Olay Logo

Olay LogoOlay Logo PNG

Olay: Brand overview

Founded: 1952
Founder: Procter & Gamble
Headquarters:
United States
Website: olay.com
Logo downloads:
Olay is a brand that manufactures and sells skincare cosmetics. It originated in 1952 in South Africa, where Graham Wulff, a chemist from Durban, was formed. The brand is currently owned by Procter & Gamble Corporation.

Meaning and History

Olay Logo History

What is Olay?

It is a brand of skincare cosmetics. His first products were produced in South Africa and contained lanolin. It belongs to the American corporation Procter & Gamble, and Olay’s product formulas are based on vitamins and peptides.

The brand has changed several names, which are reflected in its logos. Initially, it was named Oil of Olay, then Ulay, Ulan, Olaz. There are eight logo variants in its history: three associated with the name update and five – with a design change.

1952 – 1999

Oil of Olay Logo 1952-1999

The debut period includes three emblems that looked like a shield. Above, in a narrow part, it depicted a circle with a girl’s face, and below – was the name of the trademark. All elements were outlined with a thin light line.

1999 – 2000

Olay Logo 1999-2000

Before starting the new millennium, the company changed its logo, choosing a different shape and shortening the name. The version of that time looked like an oval with a circle, where there was an outline portrait of a woman.

2000 – 2006

Olay Logo 2000-2006

The developers removed the dark background from the letters and selected the female face as a separate element. Changed the spelling of the name.

2006 – 2010

Olay Logo 2006-2010

During this period, the underscore of letters disappeared. The top mark has moved down to the right side. “O” has been increased.

2010 – 2017

Olay Logo 2010-2017

The woman’s face received a different design in two versions and became an independent icon. The emblem was simplified to the single word “Olay.”

2017 – today

Olay Logo 2017-present

The current version consists of the brand name with an underscore.

Font and Colors of the Emblem

Olay Emblem

Regardless of the variant, the trademark logo has always been associated with its name. Until 2010, it contained a miniature image of a woman’s face drawn using the outline technique. But then the graphic sign was separated and received the status of an independent symbol.

Olay Symbol

The brand name is made with an individual typeface. It is a mixture of several fonts, so there are elements from Optima, Bergman, and Peignot. The colors of the emblem are standard beige, black and white.

Olay color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

The logo of the cosmetic brand contains its name: the word ‘OLAY,’ written in a custom sans serif font.

The latest update to the Olay logo was aimed at simplifying the lettering. The designers changed the shape of the letters and added an underscore so that the word ‘OLAY’ could be reproduced in print without problems.

Is Olay a Filipino brand?

The Olay brand is American, and in the Philippines, it only sells cosmetics, as in other countries.

Is Olay a Japanese brand?

Although Olay makes the Olay Regenerist Cellscience line of cosmetics in Japan, it is not considered Japanese – it is still an American brand.

The Olay logo reflects the name of the skincare line. And the underline drawn below indicates the importance and completeness of the corporate concept. The font chosen by the designers indicates the uniqueness of cosmetics and the modern approach to its production.

The Olay logo symbolizes the leadership and leading role of the brand because it contains only its name. The inscription is made with non-standard glyphs, representing Olay as an innovator and experimenter striving to find high-tech solutions.

Why is it called Oil of Olay?

The Olay brand used to be known as Oil of Olay because its cosmetics included lanolin. Moreover, the product was produced not in the form of cream but in the form of a liquid, that is, oil, which was reflected in the name and logo. The phrase ‘Oil of Olay’ was chosen by chemist Graham Wulff, who developed the product.

What was Olay called before?

In the past, Olay has been called by various names: Oil of Ulay, Oil of Ulan, Oil of Olaz, and Oil of Olay. The choice of name depended on the country where his cosmetics were sold and was reflected in the logo accordingly. In 1999, the company decided to unify all of its products under the global Olay brand, although this was not possible everywhere due to the linguistic peculiarities of the regions. For example, in Belgium and the Netherlands, it is still known as Olaz.

Is Olay the same as Oil of Olay?

Yes, the names Olay and Oil of Olay represent the same cosmetic brand. The only caveat is that they were used at different times. The company officially became Olay in 1999 and adopted a new logo to reflect these changes.

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