The Body Shop Logo

The Body Shop LogoThe Body Shop Logo PNG

The logo shows the care and care with which the brand’s cosmetics surround the client’s skin. The Body Shop logo shows the deep nourishment and moisturization of the skin, the delicate texture of the products, and the perfect combination of active ingredients.

The Body Shop: Brand overview

The Body Shop is a franchise company that began as a small family-run store in Brighton. It was founded in 1976 by entrepreneur Anita Roddick. Its main product range includes cosmetics, perfumes, facial and body care products. All products are made from environmentally friendly raw materials. Since 2017, the brand has been owned by the Brazilian company Natura, headquartered in London, UK.

Meaning and History

The Body Shop Logo History

Over the years, the symbolism of The Body Shop brand has undergone several updates. As a result, the total number of logos has reached three. They demonstrate the unity of color (green) and shape (elongated feathers).

What is The Body Shop?

This English company produces a wide range of cosmetic and decorative cosmetics, perfumes, and accessories. It actively opposes the testing of products on animals.

1976 – 1980s

The Body Shop was launched in 1976 and, in the early years, sold cosmetic products only in its home country, the United Kingdom. The company’s first logo has not survived, but it is possible that it gave rise to the famous wreath-shaped symbol used today.

1980s – 1990s

the Body Shop Logo 1980s

The debut version consists of graphics and text on a green background. In the center is the name of the brand in the shape of a drop. They are elongated and grouped three on each semi-oval line. At the top is the italicized word “The,” to the left is “Body,” and to the right is “Shop,” which are separated by horizontal lines at the top and bottom.

1990s – 2004

The Body Shop Logo 1990s

In the 1990s, the logo was still a wreath-like ring-shaped symbol. It consisted of two fragments of light green color, which had extensions at the ends in the form of drops. Four more separate “drops” were on the inside at the top. They were arranged in mirror image: two on the right and two on the left. They were separated by the three-line inscription “THE BODY SHOP.” It was in bold capital letters with large serifs.

2004 – 2017

The Body Shop Logo 2004

In 2004, the logo changed color to turquoise. The number of freestanding “drops” was reduced to two. The lettering was moved inside the ring, and instead of a contrasting serif, a grotesque with lines of approximately equal thickness began to be used.

2017 – 2020

The Body Shop Logo 2017

In 2017, the designers repainted The Body Shop logo in a lighter shade of turquoise and changed the font, stretching the letters vertically. They also shortened the middle stroke of the letter “E.”

2020 – today

The Body Shop Logo

In 2020, the logo underwent a revolutionary change that allowed The Body Shop to position itself as a progressive brand that wasn’t afraid to experiment. As a result, the lettering has moved outside of the stylized ring. It is now at the bottom and occupies just one line, as the frames no longer limit the space next to it. The “wreath” is at the top and contains six “drops”: two of them are connected by a semicircular line, and the rest are not connected to anything. The color is a rich turquoise.

The Body Shop: Interesting Facts

The Body Shop is a well-known global brand famous for its ethical approach to cosmetics and skin care. Anita Roddick started it in Brighton, England, in 1976, aiming to combine business with a positive global impact.

  1. Founding Philosophy: Anita Roddick opened The Body Shop to benefit the world through ethical business practices inspired by global beauty traditions.
  2. Eco-friendly Packaging: From the start, the brand encouraged customers to reuse bottles by offering refills, demonstrating its dedication to reducing waste.
  3. Cruelty-Free Advocacy: The Body Shop led the fight against animal testing in cosmetics, starting a significant campaign in 1989 that contributed to legal bans in the EU.
  4. Fair Trade Practices: In 1987, it launched a Community Fair Trade program, supporting small-scale producers and promoting fair labor practices.
  5. Environmental and Social Campaigns: Over the years, The Body Shop has supported various causes, including environmental conservation, anti-human trafficking, and women’s self-esteem, highlighting its role as a business focused on more than just profit.
  6. Ownership Changes: After being acquired by L’Oréal in 2006, The Body Shop was sold to Natura & Co. in 2017, a company whose values closely match those of The Body Shop.
  7. Recycling Initiative: The brand has revisited its commitment to waste reduction with a program encouraging customers to return empty containers for recycling.
  8. Vegan and Vegetarian Options: The Body Shop offers many vegan and vegetarian products and is working to expand these options, reflecting its stance on animal rights.
  9. Supporting Women’s Rights: The Body Shop Foundation, founded by Anita Roddick, donates to human rights, animal protection, and environmental projects, focusing on empowering women.
  10. Worldwide Expansion: What started as a small shop in Brighton has grown into a global chain, spreading its mission of natural, ethically sourced beauty products worldwide.

The Body Shop stands out for its commitment to ethical business, environmental activism, and social responsibility, setting a high standard in the beauty industry.

Font and Colors

The Body Shop Emblem

The logo is stable, as all variants contain the same details: the name, an open circle, and elongated strokes resembling drops or feathers.

The lettering is in four types of fonts. In the first, the logo is in italics and 3D font with shadows; in the second – classic letters with serifs; in the third – smooth sans serif. The color is stable everywhere – white and green in several shades.

The Body Shop color codes

Brunswick GreenHex color:#004236
RGB:0 66 54
CMYK:100 0 18 74
Pantone:PMS 3292 C


What does The Body Shop logo represent?

The splashes on The Body Shop logo symbolize the cosmetics of the brand. The ring surrounding the lettering is associated with care and protection.

When was The Body Shop founded?

The company was founded on March 27, 1976. At the same time, its first store appeared.

Who owns The Body Shop now?

In 2017, The Body Shop brand was sold to the Brazilian company Natura & Co Holding S.A. – the fourth largest cosmetics manufacturer in the world, which also owns Avon products.

What is the mission of The Body Shop?

The official website of The Body Shop states that the company is committed to creating a beautiful and just world.