Sunsilk Logo

Sunsilk Logo PNG

Shine and purity are visible on the emblem. The components of the products act purposefully and heal the hair and scalp. As the Sunsilk logo shows, the effect is possible due to the high concentration of beneficial components.

Meaning and History

The progressive approach taken by the British manufacturer allowed it to gain popularity quickly. He managed to enter the international market for five years of work and gain fame in 18 countries. During the existence of the brand, the number of its emblems has increased to several dozen. The main ones are six modifications.

What is Sunsilk?

This is the brand name for hair care products. She made her UK debut in 1954. Its products are available everywhere except the USA and Canada.

1954 – 1956

In 1954, the hair care brand was introduced, and its first logo was a black “Sunsilk” lettering in a typeface roughly similar to SoftMaker’s Thames Serial Bold. The first letter was capitalized, and all the rest were in lowercase. Long serifs and great contrast between the main and additional strokes created a sense of dynamics.

1956 – 1963

In 1956, the brand name was split into two parts: “Sun” and “silk.” They were in different lines, aligned in the center. The inscription, as before, was black, but a custom bold font was used for it.

1963 – 1968

In this version, there is not only a text but also a graphic part. The designers simplified the characters a bit by removing a few serifs and added a vertical oval in the shape of a yellow “S.” It divides the space into two halves: the upper side is white with a miniature brand name, the lower one is blue in the form of a drop.

1968 – 1974

After the redesign, all letters became lowercase. The typeface, with long, thin serifs, was roughly similar to DSType’s Prumo Deck Extra Bold, only the “k” at the bottom had a graceful spiral with a dot at the end.

1974 – 1977

The first “S” in “Sunsilk” has been changed to uppercase. At the same time, all letters were elongated vertically and acquired wider strokes, due to which they began to merge with each other.

1977 – 1982

In the second half of the 1970s, the logo changed again. The inscription remained black, but the designers completely redesigned the font. This version’s brand name was written in jagged glyphs with custom styling. The word was located diagonally – with a slight rise to the right.

1982 – 1983

In the early 1980s, the inscription was aligned. Both “S” acquired long diagonal serifs, while all other letters had short, triangular, and horizontal serifs.

1983 – 1984

After the redesign, the serifs disappeared, and the letters became thin and slanted. An individual set of glyphs was used for the logo but in a new design.

1984 – 1989

The wordmark has turned into a handwritten inscription placed at a high angle. The letters were not connected to each other – only two “S” accidentally touched the next “u” and “i” after them due to their curved shape.

1989 – 1991

In 1989, the developers of the Sunsilk logo realigned the inscription. Both the capital and lowercase “S” were twisted and disproportionate. At the same time, “u” and “n” looked like mirror images of each other.

1991 – 1992

In the early 1990s, the designers designed the brand name in a handwritten font and placed it vertically at a large angle. A black stripe was drawn under the word, and at the top was a round element.

1992 – 2001

Until 2001, the Sunsilk logo used a contrasting bold sans-serif similar to FontSite Inc’s Regalis ExtraBold. The lettering was black and aligned horizontally.

2001 – 2008

In 2001, the letters became thinner and took on an unusual shape. For example, the “L” had a sharp, claw-like curve at the end, and both “S”s looked like vertical waves or upside-down tildes. The inscription was repainted in dark purple. In the lower right corner was a wavy line of a light purple hue.

2008 – 2009

The logo uses a long, wavy stroke, positioned vertically. There is a large dot under it. Visually, this modification resembles an exclamation mark. It is a stylized letter “S.” At the very bottom, added the name of the company with the same “u” and “n.”

2009 – 2011

In 2009, the brand was relaunched: it received the name Sunsilk Co-Creations, which was reflected in its symbolism. The management retained the undulating element, approving two modifications – advertising and for labels.

2011 – 2016

The developers made the vertical wave, symbolizing a lock of hair, thin and elongated. The point was left large. An updated inscription appeared under it in two lines: at the top – the single word “Sunsilk” at the bottom – “Co-Creations” in a gray rectangle.

2016 – 2022

In 2016, the company name was inside a fuchsia circle with a dark gradient and gray, almost black shadows. The word “Sunsilk” was the largest and was at the top. But it consisted only of lowercase letters, in contrast to the inscription “CO-CREATIONS,” made in small capital glyphs. The font remains the same as in the previous version.

2022 – today

The current Sunsilk logo differs from the previous one by the absence of gray shadows along the edge of the circle and along the letters. The purple color has become darker, and the gradient has acquired a pronounced linear shape. The bottom lettering has been removed, allowing the designers to enlarge the word “Sunsilk.” Moreover, it is now so large that the first “s” and the last “k” go beyond the round base.

Font and Colors

In 2022, the font of the Sunsilk logo has changed slightly, although the brand name still uses bold geometric sans serifs. The letters have taken on a more round shape, while many corners have been cut off and smoothed. The left-hand cuts at the tops of the vertical strokes “i,” “l,” and “k” look symmetrical.

The color scheme has also been modified. Now it is dominated by the purple of different shades – from dark to pink with a gradient transition. The white inscription is visible against such a background.

Despite the abundance of versions, Sunsilk’s symbols are associated with its name, which is present in all versions. Since 1963, a graphic designation in the form of a vertical oval has appeared in the logo, which has transformed from the letter “S” into an elongated curl.

The emblem contains several types of typefaces. The first versions were serif; the rest were not. The current logo uses a sleek, grotesque font. The color palette also varied – from black and white classics to bright purple neon spectrum.

Sunsilk color codes