NYX Logo


A cosmetics manufacturer doesn’t necessarily need to use a bright emblem to show its involvement in the fashion industry. The NYX logo contains only a concise black inscription, including straight lines and semicircles. The letter fragments have a clear shape and resemble perfectly even traces of liquid eyeliner or mascara.

NYX: Brand overview

Founder:Toni Ko
Los Angeles, California, U.S.2016 Switzerland (ZUG)
NYX is a premium cosmetics brand. It offers a wide range of makeup products, including vegan options. The brand was founded by entrepreneur Toni Ko in 1999 and is currently part of the L’Oréal conglomerate. The company’s headquarters are located in Los Angeles, California.

Meaning and History

NYX Logo History

The company’s logo, like its name, is inspired by the image of the ancient Greek goddess of night, Nyx. Her name is depicted against a contrasting background. Moreover, the emblem has not changed since the beginning of the cosmetic line’s launch. Only minor changes were made that did not affect the main style.

The logo features the word “NYX” written in capital letters. In the first version, it was standalone. In the modern version, it is complemented by a miniature heart as a sign of love for customers and confirmation that all products are made with love. The new element is placed under the leg of the stylized letter “Y.” Below is the level of products offered – “Professional Makeup,” executed in a muted gray color so that the main focus is on the brand name.

What is NYX?

NYX is the flagship brand of NYX Professional Makeup. Its history began in 1999 when Toni Ko borrowed a quarter million dollars from her parents and ventured into a young man’s business producing eye and lip pencils. Initially, the cosmetics were offered only to professional salons but later became available in the mass market category.

NYX: Interesting Facts

NYX Professional Makeup is a cool brand with a story that started in 1999. It’s named after a Greek goddess, Nyx, and has grown big because it makes quality makeup that’s not too expensive.

  1. Starting Small: Toni Ko started NYX with just $250,000 from her parents. She wanted to make good but affordable makeup, starting with eye and lip pencils as good as the pricey stuff.
  2. Growing Fast: NYX became popular quickly. They made many colors and focused on quality, reaching more people quickly.
  3. Smart Marketing: NYX was one of the first makeup brands to use social media well. They worked with beauty bloggers and showed off what they could do online, helping more people find out about them.
  4. Cool Competitions: In 2012, NYX started the NYX Face Awards, the first big contest for beauty vloggers. This helped find new talent and showed that NYX loves creativity and different kinds of beauty.
  5. Joining L’Oréal: In 2014, the giant company L’Oréal bought NYX. This helped NYX grow worldwide and continue its mission of making quality, affordable makeup.
  6. Digital Shops: NYX stores are modern, with places to try makeup, share pics on Instagram, and watch makeup tutorials. Shopping there is a whole experience.
  7. Cruelty-Free: NYX doesn’t test its products on animals, which is important to many people.

NYX’s journey from a small idea to a big name shows you can shake up the beauty world with great ideas and hard work. NYX keeps inspiring people to try new looks and feel good about the makeup they use.

Font and Colors

NYX Emblem

The font used for the logo is composite, so there is no definitive answer regarding the font. Each character is uniquely its own. For instance, the letters Ecliptic -BRK- and Compur are most similar to “N.” The “YX” letters almost exactly replicate Planetary Orbiter and ParaCaps. The logo’s color palette is monochromatic, corresponding to the night and bright stars. It consists of a combination of black and white colors.

NYX color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C


What does the NYX logo mean?

The NYX logo only denotes the brand name. The letters, consisting of straight lines and semicircles, symbolize the company’s original approach to beauty.

What symbol does NYX have?

The main mascot of the NYX brand is the night goddess from Greek mythology. This is a mysterious, romantic image, a symbol of darkness. According to legends, it was from her that the division into day and night began. She was also considered very powerful and beautiful.

What font is used in the NYX logo?

The logo’s font closely resembles Linotype Franosch Medium (2002), with a slightly different arrangement of lines. Considering each letter individually, the “N” is closest to Compur and Ecliptic BRK, while “YX” resembles paracaps and Planetary Orbiter.

What does the NYX logo symbolize?

The smooth, harmonious lines of the NYX logo symbolize the beauty that this brand’s cosmetics offer. They also demonstrate its uniqueness and unconventional approach, as all three letters in the inscription look unusual: they combine soft elegance and strict angularity of lines simultaneously.