nail color Logos and Brands
Decorative nail polishes, which turn manicures into an element of self-expression, comprise the “Nail Color” section. Hundreds of shades from Essie (Marshmallow, Ballet Slippers), OPI (Big Apple Red, Lincoln Park After Dark), and Chanel (Le Vernis) have become iconic in the beauty community. The nail color industry generates billions of dollars annually, and the brand logos in this section mark bottles containing 5 to 15 milliliters of pigmented polish. The companies are united by the production of a product where the shade, durability, and texture of the coating determine consumer loyalty to a particular brand.