
The company has chosen dark, muted tones for the color palette. This monochromatic approach allows the bold shapes and forms to stand out, emphasizing the focus on structure and precision. The simplicity of the color scheme reflects Scandinavian design values, where minimalism and functionality often take center stage.
