post office Logos and Brands

The national postal services and communication networks, collected in the “Post Office” section, bear traces of their status in their emblems. Crowns, coats of arms, and classic post horns refer to an era when mail delivery was a privilege of the crown or government. Many of the logos have undergone a series of modernizations while retaining continuity with the postal service’s historical symbols. The British Royal Mail, German Deutsche Post, French La Poste, and other major operators have, for decades, balanced respect for tradition with the need for renewal, and their emblems capture the stages of transition from a bureaucratic institution to a commercial brand competing in the open logistics market.