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The Sally Hansen brand dates back to 1946, when its founder, Sally Hansen, entered the beauty industry with a single product: a nail polish remover. A decade later, in 1957, the brand launched its game-changing product, “Hard as Nails,” one of the earliest formaldehyde-free nail strengtheners, and it quickly gained popularity.

The 1950s and 60s were a period of continuous innovation for Sally Hansen. During these decades, the brand pioneered new nail care technologies and secured multiple patents. In 1961, the brand took a significant step toward democratizing nail fashion by introducing fake nail kits for convenient at-home use, making styled nails more accessible and affordable.

By the 1970s, Sally Hansen was ready to tap into the global market, expanding into Europe and Australia. A notable highlight of the era was the 1975 debut of the Complete Salon Manicure line, a collection that let women replicate professional salon nail treatments at home.

In 1981, Sally Hansen was bought by Del Laboratories. Despite the acquisition, the brand preserved its identity and continued championing its female-empowerment ethos. In the years that followed, the brand continued to innovate in advanced nail-care formulas and leg and facial products.

A significant development occurred in 2007 with the launch of the well-received Salon Effects real nail polish strips. Today, under the ownership of global conglomerate Coty Inc., Sally Hansen remains a leading drugstore brand worldwide. Sally Hansen’s success stems from its ingenious marketing strategies and commitment to high-quality products, upholding its mission to make nail care attainable for every woman.