The name Royal Mail came about for a reason: it was once really the royal postal service until Charles I made it available to the public. This happened in 1635, almost 120 years after the first man took over as postmaster at Henry VIII’s court. In the 21st century, the national postal operator, which operated most of the time as a state corporation, became private. The change in its structure is associated with a law passed in 2011.
Meaning and History
Royal Mail has had a huge number of logos in its more than 500 years of history. This is one of the company’s main legacies, as the classic design has passed through the centuries. There are no significant differences between the options from different eras, which makes the brand truly recognizable. The only exception is the short period between 2001 and 2002 when the name Consignia was used.
1974 – 1989
In 1974, the emblem appeared in the form of a red rectangle with three elements. The right half was occupied by the yellow inscription “Royal Mail.” In the upper left corner was the crown of St. Edwards, symbolizing the sovereignty of the ruler. And right below it was the abbreviation “EIIR.” To those who don’t know about the existence of Royal Cypher, it might seem like a simple set of letters. This is an abbreviation for Queen Elizabeth II. The company has always used the initials of the reigning monarch to decorate its mailboxes. This tradition at some point moved to logos.
1989 – 2001
The end of the 1980s made new changes to the brand identity. Royal Mail owners have decided not to use the ‘EIIR’ acronym anymore due to a title dispute over the current queen. The fact is that Elizabeth I occupied the throne only in the Kingdom of England, and in Scotland, she was not. Therefore, the Scottish nationalists demanded to call the current Elizabeth first and smashed mailboxes with the initials “EIIR.”
The name of the postal service has moved to a separate red rectangle, located horizontally. It intersected with a horizontal white quadrangle, which was framed in red. The crown took pride of place at the top.
2001 – 2002
It was a short period when the company was called Consignia. The logo contained her new name in blue and a three-crescent pattern. One curved line was green, the second was dark red, and the third was blue.
2002 – present
In 2002, a rebranding took place, which returned everything to its place. The Postal Service has regained the recognizable Royal Mail name and its traditional two-rectangle and crown logo. This option is no different from what it was in 1989-2001.
Font and Colors of the Emblem
The unifying element of all Royal Mail logos is the crown. It is revealed that she is named after St. Edwards and has been used since the 13th century for the formal procedure for adopting power by the monarch. Moreover, you can see it in the Jewel House, where it is now kept and on the United Kingdom’s emblem, in the Royal Cypher, on the symbol of the British Army, and other national heraldic symbols.
The “Royal Mail” lettering is sans serif, which is all there is to say about the font, as it doesn’t have a specific name. Each letter consists of two parallel lines, which means it is a modified typeface designed specifically for the postal service.
The dark red, which is now used in large numbers, matches the General Post Office palette adopted during the Second World War. In addition to it, the logo has different shades of yellow and gray, although there are also white details. The individual elements of the crown are decorated with a gradient.