NYX is a premium cosmetic brand. She offers a wide range of make-up products, including vegan ones. The brand was founded by the entrepreneur Toni Ko in 1999 and is currently part of the L’Oréal conglomerate. The company is headquartered in Los Angeles, California.
Meaning and History
The logo of this company, like the name, is inspired by the image of the ancient Greek goddess of the night, Nyx. Her name is shown in a contrasting background. Moreover, the emblem has not changed since the beginning of the cosmetic series. Only minor changes were made, which did not affect the main style.
The logo features the word “NYX” written in capital letters. In the first version, it was single. The modern version is supplemented with a miniature heart as a sign of love for customers and to prove that all products are made with love. The new element is located under the leg of the stylized letter “Y”. Below is an indication of the level of products offered – “Professional Makeup”, made in a muted gray color so that the main emphasis falls on the brand name.
Font and Colors of the Emblem
The typeface used for the logo is compound, so there is no definitive answer regarding the typeface. Each symbol is unique in its own way. For example, Ecliptic’s -BRK- and Compur are closest to “N”. The letters “YX” are almost exactly like Planetary Orbiter and ParaCaps. The color scheme of the logo is monochrome, corresponding to a dark night and light stars. It is a combination of black and white.