The Body Shop Logo

The Body Shop LogoThe Body Shop Logo PNG

The Body Shop: Brand overview

Founded: 27 March 1976
Founder: Anita Roddick
Headquarters:
London, United Kingdom
Website: thebodyshop.com
Logo downloads:
The Body Shop is a franchise company that started as a small, family-owned store in Brighton. It was founded in 1976 by entrepreneur Anita Roddick. The basic assortment of its products includes cosmetics, perfumes, face, and body care products. All products are made from environmentally friendly raw materials. Since 2017, the brand has been owned by the Brazilian company Natura with headquarters in London (UK).

Meaning and History

The Body Shop Logo History

What is The Body Shop?

This English company produces a wide range of cosmetic and decorative cosmetics, perfumes, and accessories. She actively opposes the testing of products on animals.

Over the years of its existence, The Body Shop brand symbols have gone through several updates. As a result, the total number of logos reached three. They show the unity of color (green) and shape (elongated feathers).

1976 – 1980s

The Body Shop was opened in 1976 and, in the early years, sold cosmetic products only in its homeland – in the UK. Its first logo has not been preserved, but it is possible that it gave rise to the famous wreath-shaped symbol that is used today.

1980s – 1990s

the Body Shop Logo 1980s

The debut version consists of graphics and text on a green background. In the center is the teardrop-shaped brand name. They are elongated and grouped in three on each semi-oval line. At the top is the italic article “The,” on the left is the word “Body,” on the right is “Shop,” which are separated by horizontal lines above and below.

1990s – 2004

The Body Shop Logo 1990s

In the 1990s, the logo remained a ring-shaped symbol, similar to a wreath. It consisted of two fragments of light green color, which had extensions at the ends in the form of drops. Four more separate “drops” were on the inside at the top. They were mirrored: two on the right and two on the left. They were separated by a three-line inscription “THE BODY SHOP.” It contained bold capital letters with large serifs.

2004 – 2017

The Body Shop Logo 2004

In 2004, the logo changed to turquoise. The number of free-standing “drops” was reduced to two. The inscription was moved inside the ring, while instead of a contrasting serif, a grotesque with lines of approximately the same thickness began to be used.

2017 – 2020

The Body Shop Logo 2017

In 2017, the designers repainted The Body Shop logo in a lighter shade of turquoise and changed the font to stretch the letters vertically. They also shortened the middle stroke of the “E.”

2020 – today

The Body Shop Logo

In 2020, there were revolutionary changes to the logo that allowed The Body Shop to position itself as a progressive brand that is not afraid of experiments. As a result, the inscription was outside the stylized ring. Now it is at the bottom and takes up only one line because frames no longer limit the space next to it. The “wreath” is on top and contains six “drops”: two of them are connected by a semicircular line, and the rest are not connected to anything. Color – rich turquoise.

Font and Colors of the Emblem

The Body Shop Emblem

The logo is stable because all versions have the same details: the name, an open circle, and elongated strokes that resemble drops or feathers.

The inscriptions are made in four types of typefaces. In the first, the logo is in italics and 3D-type with shadows, in the second – in classic letters with serifs, in the third – in a smooth sans serif. The color is stable everywhere – white and green in several shades.

The Body Shop color codes

Brunswick Green Hex color: #004236
RGB: 0 66 54
CMYK: 100 0 18 74
Pantone: PMS 3292 C

What does The Body Shop logo represent?

The splashes on The Body Shop logo represent the brand’s cosmetics. The ring surrounding the inscription is associated with care and protection.

When was The Body Shop founded?

The company was founded on March 27, 1976. She appeared at the same time when her first store was opened.

Who owns The Body Shop now?

In 2017, The Body Shop brand was sold to the Brazilian company Natura & Co Holding S.A. – the fourth largest cosmetics manufacturer globally, which also owns Avon products.

What is the mission of The Body Shop?

The Body Shop’s official website states that the company strives to create a beautiful and fair world.