The Lexington, Ky football club is celebrating its entry into the USL Academy of the United Football League with a new name and logo recently unveiled to fans. Renowned crest designer Christopher Payne designed the new name, Lexington Sporting Club, and crest. The emblem is a stylized horse figure, rendered in bright green on a dark green background. The club is for youth. Its task is to provide opportunities for children and coaches to learn, compete, and develop. The professional team serves as a mentor and a starting point for the academy’s young players. She herself shows a desire to play excellent football, delighting her fans with her growth and conquering new heights. Today, it unites people through new opportunities and healthy competition. The created visualization demonstrates the club’s desire to become its own for every football fan and young sports talent. The new image was formed based on the study of the opinions and feedback of a large number of people – players and coaches of the team, fans and sponsors, residents of the city, and its administration, which made it possible to create a single visual system that everyone was delighted with.
Based on the analysis of more than 1,500 survey responses, which identified a common and important direction for all, an original team crest was created. It reflects pride in Central Kentucky’s victorious heritage, its unrivaled landscape and natural resources, its world-famous horse-breeding industry, and its delicious bourbon production. The variety of themes presented in the identity is concentrated in the final design of this spectacular and visually appealing coat of arms. The design is strong, modern, and traditional at the same time. The emblem, in the form of a heraldic shield with a stylized mythical horse in the classical style adopted in heraldry, almost filling the interior space, is spectacular and especially attractive. The use of a horse’s image in the emblem is because this animal traditionally embodies the best qualities of other animals, such as the courage of a lion, the eyesight of an eagle, the strength of an ox, the speed of a deer, and the agility of a fox. It is these characteristics that the owner of the emblem, Lexington, SC, wants to demonstrate. The horse is depicted rearing up on his front hooves, unharnessed, which characterizes his anger and irresistible drive to win.
Above the image of the horse, the first word of the club’s name, Lexington, is executed in Gothic font, in the same color as the entire symbol. Two signs of the abbreviation are carried down, covering the left hind leg of the animal. The color scheme, consisting of the main light green and the background dark green, reflects success, renewal, health, and vitality. It is the color of life, wildlife – a symbol of the environment, the personification of naturalness and growth.