Normal Logos and Brands

The city of Normal, Illinois, a satellite of Bloomington and home to Illinois State University, defines the “Normal” section. The Redbirds sports teams and ISU student organizations form the core of the category. The city’s name comes from Illinois State Normal University (now ISU), where “normal” referred to a teacher-training college modeled on the French modèle école normale. Rivian, a manufacturer of electric pickup trucks and vans, has located a factory in Normal, adding an industrial component to the city’s university profile. The logos in this section reflect the identity of a compact community where academic life and new electric vehicle manufacturing shape the local economy.