Las Cruces Logos and Brands

The city of Las Cruces in southern New Mexico, the state’s second-largest, is the geographic center of the Las Cruces section. New Mexico State University, the local Aggies sports teams, the city administration, and businesses linked to the Mesilla Valley form a pool of brands. Las Cruces is surrounded by desert landscapes, the Organ Mountains, and the Rio Grande River, and the emblems of local organizations may feature sun motifs, cacti, and elements of southwestern aesthetics. This section groups together the visual symbols of organizations rooted in the life of a border town with a Mexican flavor.