NYX Logo

NYX LogoNYX Logo PNG

NYX: Brand overview

Founded: 1999
Founder: Toni Ko
Headquarters:
Los Angeles, California, U.S.2016 Switzerland (ZUG)
Website: nyxcosmetics.com
Logo downloads:
NYX is a premium cosmetic brand. She offers a wide range of make-up products, including vegan ones. The brand was founded by the entrepreneur Toni Ko in 1999 and is currently part of the L’Oréal conglomerate. The company is headquartered in Los Angeles, California.

Meaning and History

NYX Logo History

What is NYX?

NYX is the flagship brand of NYX Professional Makeup. Its history started in 1999 when Toni Ko borrowed a quarter of a million dollars from her parents and was involved in the business of a young man making eye and lip pencils. At first, the cosmetics were only offered to professional salons, but later they became available in the mass-market category.

The logo of this company, like the name, is inspired by the image of the ancient Greek goddess of the night, Nyx. Her name is shown in a contrasting background. Moreover, the emblem has not changed since the beginning of the cosmetic series. Only minor changes were made, which did not affect the main style.

The logo features the word “NYX” written in capital letters. In the first version, it was single. The modern version is supplemented with a miniature heart as a sign of love for customers and to prove that all products are made with love. The new element is located under the leg of the stylized letter “Y.” Below is an indication of the level of products offered – “Professional Makeup,” made in a muted gray color so that the main emphasis falls on the brand name.

Font and Colors of the Emblem

NYX Emblem

The typeface used for the logo is compound, so there is no definitive answer regarding the typeface. Each symbol is unique in its way. For example, Ecliptic’s -BRK- and Compur are closest to “N.” The letters “YX” is almost exactly like Planetary Orbiter and ParaCaps. The logo’s color scheme is monochrome, corresponding to night and light stars. It is a combination of black and white.

NYX color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

What does the NYX logo mean?

The NYX logo refers only to the name of the brand. The letters, made up of straight lines and semicircles, represent the company’s original approach to beauty.

What symbol does NYX have?

NYX’s main brand mascot is Greek mythology’s goddess of the night. It is a mysterious, romantic image, a symbol of darkness. According to legends, it was with her that the division of day and night began. It was also considered very strong and beautiful.

The logo’s font is very similar to Linotype Franosch Medium (2002), with a slightly different arrangement of lines. Looking at all the letters individually, the ‘N’ is closest to Compur and Ecliptic BRK, and the ‘YX’ looks like paracaps and Planetary Orbiter.

Smooth, harmonious lines of the NYX logo symbolize the beauty that this brand's cosmetics give. They also show his uniqueness and non-standard approach because all three letters in the inscription look unusual: they combine soft elegance and strict angularity of lines at the same time.