Safelite Unveils New Logo and Brand Identity

Safelite Logo New

Safelite, a leading name in vehicle glass repair and replacement in the U.S., has introduced a new logo and updated brand identity designed by Quake. These changes reflect the company’s evolution and highlight its commitment to modern customer service and advanced glass replacement technologies.

Since its founding in 1947, the organization has grown into the nation’s largest provider of vehicle glass repair, with over 800 locations, 8,000 mobile service vehicles, and a team of 15,000 employees. The refreshed branding reinforces its position as a trusted leader while showcasing its dedication to innovation and convenience.

Safelite Logo Evolution

The redesigned logo features a clean and modern look, replacing the more intricate design of the past. Key updates include:

Typography: The logo now uses a rounded, contemporary typeface that feels approachable and professional. This shift from the old design’s sharper, more technical font strengthens customer connection.

Color Palette: The brand’s signature red has been softened, giving it a warmer and more versatile appearance. This adjustment maintains recognition while appealing to a wider audience.

Safelite Symbol

Streamlined Design: The arc element, previously used to represent a windshield, has been removed. This simplifies the design and shifts attention to the company’s name, creating a cleaner, more minimalist look.

Broader Focus: The word “AutoGlass” has been removed from the logo, signaling an intention to expand beyond automotive glass services while staying rooted in core expertise.

The updated design aligns with values of simplicity, reliability, and adaptability. It’s optimized for digital use, ensuring consistent presentation across mobile apps, websites, and social media. The redesign reflects broader efforts to modernize operations, including updated signage, streamlined service center layouts, and refreshed employee uniforms.

Safelite Logo Old

This new identity is part of a larger initiative to enhance the customer experience. It emphasizes the role of a technology-driven and customer-focused provider. The simplified logo underscores the focus on high-quality, accessible services while honoring a long-standing reputation.

The company is committed to evolving alongside customers’ needs by unveiling this refreshed visual identity. The new logo symbolizes growth, innovation, and dedication to delivering excellence in an ever-changing market.