New Mexico State Aggies Logo

New Mexico State Aggies LogoNew Mexico State Aggies Logo PNG

An example of a conservative approach to logo design, striving to be as close as possible to the history of the emblem’s creation, is the identity of the New Mexico State University teams. The modern logo of the New Mexico State Aggies is a return to the university’s agricultural roots, insisted upon by the fans.

New Mexico State Aggies: Brand overview

Founded:1986
Headquarters:
Las Cruces, New Mexico, U.S.
Website:nmstatesports.com
The New Mexico State Aggies is the athletic department of New Mexico State University in Las Cruces, New Mexico. It sponsors ten women’s and six men’s teams across various disciplines. They compete in the first division of the NCAA and participate in the Western Athletic Conference. The exception is the football team, which is part of the independent Football Bowl Subdivision. Mario Moccia leads the university’s organization.

Meaning and History

New Mexico State Aggies Logo History

For a long time, the NMSU emblem featured Frank “Pistol Pete” Eaton. This version changed several times to meet the status of the educational institution’s emblem. Initially, the caricature was replaced with a block logo with textual content, then the pistol was replaced with a lasso, and the name was shortened to Pete. However, the public resisted, and the management returned to the original version.

What is New Mexico State Aggies?

New Mexico State Aggies is an athletic department comprising 16 student teams at New Mexico State University. It is a member of the Western Athletic Conference and participates in the NCAA. The exception is the football team: since 2018, it has been independent. All athletes are based in Las Cruces.

1986 – 2005

New Mexico State Aggies Logo 1986-2005

The logo of that period has text with a monogram – an abbreviation of the extended name of the athletic department. At the top are overlapping letters “N” and “M,” and at the bottom is the single word “State.” The lowercase letters are black with a white outline. The shape of the emblem is almost square, with a slight protrusion at the bottom left; the color is brick-brown.

2006

New Mexico State Aggies Logo 2006

That year, the administration returned to the old emblem with the gunsmith, removing the pistol. The cowboy is depicted in a dark maroon shirt with long sleeves and a matching hat. He is twirling a lasso overhead, ready to stop anyone. Below, in two tiers, is the full name of the sports organization.

2007 – today

New Mexico State Aggies Logo 2007-Present

After hostile public statements and persistent demands from students, the university administration returned the firearm to the emblem. The character’s dress code was also changed to match the cowboy image as closely as possible.

Font and Colors

New Mexico State Aggies Emblem

The modern version is a caricature of Frank “Pistol Pete” Eaton. He is dressed in a white shirt, light neck scarf, dark maroon vest, and black hat with a brim. He holds a pistol in each hand, though in the original version, he had only one weapon.

The cowboy’s gaze is focused, menacing. The mouth is twisted in a malevolent grimace. On the right side of the jacket is the inscription “NM State,” arranged in two lines. Below is text with the expanded name of the university sports association, New Mexico State Aggies. The original logo colors are dark, maroon, grey, and black.

New Mexico State Aggies color codes

Violet-RedHex color:#861f41
RGB:134 31 65
CMYK:0 77 51 47
Pantone:PMS 7420 C
Spanish GrayHex color:#97999b
RGB:151 153 155
CMYK:3 1 0 39
Pantone:PMS Cool Gray 7 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C