Bath & Body Works Logo

Bath & Body Works LogoBath & Body Works Logo PNG

A delicate, pleasant aroma of freshness and purity emanates from the emblem. The Bath & Body Works logo is light and pleasant, like jingling streams. The sign is associated with water procedures, relief from heaviness, fatigue, and renewal.

Bath & Body Works: Brand overview

Bath & Body Works is an American brand that sells body care cosmetics, fragrances, and bath and shower hygiene products. She appeared in 1990 in New Albany, Ohio. The brand is now headquartered in Columbus and is part of the L Brands Group.

Meaning and History

Bath & Body Works Logo History

The cosmetics company received a corporate logo in the year of its foundation and has been using only it for 30 years since then. No changes were made. The visual identity sign turned out to be so harmonious that there was no need to change it accurately, conveying the necessary information to buyers. It contains a detailed name of the trademark, made in a classic style.

What is Bath & Body Works?

There are two companies with such names. The first one is Bath & Body Works, Inc., formerly known as L Brands, Inc. It owns the second organization of the same name: Bath & Body Works, LLC. This retail chain sells fragrance products, lotions, and soaps under its brand.

Bath & Body Works: Interesting Facts

Bath & Body Works is a big name for smelling good and feeling great. They started in 1990 in Ohio and quickly became popular for their bath, body, and home products.

  1. How It All Began: In 1990, Bath & Body Works opened up with the idea of making spa-like products that were both fancy and affordable.
  2. First Store: The first store opened in a mall in Cambridge, Massachusetts, in September 1990. Its goal was to create a fun and smell-good shopping trip.
  3. Growing Fast: After the first store did well, they opened more. Now, they have over 1,700 stores in North America and even some in other countries.
  4. Famous Scents: They’re known for their Signature Collection, which smells like Japanese Cherry Blossom and Cucumber Melon. These have become super popular.
  5. Special Scents for Times of Year: They also make special scents for different seasons and holidays, like Christmas and Halloween, which many people look forward to.
  6. Popular Candles: Their 3-wick candles are popular because they smell strong and come in many scents. People love these.
  7. Stylish Hand Sanitizers: Before everyone needed hand sanitizer, Bath & Body Works made them cool with their PocketBac line, making clean hands smell good.
  8. Company Changes: It’s part of a bigger company that also used to own Victoria’s Secret, but in 2021, they decided Bath & Body Works would be its own thing.
  9. Helping Out: They try to do good things, like supporting mental health, being careful about where they get their ingredients, and being responsible and kind.
  10. Fun Stores: Shopping at their stores is an adventure because they always change things up with colorful displays and new themes to explore.

In short, Bath & Body Works has become a go-to place for products that make you and your home smell amazing. They keep things interesting with new scents and have created a loyal fan base with their unique shopping experience.

Font and Colors

Bath & Body Works Emblem

The Bath & Body Works logo has no graphic part, as the emphasis is on the text. Such brevity has become its highlight and made the brand recognizable.

Bath & Body Works Symbol

The lettering is in a light sans-serif typeface that belongs to the Avant-Garde Gothic Book Cyrillic category. The letters are thin, chopped, and located at a minimum distance from each other. But the words are separate and do not merge, including the logogram &. The standard palette is sky blue and white. It creates a sense of cleanliness and reliability, as accurately as possible, reflecting the brand’s concept.

Bath & Body Works color codes

Medium Electric BlueHex color:#005699
RGB:0 86 153
CMYK:100 44 0 40
Pantone:PMS 2945 C


What is the Bath and Body Works logo?

The Bath & Body Works logo is a simple wordmark. The official version contains the brand name, which is written in one line using a font from the Avant-Garde Gothic Book Cyrillic category. All letters and the ampersand are painted in the same light blue color.

What color is the Bath and Body Works logo?

The base of the Bath & Body Works logo is white, and the lettering is blue to stand out against a neutral background. The closest corresponding shade is PMS 7686 C (Hex Color: #005699).